Since ITSMA coined this term, ABM strategy has been the talk of the B2B town. Here in this article, I’ll talk about the ABM strategy meaning in its most practical sense, along with execution tips and frameworks. I’ll also discuss how ZenABM can help you ace your ABM motion. Let’s go! ABM Strategy Meaning: Quick… Continue reading ABM Strategy Meaning: What It Really Takes to Win High‑Value Accounts in 2025
Nothing accelerates trust and deal-making like face-to-face or at least digital-meet interactions with your target accounts. So yeah, ABM events (physical or digital) are great. And I’m here to tell you how to make the best out of them, and how ZenABM can help you along the way. Read on… ABM Events Strategy: Quick Summary… Continue reading ABM Events Strategy: The Ultimate Tactical Playbook
Okay, so maybe you are looking for a heated debate: Account-Based Marketing vs. Traditional Marketing. However, the truth is that none of them is objectively better than the other. And you don’t always have to choose one. Some businesses can run both simultaneously, while for some only one of them is suited. I have taken… Continue reading Account-Based Marketing (ABM) vs Traditional Marketing: A Comprehensive Comparison
I’d say this isn’t an article but a giveaway. I have shared all that you need to build your ABM strategy template and many free, ready-made templates for different steps of the strategy. I have also discussed how ZenABM can help your ABM motion. Go grab all of it 😉 ABM Strategy Template: Quick Summary… Continue reading ABM Strategy Template: The Ultimate Tactical Guide (and Free Templates)
Attributing revenue from LinkedIn Ads cannot live inside spreadsheets or note apps. ABM needs clean, account-level analytics that tie impressions, engagement, and spend to pipeline and revenue. If you want to prove impact and tune delivery, you need a purpose-built platform. This guide ranks the best LinkedIn ad analytics tools for ABM, with a sharp… Continue reading 10 Best LinkedIn Ad Analytics Tools 2025
I have discussed it all in this ultimate enterprise ABM guide: from selecting target accounts and tiering strategies to orchestrating personalised campaigns at scale, aligning with RevOps, integrating advanced frameworks (ever heard of SPICED or MEDDPICC?), and measurement. I’ll also cover how ZenABM can help you along the way. Read on… The Ultimate Guide to… Continue reading Enterprise ABM: The Ultimate Guide (2025 Edition)
If you’re planning to break into account-based marketing (ABM) with a free tool, there are such tools available. Some are completely free, while others offer free trials or free tiers with limited capabilities Here, I have listed the top 11 free/freemium ABM tools along with a deep dive into their features, pricing, integrations and use… Continue reading Top 11 Free ABM Tools for SMBs (2025): Features, Pricing, Integrations & Use Cases
LinkedIn’s native dashboards and most CRMs leave major gaps in measuring ad engagement at the depth ABM demands. If you care about LinkedIn ad engagement tracking for b2b, the defaults won’t cut it. So, we built ZenABM. A quick look at the “why” behind ZenABM Here’s the breakdown. LinkedIn ad engagement tracking for b2b: Quick… Continue reading LinkedIn Ad Engagement Tracking for B2B Using ZenABM
Wondering how to use Clay for target account list building for Account-Based Marketing (ABM) campaigns? In this article, I’ll show you how I built a small target account list for ZenABM step-by-step. We’ll also go through a case study, some SME insights and exactly why most marketers prefer Clay. Let’s get started! How to Use… Continue reading How to Use Clay for Target Account List Building for ABM: A Beginner’s Guide
In this article, I’ll discuss 6 advanced ABM tactics focused on content strategy, BDR/SDR operations, technology, measurement, and expanding the existing customer base. Read on to improve your ABM strategy and learn how ZenABM can help you along the way. 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth: Quick Summary… Continue reading 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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