LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is… Continue reading 11 Best LinkedIn Ad Tracking Software 2025
Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools. In this article, I’ll walk you through all Common Room features, reviews,… Continue reading Common Room: Contact-Level ABM with Community and Product Engagement
You can connect your LinkedIn Campaign Manager to your HubSpot CRM in just a few easy steps and then manage and track your LinkedIn campaigns directly from HubSpot’s Ads tool. In this article, we’ll walk you through how to set up this integration step-by-step. Plus, we’ll show you an even better alternative if you’re aiming… Continue reading How to Set Up LinkedIn Campaign Manager HubSpot Integration (and Why There’s a Smarter Way)
Attributing revenue, ROI, etc., to your LinkedIn ad campaigns cannot be done in Excel workbooks or Notion tables. You’ll have to add a dedicated tool to your tech stack. So, here’s a list of the 10 best LinkedIn ad campaign attribution tools with a laser focus on features that can help you give each LinkedIn… Continue reading 10 Best LinkedIn Ad Campaign Attribution Tools 2025
6sense is a B2B account-based marketing (ABM) platform with a focus on AI-powered revenue intelligence and website visitor deanonymization. 6sense’s web visitor identification is, in fact, incorporated by other ABM tools too as an integration. The platform hosts a huge bundle of features and comes with premium pricing. In this article, I’ll take you through… Continue reading 6sense for ABM: Exploring its features and assessing if its your ABM fit
Terminus is not only an end-to-end B2B account-based marketing (ABM) platform but also offers not-so-common features like email signature tracking, chat experience tracking for ABM, etc. But with a great suite of features comes a huge price tag and a steep learning curve. In this article, we’ll explore all the B2B ABM features of Terminus… Continue reading Terminus for ABM: Analyzing its Features and Viability for Your Businesses
Factors.ai is a B2B ABM platform focusing on intent capture, GTM workflows, web visitor deanonymization, Ad tracking and management, view-through attribution, and more. Let’s look at its features in detail, user reviews, and see if it’s the right fit for your ABM campaigns. Factors.ai for ABM: Short Summary Factors.ai offers the following features: Ad Tracking… Continue reading Factors.ai for ABM: A Comprehensive Guide
Demandbase One is an enterprise-grade, account-based go-to-market (ABM) platform. It is a complete hub for ABM pros. From TAL building and AI-powered account intelligence to multi-channel ad analytics and personalised micro-sites, it has it all. But with a gigantic suite of features comes a steep learning curve and a huge price tag. So, in this… Continue reading Demandbase One for ABM: Everything You Need to Know
Attributing results like revenue, ROI, etc., to your LinkedIn ads is so not going to work in Excel. You must add a dedicated tool to your inventory. So, here’s a list of the 10 best LinkedIn ad attribution tools with a laser focus on features that matter for our specific use case here. Read on… Continue reading 10 Best LinkedIn Ad Attribution Tools 2025
LinkedIn ads ROI attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the ROI they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads ROI Attribution is Tricky and Broken? LinkedIn ads ROI attribution is tricky because LinkedIn ads are more awareness-based… Continue reading How to Attribute the ROI of Your LinkedIn Ad Campaigns to Each Ad Accurately?
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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