If you are running ad campaigns on LinkedIn for ABM, enriching your CRM with LinkedIn ad data at the account level (after all its ABM), can make your GTM processes much efficient. In this article, I’ll cover: How LinkedIn ad data enrichment in CRM can make ABM so much easier. What metrics should the enriched… Continue reading LinkedIn Ad Data Enrichment in CRM Using ZenABM
If you’re running ABM ad campaigns on LinkedIn, knowing exactly which companies are being served impressions and how much can be really helpful to know their buying stage and market to them further accordingly. Plus, if you could push these LinkedIn ad impressions to your CRM, it would save you hours of juggling around CSVs… Continue reading How to Push LinkedIn Ad Impressions to Your CRM Using ZenABM
Scrolling through endless companies viewing your LinkedIn ads and choosing the most engaged ones to extract out a CSV. Later, upload the CSV to your CRM for your sales team to know which accounts to reach out to. And then, during reporting days, mapping each closed deal and pipeline addition to ad engagement. It’s a… Continue reading LinkedIn Ad CRM Integration: Why You Need It and How to Build One
LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is… Continue reading 11 Best LinkedIn Ad Tracking Software 2025
Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools. In this article, I’ll walk you through all Common Room features, reviews,… Continue reading Common Room: Contact-Level ABM with Community and Product Engagement
You can connect your LinkedIn Campaign Manager to your HubSpot CRM in just a few easy steps and then manage and track your LinkedIn campaigns directly from HubSpot’s Ads tool. In this article, we’ll walk you through how to set up this integration step-by-step. Plus, we’ll show you an even better alternative if you’re aiming… Continue reading How to Set Up LinkedIn Campaign Manager HubSpot Integration (and Why There’s a Smarter Way)
Attributing revenue, ROI, etc., to your LinkedIn ad campaigns cannot be done in Excel workbooks or Notion tables. You’ll have to add a dedicated tool to your tech stack. So, here’s a list of the 10 best LinkedIn ad campaign attribution tools with a laser focus on features that can help you give each LinkedIn… Continue reading 10 Best LinkedIn Ad Campaign Attribution Tools 2025
6sense is a B2B account-based marketing (ABM) platform with a focus on AI-powered revenue intelligence and website visitor deanonymization. 6sense’s web visitor identification is, in fact, incorporated by other ABM tools too as an integration. The platform hosts a huge bundle of features and comes with premium pricing. In this article, I’ll take you through… Continue reading 6sense for ABM: Exploring its features and assessing if its your ABM fit
Terminus is not only an end-to-end B2B account-based marketing (ABM) platform but also offers not-so-common features like email signature tracking, chat experience tracking for ABM, etc. But with a great suite of features comes a huge price tag and a steep learning curve. In this article, we’ll explore all the B2B ABM features of Terminus… Continue reading Terminus for ABM: Analyzing its Features and Viability for Your Businesses
Factors.ai is a B2B ABM platform focusing on intent capture, GTM workflows, web visitor deanonymization, Ad tracking and management, view-through attribution, and more. Let’s look at its features in detail, user reviews, and see if it’s the right fit for your ABM campaigns. Factors.ai for ABM: Short Summary Factors.ai offers the following features: Ad Tracking… Continue reading Factors.ai for ABM: A Comprehensive Guide
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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