Wondering how to use Clay for target account list building for Account-Based Marketing (ABM) campaigns? In this article, I’ll show you how I built a small target account list for ZenABM step-by-step. We’ll also go through a case study, some SME insights and exactly why most marketers prefer Clay. Let’s get started! How to Use… Continue reading How to Use Clay for Target Account List Building for ABM: A Beginner’s Guide
In this article, I’ll discuss 6 advanced ABM tactics focused on content strategy, BDR/SDR operations, technology, measurement, and expanding the existing customer base. Read on to improve your ABM strategy and learn how ZenABM can help you along the way. 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth: Quick Summary… Continue reading 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth
If you are running ads on LinkedIn and want to push LinkedIn ad leads into your CRM like HubSpot, there are three ways to do it. The first is the standard way, but inadequate, the second is too tedious, while the third is automatic and better (spoiler: it’s ZenABM). Let’s see all three. How to… Continue reading How to Push LinkedIn Ad Leads into Your CRM
Managing LinkedIn ad spend and then trying to tie it to actual revenue in a spreadsheet is bound to leave gaps. You need specialized revenue attribution software that understands account‐based marketing on LinkedIn. Below, we explore the top ten LinkedIn ad revenue attribution platforms for 2025. Each entry covers: An overview of its key capabilities… Continue reading 10 Best LinkedIn Ad Revenue Attribution Software 2025
CRMs such as HubSpot include built-in tracking tags you can drop onto your site. As soon as someone clicks your LinkedIn ad, HubSpot will automatically pick it up. You can also directly integrate HubSpot with LinkedIn campaign manager for the same. Still, capturing only clicks misses all the view-through conversions, and that’s a critical blind… Continue reading How to Push LinkedIn Ad Clicks into Your CRM for ABM
If you are looking for the best ABM tactics that go beyond surface-level advice like “align sales and marketing” or “make personalized ads,” this article is for you. From tracking market and account penetration rate to deploying Sam Nelson’s ‘Agoge’ outreach method for your ABM BDR outreach, you’ll get proven tactics from thought leaders, plus,… Continue reading 10 Best ABM Tactics: Going Beyond Cliché Advice
In this article, I have dissected 7 pretty successful real-world B2B SaaS ABM campaign examples. For each example, I have covered its unique tactics and the impressive outcomes achieved. Read on and steal away the one that suits your B2B venture the most, and I’ll also share how ZenABM can empower your ABM strategy. Top… Continue reading Top 7 ABM Campaign Examples
Person A saw your LinkedIn ad but didn’t click. Then Person B from the same company, who didn’t even see your ad, converted offline over a call. That’s the worst-case scenario (a nightmare) for rev ops folks trying to track ROI from LinkedIn ads. So, if a ‘way’ can track such a conversion and attribute… Continue reading 4 Best Ways to Track ROI from LinkedIn Ads
Accurate LinkedIn Ad Funnel Attribution is what every ABM manager wants, or else reporting the worth of their ABM efforts and justifying the cost of LinkedIn ads (the most expensive ad platform btw) becomes tough while reporting to seniors. The sad part? Most CRMs and LinkedIn’s own campaign manager or attribution report in Business Manager… Continue reading LinkedIn Ad Funnel Attribution: Why Conventional Methods Fail and What’s the Solution
RollWorks is an enterprise-grade, account-based marketing (ABM) platform. It is a complete solution for ABM professionals. From precise advertisement filters and account-level intent data to CRM and MAP workflows and tons of integrations, RollWorks is feature-heavy. But again, it comes with a premium price. In this article, I’ll show you all the ABM features hosted… Continue reading RollWorks for ABM: Everything You Need to Know
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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