If you’re running LinkedIn ads and want to monitor which companies viewed them, you’ll need to track ad views at the company level. This is possible through LinkedIn Campaign Manager, but it comes with caveats. In this article, I’ll explain how to track LinkedIn ad views by company using Campaign Manager, where it falls short,… Continue reading How to Track LinkedIn Ad Views by Company
Tracking which companies interact with your LinkedIn ads and how those touchpoints translate into pipeline or revenue can be a mess if you’re stuck juggling spreadsheets and manual exports. Every day, B2B marketers burn valuable time pulling LinkedIn ad data, mapping it to CRM records, and managing CSV chaos. There’s a smarter approach: use a… Continue reading 7 Best LinkedIn Ads CRM Connectors
You can link LinkedIn Campaign Manager with your CRM in just a few simple steps. In this guide, I’ll walk through the step-by-step setup of HubSpot’s native integration and then introduce a smarter, ABM-focused alternative. Let’s go! LinkedIn Campaign Manager CRM Integration: Quick Summary Native HubSpot Integration Setup: Ensure your LinkedIn ad account is active… Continue reading Setting Up a LinkedIn Campaign Manager CRM Integration and Exploring a Smarter Way
If you’re running LinkedIn ads and want to know which companies actually engaged with them, you’ll need to track company-level ad interactions. LinkedIn Campaign Manager lets you do this to some extent, but not without trade-offs. In this article, I’ll walk you through how to see which companies engaged with your LinkedIn ads, the native… Continue reading How to See Which Companies Engaged With Your LinkedIn Ads
If you are running ads on LinkedIn and want to see companies that saw your LinkedIn ads, you’ll have to track company-level ad impressions. You can do that in LinkedIn Campaign Manager, but it has limitations. In this article, I’ll show you how to see which companies saw your LinkedIn ads in LinkedIn campaign manager,… Continue reading How to See Which Companies Saw Your LinkedIn Ads
CRMs like HubSpot have native pixels/trackers that you can put on your site. Your LinkedIn ad clicks will be automatically tracked in your CRM. But I’d say just tracking LinkedIn ad clicks makes you miss view-through attribution and is a very flawed approach if you are running ABM on LinkedIn. In this article, we’ll see… Continue reading How to Push LinkedIn Ad Clicks To Your CRM (and Why That Alone Isn’t Enough)
Tracking company-level LinkedIn ad engagements per campaign, especially impressions, helps you track buying stages, market more effectively, and attribute ROI accurately. Syncing this data to your CRM ensures your account/deal lists and LinkedIn ad engagements are in the same place. But most CRMs and LinkedIn’s native integrations miss this entirely. So we built ZenABM to… Continue reading How to Push LinkedIn Ad Engagements to Your CRM Using ZenABM
LinkedIn ad ROI tracking is tricky business (hello, B2B and its buyer complex buyer journeys). It’s difficult to credit specific LinkedIn ads with the revenue they influence, especially when conventional ROI tracking methods, like LinkedIn’s native solutions or the ones in your CRM, don’t help. In this post, we’ll examine why conventional ROI tracking methods… Continue reading How to Track the ROI of Each LinkedIn Ad Accurately
LinkedIn ads revenue attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the revenue they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads Revenue Attribution is Tricky and Broken? LinkedIn ads Revenue attribution is tricky because LinkedIn ads are more awareness-based… Continue reading How to Attribute the Revenue of LinkedIn Ads to Each Ad Accurately
Multi-touch attribution for LinkedIn ads is absolutely necessary for fair revenue and pipeline attribution. But most conventional solutions like the LinkedIn CAPI, Insight tag, Campaign Manager, IP matching software, or CRMs fail at providing accurate view-through multi-touch attribution. Let’s see why conventional methods/tools fail and what works. Multi-Touch Attribution for LinkedIn Ads: Short Summary Most… Continue reading Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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