Common Room: Contact-Level ABM with Community and Product Engagement

Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools.

In this article, I’ll walk you through all Common Room features, reviews, and help you decide if Common Room is the one for your ABM strategies.

Here we go!

Data Aggregation and Enrichment in Common Room

Let’s have a look at how Common Room address data aggregation and enrichment:

Signals and Integrations

Common Room, being an excellent data unification hub, extracts buying signals and enrichment data from 50+ native integrations.

These integrations span:

social (LinkedIn, Twitter, YouTube, etc.),
community (Slack, Discord, Discourse, Reddit, etc.),
product/usage (Snowflake, Redshift, Census, etc.),
code (GitHub, open-source repos via Scarf/Gradual),
CRM/marketing (Salesforce, HubSpot, Marketo, Outreach, etc.), and more (I have enlisted all integrations in a later section).

And all these connections are no-code native ones!

AI-powered Matching

Once data is in Common Room, it is merged and enriched into unified contact and account profiles. The AI-powered Person360™ identity engine automatically matches records from different sources (email, social profile, product usage, etc.) to dedupe contacts and assign them to the correct account:

It goes beyond simple email matching, using “dozens of providers” and AI logic to link contacts by multiple unique identifiers. For accuracy, uncertain merges are flagged for manual review.

Waterfall Enrichment

Common Room runs a waterfall enrichment once the contact or lead has been verified and merged with an account.

It automatically pulls firmographic/technographic attributes (company size, industry, revenue, tech stack, job postings, etc.) from hundreds of data partners (the data is refreshed daily).

Account & Lead Intelligence, Scoring and Prioritisation in Common Room

Lead scoring in Common Room. Source: Common Room

We saw how Common Room uses waterfall enrichment to enrich the account and lead information.

Now, over this raw data, Common Room’s AI (called RoomieAI™) puts scorecards and filters to quantify fit and intent. Users can define lead-scoring models that combine arbitrary signals (e.g. number of job changes, product usage metrics, keyword searches, etc.) with firmographic or technographic filters. Common Room supports hundreds of “buying signals” (email opens, form fills, G2 interactions, open-source contributions, etc.) that feed its scoring engine. For example, one can create tags or segments for “ideal persona” or “economic buyers” by filtering on usage thresholds and seniority titles.

The platform then applies lead scores at both the contact and account levels, and the configuration is pretty customizable:

Configuring contact and organizational scoring models in Common Room. — Configuring contact and organisational scoring models in Common Room. Source: Common Room

This segmentation and scoring help sales and marketing teams get prioritised lists of contacts with high combined fit-and-intent scores. Also, alerts can be set up when a lead in a segment crosses a threshold score.

Notion’s team, for instance, uses Common Room filters to tag high-value accounts (e.g. “high-fit orgs”) and configures alerts (e.g. Slack notifications) whenever a target account shows buying behaviour.

Finding New Prospects in Common Room

Prospector in Common Room — You can run Prospector in any existing room (list) and it will add relevant contacts from its database. Later, you can select the “prospector” filter to see the ones added by the prospector. Source: Common Room

Common Room has its own contacts database (200M+ contacts) enriched with all sorts of firmographic and technographic data.

You can provide the tool with your preferred filters based on your ICP and it will provide a list of accounts from its database and even score them based on its own and third-party data enrichment.

Once you integrate your site, CRM, communities, etc., the scoring will even account for first-party signals for even better prioritisation.

Common Room for Lead-Level Website Visitor Identification

Common Room’s website tracking script captures visitor activity using a first-party cookie (thus immune to the third-party cookie phase out) and IP-based resolution. The script drops a long-lived cookie on each visitor.

Here, just the company is deanonymized; lead-level reveal requires voluntary user input like a form fill or sign up.

But once the lead is identified and matched to an account, their site visits, page views, etc., can be seen:

Lead-level website visitor deanonymization in Common Room — Source: Common Room

Community and Customer Engagement in Common Room

Beyond anonymous web signals, Common Room heavily ingests community and product engagement data to illuminate the “dark funnel”, and this is one of its special features.

It connects to Slack, Discord, GitHub, StackOverflow, Discourse, and other channels where buyers discuss products.

For example, the Slack integration in Common Room imports messages, threaded replies, and reactions, creating a contact for every user who joins your workspace. This helps in identifying champions, influencers, and VIPs within your Slack community by adding firmographic data, which provides insights into member traits like where they work and their roles.

Additionally, Common Room offers alerts and notifications, allowing you to trigger messages to internal Slack channels when notable events occur. This ensures you and your team stay informed about important activities in your community.

The GitHub integration logs PRs, issues, starred repos and discussions for known contacts.

