If you are running ABM on LinkedIn, LinkedIn ad reports with a company-level breakdown for each ad campaign, I’d say, are the bare minimum. But this is exactly what most marketers struggle to get even after using so many different tools. In this article, I’ll discuss why native solutions in your CRM and LinkedIn campaign… Continue reading LinkedIn Ad Reporting By Company for ABM Using ZenABM
LinkedIn ad engagement analytics are just so insufficient if you are stuck with LinkedIn’s native solutions or the ones in your CRM. So, we built ZenABM. A sneak peek into why we built ZenABM: Let me explain more… LinkedIn Ad Engagement Analytics for Successful ABM: Short Summary Native LinkedIn tools and CRMs are insufficient for… Continue reading LinkedIn Ad Engagement Analytics for Successful ABM
Tracking LinkedIn ad contacts in CRM is a must for any ABM campaign. You can do it with LinkedIn CAPI or Insight Tag. CRMs like HubSpot also provide native pixels and integration to track LinkedIn ad contacts. But these methods have limitations. In this article, I’ll show you where these conventional methods fall short and… Continue reading How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM
LinkedIn has its own dedicated solutions for you to track LinkedIn ad conversions: LinkedIn CAPI and LinkedIn Insight Tag. Let me show you how to use them, their limitations and a breakthrough alternative to go past those limitations. Let’s go! Standard LinkedIn Ad Conversion Tracking Methods LinkedIn’s native conversion tracking relies on two main components:… Continue reading How to Track LinkedIn Ad Conversions Effectively
You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager. How… Continue reading How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM
Unlike most ABM giants, Factors.ai has not gated its pricing plans, and its cheapest plan starts at $399. Yet, the true operational costs can climb quickly once you factor in usage, add-ons, and scaling. So, in this guide, I have broken down what Factors.ai will really cost your team beyond the sticker price. We’ll walk… Continue reading Factors.ai Pricing: Is It The Right Choice for You?
Account-based marketing (ABM) teams know the value of sending LinkedIn Ads data to their CRM. But beyond basic lead syncs, truly automating the flow of LinkedIn ad engagement data at the company level into your CRM is essential for ABM success. In this post, we’ll explore why LinkedIn ads to CRM automation matters and how… Continue reading LinkedIn Ads to CRM Automation Using ZenABM
If you are running ad campaigns on LinkedIn for ABM, enriching your CRM with LinkedIn ad data at the account level (after all its ABM), can make your GTM processes much efficient. In this article, I’ll cover: How LinkedIn ad data enrichment in CRM can make ABM so much easier. What metrics should the enriched… Continue reading LinkedIn Ad Data Enrichment in CRM Using ZenABM
If you’re running ABM ad campaigns on LinkedIn, knowing exactly which companies are being served impressions and how much can be really helpful to know their buying stage and market to them further accordingly. Plus, if you could push these LinkedIn ad impressions to your CRM, it would save you hours of juggling around CSVs… Continue reading How to Push LinkedIn Ad Impressions to Your CRM Using ZenABM
Scrolling through endless companies viewing your LinkedIn ads and choosing the most engaged ones to extract out a CSV. Later, upload the CSV to your CRM for your sales team to know which accounts to reach out to. And then, during reporting days, mapping each closed deal and pipeline addition to ad engagement. It’s a… Continue reading LinkedIn Ad CRM Integration: Why You Need It and How to Build One
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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