Productive.io is an end-to-end platform used by professional services teams to run projects, resources, time, and profitability in one place. As Q3 approached, they were looking for a tool that would help them get their ABM campaigns off the ground quickly – and expand beyond paid search. Their goal was to increase the ACV and… Continue reading How Productive found their ICP & started driving pipeline 2 months after launching ABM Campaigns with ZenABM
In late 2024, our team at Userpilot kicked off our first ABM program ($900,000+ in pipeline and roughly $8 in pipeline per dollar – these numbers are still changing as we are still running ABM). None of us had run ABM before, and our ACV only recently justified it, so we learned fast and in… Continue reading How to Use LinkedIn Ads for Account-Based Marketing: The Ultimate Guide
If you don’t want to DIY a complex LinkedIn ad analytics dashboard like the one below and still end up with skewed reports because your CRM is blind to view-through attribution and cookies always betray you (thus, failing at accurate click-through attribution too), you are at the right place. ZenABM gives a plug-and-play, complete view-through… Continue reading LinkedIn Ad Analytics Dashboard for B2B Marketing: How I Suffered and Found the Fix
I made all the ABM mistakes in the book with my ABM campaigns so you don’t have to – from getting hung up on the old “lead gen” mindset, through letting the BDRs to their own devices, so their outreach was completely misaligned with the campaign content, to splitting my campaigns into such tiny segments… Continue reading ABM mistakes to avoid – I made all of them so you don’t have to…
One of the biggest challenges we encountered while setting up our ABM campaigns was…actually measuring our ABM campaign results. First – you need to decide what metrics you want to try. Then how you’re going to track them – and where – in your CRM? Some external analytics tool? Then, when you know what you… Continue reading ABM Results Reporting – How to set up ABM Analytics Dashboards & which ABM Metrics to Track?
I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯 Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM… Continue reading ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets
Since I had this guest post on Kyle Poyar’s Growth Unhinged blog about how we got our ABM strategy up & running and hit $650,000 in pipeline in just 90 days (you can read the full story here – we were limited to 3,000 words on Substack so I had to cut a lot out… Continue reading How to estimate how much budget you will need for your ABM campaigns?
Wondering how you’re gonna be getting prospect intent/ engagement data from LinkedIn without using scraping tools, now that LinkedIn is waging war on scrapers? Or how you’ll send all those follow-up messages to your posts without using automation tools like HeyReach, MeetAlfred, Expandi etc. – so your account doesn’t get blocked? 🥲 LinkedIn is cracking… Continue reading How to get prospect intent directly from LinkedIn without scraping & violating Ts&Cs?
It’s been exactly 5 months since our marketing team at Userpilot launched our first ever ABM (Account Based Marketing) campaign, and the results are in: over $900,000 in pipeline, with $8 in pipeline per $ spend. While these early results are promising – the past 5 months were a real grind – we were thrown… Continue reading Running ABM on LinkedIn – The Ultimate Guide
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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