G2 and Influitive integrations capture intent signals (e.g. review reads, advocate activity) to flag accounts in-market.

And there are many similar integrations.

In practice, this means if someone in a target account asks a question on Slack or contributes to your GitHub project, that activity shows up as a signal linked to that person’s profile. The value is that reps can engage (or alert) on these contextual signals. For instance, an AE could set an alert so that if anyone from a strategic account mentions a competitor on Slack or visits a pricing page, they get pinged immediately.

In short, Common Room turns community/community signals into real-time leads, perfect for developer-marketed or community-driven products.

Campaign Orchestration & Activation in Common Room

Common Room is not just a data warehouse; it helps teams act:

Team Alerts

For instance, Team Alerts let users configure triggers (e.g. “account X visited the pricing page”) that push notifications via Slack or email in real time:

Automated notifications in slack or email when a prospect goves any buying signal like visiting a specific website page. — Automated notifications in Slack or email when a prospect gives any buying signal, like visiting a specific website page. Source: Common Room

No-code Comprehensive Workflows

No-code workflows in Common Room enable end-to-end automation:

Automating the addition of a prospect into an outreach email sequence based on buying signals with the help of Common Room — Source: Common Room

You can build drag-and-drop rules so that when a new high-fit contact is identified, they’re automatically added to a nurture email sequence or given a task. For example, Notion, using Common Room, automatically tags new trial signups as PQLs and fires them into an outbound playbook, all done automatically.

AI Writing Assistant: RoomieAI™ Activate

Common Room's Roomie AI for writing perfect emails based on enriched data — Source: Common Room

RoomieAI™ Activate can auto-generate personalised outreach emails based on the prospect’s signals (job change, tech usage, etc.) to maximise relevance.

Common Room: Paid Media Tracking and ROI

When it comes to an ABM tool, I feel it must have some native ad management capability or at least the ability to sync audiences and give company-level reporting of ad performance (e.g. which company clicked on which ad, etc.).

But Common Room being focused on community engagement and contact tracking does not provide ad tracking and ROI reporting.

Common Room Integrations List

We talked about a lot of integrations in Common Room and their use cases, but they are all around the place.

So here’s a compilation of all integrations offered by Common Room:

Category	Integration Name(s)
CRM & Customer Success	HubSpot CRM, Salesforce CRM, Okta
Sales & Marketing (ABM/SDR)	6sense, Apollo, Outreach, Salesloft, Groove, Demandbase, Marketo, TechTarget, Toplyne, Koala, Qualified, Scarf
Product Data & Analytics	BigQuery, Snowflake, Redshift, AWS S3, Hightouch, Census
Community & Forums	Slack, Discord, Discourse, DEV (dev.to), Khoros, Influitive, InSided, Bevy, Meetup, Stack Overflow, Gradual
Social Media & Public Platforms	LinkedIn, Twitter, Medium, Reddit, YouTube, G2
Code Repositories	GitHub
Commerce & Learning	Shopify, Skilljar
Customer Engagement	Intercom

For more details, you can visit Common Room’s Docs.

Common Room Reviews on G2

Let’s look at the pros and cons of Common Room as reported by users on G2:

Pros

Users frequently commend Common Room for its intuitive and user-friendly interface, noting that onboarding new team members is quick and straightforward.
The platform effectively surfaces ideal contacts and accounts, aiding users in identifying key prospects and prioritizing outreach efforts.
Many reviewers mention that Common Room significantly reduces the time spent on prospecting by providing actionable insights and simplifying workflows.
Users appreciate the high level of customization available.
The quality of support is rated highly, with users noting responsive and helpful assistance from the Common Room team.

Cons

Some users have pointed out the absence of certain features and flexibility.
A few reviewers mention a learning curve when first using the platform, suggesting that initial setup and understanding might require some time.
The AI-generated messaging feature has received mixed feedback, with some users finding the output to be generic or lacking in personalization.

Common Room Pricing

Common Room is a premium B2B product; pricing scales with contact volume and user seats. The entry-level Starter plan (about $1,000/mo billed annually) includes ~35,000 tracked contacts and 2 user seats, plus basic integrations and unlimited alerts/workflows.

The mid-tier Team plan (around $2,500/mo) raises limits to ~100,000 contacts and 5 seats. Both tiers include most core features (visitor tracking, Person360 enrichment, workflow automation, etc.).

An Enterprise plan (custom pricing) accommodates ~200K+ contacts, 10+ seats, and adds all advanced integrations (e.g. full Salesforce data sync, custom objects) and dedicated support.

In reality, teams spend on the order of tens of thousands of dollars per year. Key cost drivers are the number of unique contacts/organizations tracked, number of user licenses, and any special integrations or SLA requirements. Since Common Room charges by data volume rather than number of signals used, clients often trim contact scope to control costs (e.g. only top-tier accounts).

