Having mountains of LinkedIn ad data but struggling to make sense of it? In this article, I have laid out all that you need to use LinkedIn ad analytics for account scoring for your ABM campaigns. Experts on social media and Google had a lot to say about this. So I have compiled the most… Continue reading How to Use LinkedIn Ad Analytics for Account Scoring
Relevance AI is my favorite platform for building AI agents, but this is not a product review. This is the path I took to discover it, and why that same path explains how to track revenue from LinkedIn ads. It also shows why many teams misread what LinkedIn actually does for revenue. I kept seeing… Continue reading How to Track Revenue from LinkedIn Ads
Relevance AI is my favorite platform for building AI agents, but the point here is not a product review. It is how I actually discovered it, and why that journey explains why LinkedIn ABM advertising analytics is so messed up. I saw Relevance AI ads on LinkedIn repeatedly. I noticed them. I never clicked. Later,… Continue reading LinkedIn ABM Advertising Analytics: What’s Wrong and What’s the Fix
LinkedIn isn’t a search engine. For ads, it acts like a billboard your buying committee passes daily. To use LinkedIn ad data for account-based marketing to prove pipeline and ROI at the account level, go beyond clicks and forms. Track company-level engagement down to impressions by campaign and creative. Most standard tools lack accurate view-through… Continue reading LinkedIn Ad Data for Account-Based Marketing using ZenABM
LinkedIn isn’t a search engine; for ads, it behaves like a high-traffic billboard your buying committee passes every day. So if you want to know how to measure LinkedIn ad impact in ABM campaigns with any rigor, meaning real pipeline influence and ROI at the account level, you have to look beyond clicks and form-fills.… Continue reading How to Measure LinkedIn Ad Impact in ABM Campaigns Using ZenABM
Account-based marketing (ABM) isn’t just about acquiring new logos; it’s also about retaining existing ones. So, I stalked ABM and customer retention experts, and researched other authoritative sources to bring you this ultimate ABM retention strategy guide. I have also discussed how ZenABM can support your ABM strategy. Read on… ABM Retention Strategy: Quick Summary… Continue reading ABM Retention Strategy: The Ultimate Guide to Keeping High-Value Accounts
LinkedIn ad analytics in B2B marketing is messy. Buying committees are large. Journeys are long. Clicks are rare. Most native reports and many CRMs focus on click-throughs and last-touch views. That view hides how LinkedIn actually shapes demand across accounts. In this post, I have discussed the problem and the fix (ZenABM). You will see… Continue reading LinkedIn Ad Analytics in B2B Marketing: Why It’s Broken and What’s The Fix
Automating LinkedIn ad reporting can be challenging, especially in B2B settings with complex buying behaviours. Also, clicks are rare, and native reports and most CRMs lean on click-through data and manual exports. They miss the view-through reporting almost entirely. In this post, I’ll show you why manual and click-first reporting fail on LinkedIn and the… Continue reading Automating LinkedIn Ad Reporting with ZenABM
If you’re running ABM on LinkedIn, you need reports that show performance by company for every campaign. That is the baseline for serious programs. Most teams still juggle tools and cannot get clean company data. In this guide, I’ll explain how to track LinkedIn ad performance at the account level. You’ll see why native CRM… Continue reading How to Track LinkedIn Ad Performance at The Account level
This article is for scrappy founders who want the most unhinged yet effective ABM strategies and tactics for ABM. Some plays are wild “AI + webhook multi‑app” automations. Others are fresh, left‑field moves that punch above their weight. Let’s dig into 14 ABM strategies and tactics I fell for (you might too) and how ZenABM… Continue reading ABM Strategies and Tactics: 14 Notable Mentions
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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