One of the biggest challenges I faced when running account-based marketing (ABM) campaigns on LinkedIn was figuring out which target accounts were “intertested” and “engaged” – actually engaging with our ads – and *what* specifically they were interested in (= account intent). Traditional lead-centric metrics just didn’t cut it for ABM – you need an… Continue reading Account Scoring & Engagement Signals for ABM on Linkedin – how to detect them + best tools?
