Accurate LinkedIn Ad Funnel Attribution is what every ABM manager wants, or else reporting the worth of their ABM efforts and justifying the cost of LinkedIn ads (the most expensive ad platform btw) becomes tough while reporting to seniors. The sad part? Most CRMs and LinkedIn’s own campaign manager or attribution report in Business Manager… Continue reading LinkedIn Ad Funnel Attribution: Why Conventional Methods Fail and What’s the Solution
RollWorks is an enterprise-grade, account-based marketing (ABM) platform. It is a complete solution for ABM professionals. From precise advertisement filters and account-level intent data to CRM and MAP workflows and tons of integrations, RollWorks is feature-heavy. But again, it comes with a premium price. In this article, I’ll show you all the ABM features hosted… Continue reading RollWorks for ABM: Everything You Need to Know
Most of your potential buyers will see your LinkedIn ads without clicking. If you only count clicks, you miss out on knowing which target companies really saw your message. Pushing impression data directly into your CRM can help you fix that blind spot. In this guide, I’ll show you why company-level LinkedIn ad impressions matter… Continue reading How to Track LinkedIn Ad Impressions for ABM
LinkedIn provides two built-in options to capture conversions from your LinkedIn advertising: the Insight Tag and the Conversions API (CAPI). And most CRMs also provide solutions to track LinkedIn ad conversions, like HubSpot Marketing Attribution. In this guide, I’ll walk you through how each works, where they fall short, and how you can track each… Continue reading LinkedIn Ad Conversion Tracking in a CRM Using ZenABM
Account-based marketing teams understand the importance of seamlessly flowing LinkedIn Ads data into their CRM. Yet to truly power an ABM motion, you need more than simple lead synchronization. You need an end-to-end system that brings company-level ad engagement insight directly into your CRM. In this guide, I’ll explain why syncing LinkedIn ad engagement with… Continue reading Automating LinkedIn Ad Engagement Tracking in a CRM
You have your target accounts, deals, and almost everything in your CRM, and so having your LinkedIn ad performance metrics there too will help you avoid hours of uploads, copy-pastes, cross-checks, and oversights. But the native LinkedIn ads HubSpot integration isn’t enough for this. In this article, I’ll show you how ZenABM fills that gap… Continue reading How to Get LinkedIn Ad Performance Into HubSpot
Folks running ads on LinkedIn know about the ‘no-click world’ before the SEOs started talking about it. I mean, LinkedIn ads are not about clicks. In fact, they are hardly clicked, but they do influence your prospects. But as of now, there’s no native solution from LinkedIn, nor from leading CRMs, that can give you… Continue reading How to Link LinkedIn Ad Spend to Revenue?
This article is for scrappy founders looking for the most unhinged yet effective ways to do ABM. Some of these are very clever ‘AI + webhook multi-application automations’, while others are totally different ideas altogether. So, let’s explore 14 creative ABM tactics I fell for and maybe you’d too. 14 Creative ABM Tactics to Fall… Continue reading 14 Creative ABM Tactics to Fall For
I spoke with different GTM experts to learn how they use Clay for ABM. And, I’ve pulled together their best insights (and shared step-by-step workflows) to inspire you to start using Clay the same way. Creating Target Account Lists Using Clay’s Discovery Features Clay integrates with over 100 data sources, including B2B databases, social platforms,… Continue reading How to Use Clay for ABM? Top Experts Share It All
Most B2B marketers have adopted ABM now, yet two out of every three of them still cling to old lead-gen metrics. Why is that? Because ABM’s promise comes with new pitfalls that first-wave playbooks never addressed. I mean, most ABM guides still are too high-level, like this one: But this guide skips the tired clichés… Continue reading SaaS ABM Strategy: Addressing 3 Common (Yet Overlooked) Challenges
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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