Most B2B marketers have adopted ABM now, yet two out of every three of them still cling to old lead-gen metrics. Why is that? Because ABM’s promise comes with new pitfalls that first-wave playbooks never addressed. I mean, most ABM guides still are too high-level, like this one: But this guide skips the tired clichés… Continue reading SaaS ABM Strategy: Addressing 3 Common (Yet Overlooked) Challenges
From new frameworks for segmentation like ‘SPICED’ to the traditional ones based on persona (job-roles/decision-roles) and firmographics, I have discussed them all in this article, along with what ABM experts suggest about ABM strategy and segmentation and how ZenABM can help along the way. Read on if you’re up to ABM! ABM Strategy and Segmentation:… Continue reading ABM Strategy and Segmentation: A Step-By-Step Guide with Expert Insights
Traditional marketing often relies on the “spray and pray” approach. You churn out generic content and hope leads appear. When they do, you chase them without fully understanding their pain points or fit (and end up getting poor conversions). Especially in B2B, where buying decisions are logical and complex, you need to target accounts that… Continue reading 8 Proven Benefits of an ABM Strategy
I don’t know whether my company is on Adobe’s TAL, but they have been showing me extremely personalized ads on LinkedIn lately: Like, yes, I am accustomed to seeing my name in emails, but LinkedIn ads? Not so common. And that’s exactly what I want to imply here: Hyper-personalization is the norm now. On top… Continue reading ABM Content Strategy: Nailing It in 7 Steps
ABM strategy is a marketing method that treats individual target companies as markets of one. Instead of throwing marketing efforts here and there and hoping to catch some leads, ABM strategy is creating a list of accounts (companies) that fulfil the ICP criteria and marketing to them with utter precision and personalization. The marketing funnel… Continue reading What is an ABM Strategy: Key Elements, Relevance, and Mistakes to Avoid
ABM is about pursuing high-value accounts instead of casting a marketing net wide and hoping to catch MQLs/SQLs that your sales team always calls ‘not warmed up enough’ anyway. This strategy makes even more sense for B2B, where the ACVs are high. And in this article, with a real case study, I’ll show you how… Continue reading B2B ABM Strategy: The Ultimate Guide
Account-Based Marketing isn’t just a trendy acronym. If done right, it’s totally worth it. Just ask the team at Userpilot: their first ABM program generated over $440K in pipeline on about $52k of spend (that’s ~$8 in pipeline per $1). That was also twice as fast and 51% cheaper than their previous pure outbound efforts.… Continue reading How to Build an ABM Strategy: A Tactical Guide for 2025
Userpilot’s ABM marketing strategy absolutely crushed it. They generated over $900,000 in pipeline at an ROI of $8 in pipeline per $1 spent, and ZenABM was born in the process 🙂 I’ll walk you through every tactical detail of their full-funnel ABM marketing strategy, the lessons learnt from their mistakes, plus some insider tips from… Continue reading ABM Marketing Strategy: A Step-By-Step Guide for 2025
Userpilot’s ABM strategy just nailed it. They bagged over $900,000 in pipeline with $8 in pipeline per $ spent, and ZenABM was born in the process 🙂 I’ll tell you each detail of their ABM strategy, along with some wisdom from ABM pros. Attention: This will not be a high-level summary but a full-funnel ABM… Continue reading ABM Strategy: A Full-Funnel Tactical Guide for 2025
LinkedIn Campaign Manager does have the capability to track companies engaging with your LinkedIn ads but this capability comes with certain compromises. In this post, I’ll explain how to identify the companies that engaged with your LinkedIn ads within Campaign Manager, outline the native constraints, and illustrate how ZenABM addresses these challenges. How to See… Continue reading How to Track Companies Engaging with Your LinkedIn ads
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
© 2025 All Rights Reserved.
