ABM
LinkedIn ABM Advertising Analytics: What’s Wrong and What’s the Fix
Relevance AI is my favorite platform for building AI agents, but the point here is not a product review. It is how I actually discovered
Relevance AI is my favorite platform for building AI agents, but the point here is not a product review. It is how I actually discovered
LinkedIn isn’t a search engine. For ads, it acts like a billboard your buying committee passes daily. To use LinkedIn ad data for account-based marketing
LinkedIn isn’t a search engine; for ads, it behaves like a high-traffic billboard your buying committee passes every day. So if you want to know
Account-based marketing (ABM) isn’t just about acquiring new logos; it’s also about retaining existing ones. So, I stalked ABM and customer retention experts, and researched
LinkedIn ad analytics in B2B marketing is messy. Buying committees are large. Journeys are long. Clicks are rare. Most native reports and many CRMs focus
Automating LinkedIn ad reporting can be challenging, especially in B2B settings with complex buying behaviours. Also, clicks are rare, and native reports and most CRMs
If you’re running ABM on LinkedIn, you need reports that show performance by company for every campaign. That is the baseline for serious programs. Most
This article is for scrappy founders who want the most unhinged yet effective ABM strategies and tactics for ABM. Some plays are wild “AI +
There’s a lot of generic fluff around account-based marketing (ABM) all over the web, but not here. I have researched my brain off to bring
In this guide to one-to-one ABM, I have covered the whole motion end-to-end. From selecting and tiering target accounts to orchestrating personalized plays at scale.
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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