Yashasvi Saxena - ZenABM

Calculate Your LinkedIn Ads ABM Budget using our free calculator

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Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement

Multi-touch attribution for LinkedIn ads is absolutely necessary for fair revenue and pipeline attribution. But most conventional solutions like the LinkedIn CAPI, Insight tag, Campaign Manager, IP matching software, or CRMs fail at providing accurate view-through multi-touch attribution. Let’s see why conventional methods/tools fail and what works. Multi-Touch Attribution for LinkedIn Ads: Short Summary Most… Continue reading Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement

7 Best CRM Integrations for LinkedIn Ad Tracking

Tracking which companies engage with your LinkedIn ads and how those engagements turn into pipeline or revenue can get overwhelming if you rely on manual data exports and spreadsheets. Every day, B2B marketers waste hours pulling LinkedIn campaign stats, matching them to CRM records, and updating CSV files. There’s a better way: integrate your CRM… Continue reading 7 Best CRM Integrations for LinkedIn Ad Tracking

7 Best LinkedIn Ad to CRM Automation Tools 2025

Keeping track of accounts engaging with your LinkedIn ads, their ABM stage and intent, conversions, ad influence on pipeline, etc., can get overwhelming if you still manually do all the data extraction, analysis and uploading to the CRM. So, to scale your ABM strategy without spending hours daily on revops tasks as basic as copy-pasting… Continue reading 7 Best LinkedIn Ad to CRM Automation Tools 2025

LinkedIn Ad Reporting By Company for ABM Using ZenABM

If you are running ABM on LinkedIn, LinkedIn ad reports with a company-level breakdown for each ad campaign, I’d say, are the bare minimum. But this is exactly what most marketers struggle to get even after using so many different tools. In this article, I’ll discuss why native solutions in your CRM and LinkedIn campaign… Continue reading LinkedIn Ad Reporting By Company for ABM Using ZenABM

LinkedIn Ad Engagement Analytics for Successful ABM

LinkedIn ad engagement analytics are just so insufficient if you are stuck with LinkedIn’s native solutions or the ones in your CRM. So, we built ZenABM. A sneak peek into why we built ZenABM: Let me explain more… LinkedIn Ad Engagement Analytics for Successful ABM: Short Summary Native LinkedIn tools and CRMs are insufficient for… Continue reading LinkedIn Ad Engagement Analytics for Successful ABM

How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM

Tracking LinkedIn ad contacts in CRM is a must for any ABM campaign. You can do it with LinkedIn CAPI or Insight Tag. CRMs like HubSpot also provide native pixels and integration to track LinkedIn ad contacts. But these methods have limitations. In this article, I’ll show you where these conventional methods fall short and… Continue reading How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM

How to Track LinkedIn Ad Conversions Effectively

LinkedIn has its own dedicated solutions for you to track LinkedIn ad conversions: LinkedIn CAPI and LinkedIn Insight Tag. Let me show you how to use them, their limitations and a breakthrough alternative to go past those limitations. Let’s go! Standard LinkedIn Ad Conversion Tracking Methods LinkedIn’s native conversion tracking relies on two main components:… Continue reading How to Track LinkedIn Ad Conversions Effectively

How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM

You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager. How… Continue reading How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM

Factors.ai Pricing: Is It The Right Choice for You?

Unlike most ABM giants, Factors.ai has not gated its pricing plans, and its cheapest plan starts at $399. Yet, the true operational costs can climb quickly once you factor in usage, add-ons, and scaling. So, in this guide, I have broken down what Factors.ai will really cost your team beyond the sticker price. We’ll walk… Continue reading Factors.ai Pricing: Is It The Right Choice for You?

LinkedIn Ads to CRM Automation Using ZenABM

Account-based marketing (ABM) teams know the value of sending LinkedIn Ads data to their CRM. But beyond basic lead syncs, truly automating the flow of LinkedIn ad engagement data at the company level into your CRM is essential for ABM success. In this post, we’ll explore why LinkedIn ads to CRM automation matters and how… Continue reading LinkedIn Ads to CRM Automation Using ZenABM

Calculate Your LinkedIn Ads ABM Budget using our free calculator

Author: Yashasvi Saxena