A free trial is available on the Team tier (no credit card).

So, is Common Room Your ABM Solution?

Common Room is ideal for:

B2B companies with strong community-led growth.
Teams that want to unify community, CRM, website, and product usage data into account intelligence.
Marketing, sales, and customer success teams who want to act on engagement signals like Slack conversations, GitHub activity, LinkedIn posts, and site visits.
Companies focused on early-funnel account awareness rather than direct ad-driven conversions.
Organizations that need lightweight prospecting, account tracking, and sales prioritization without running heavy multi-channel ABM ad campaigns.
Revenue teams that already invest heavily in product-led growth (PLG), community building, or events and want to track their influence on pipeline.

Common Room might be too much if:

Your team only needs simple CRM enrichment or a basic lead list and not full engagement unification and dynamic workflows.
You don’t have strong community activity yet (e.g., no active Slack, Discord, GitHub, forum, or public social footprint).
You’re very early-stage and have less than a few hundred accounts to manage because many of Common Room’s strengths work only at moderate-to-large scale.

Common Room might be insufficient) if:

You need company-level ad impression data (e.g., from LinkedIn Ads, Google Ads, Facebook Ads) automatically pulled per campaign.
You require full ad attribution, campaign ROI tracking, and paid media performance dashboards out of the box.
Your ABM motion is highly ad-driven, depending on digital ad metrics (like CTRs, conversions per account, or multi-touch attribution reports) to measure and optimize success.
You are purely focused on tracking paid channels and revenue attribution, not organic engagement.

ZenABM: Purpose-Built for LinkedIn Ads ABM

If your primary platform for running ABM is LinkedIn, ZenABM might be the most affordable (starts at $59) yet complete alternative for Terminus.

It is purpose-built for LinkedIn ads ABM and has these features:

First-Party Company-Level Impression Data

ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API — ZenABM dashboard showing company-level ad engagement data per campaign by pulling first-party intent signals from the LinkedIn API

ZenABM uses LinkedIn’s official API (no bots, no cookies) to provide Accurate, reliable company-level ad engagement tracking.

Real-Time Engagement Scoring

ZenABM does lead scoring based on both current and all-time engagement levels — The current engagement score per campaign/campaign group in ZenABM helps you identify if your hottest leads are still engaged, so your BDRs can contact the right leads at the right time.

ZenABM scores companies based on recent LinkedIn interactions and highlights hottest leads.

Automatic BDR Assignment

ZenABM assigns your BDRs to accounts in the "interested" st — You need not manually review the progress of companies and assign them to your BDRs in your HubSpot CRM. ZenABM has automated this.

The platform auto-assigns engaged accounts to BDRs and pushes assignments instantly to HubSpot.

Single Property Data Push to HubSpot

Company level impression data per campaign in ZenABM that can be pushed as a company property into HubSpot — Company-level impression data per campaign in ZenABM that can be pushed as a company property into HubSpot

ZenABM pushed the LinkedIn engagements for each company per campaign as company property into HubSpot

ZenABM syncs qualitative (engagement) and quantitative (clicks, impressions) data within HubSpot properties.

Intent-Based Personalization

The tool labels campaigns by user intent and provides precise intent data to HubSpot for highly personalized outreach.

Pipeline & Revenue Attribution

The tool directly links LinkedIn ads to CRM pipeline and revenue metrics and easily track campaign ROI without manual calculations.

Ready-Made ABM Dashboards

ZenABM provides Instant insights on ROI, pipeline, revenue, and ABM stage analytics in its plug-and-play dashboards.

Effortless Retargeting

With ZenABM, you can identify and retarget engaged companies with personalized ads.

ZenABM Pricing

ZenABM offers three straightforward plans designed to grow with your ABM journey.

Starter ($59/month): LinkedIn insights, intent scoring, one campaign, HubSpot sync
Growth ($75/month): Custom scoring, multiple campaigns, advanced alerts
Pro ($119/month): Unlimited campaigns, client-specific dashboards, automation workflows

All plans come with a free trial, and if you need to know more, you can book a demo here.

Very visibly, Zenabm is far more affordable if all you want to run is a LinkedIn ads ABM campaign.

Your Takeaway

Common Room is a strong choice for teams focused on community-driven or product-led ABM. It excels at unifying signals across social, CRM, and product channels.
However, if you need direct ad tracking, campaign-level attribution, or paid media ROI insights, it may not cover all your needs.

For LinkedIn Ads-focused ABM with full pipeline visibility, ZenABM offers a purpose-built, affordable solution — starting at just $59/month.

Explore ZenABM today!

FAQs

1. What is Common Room primarily used for?

Common Room is a data unification hub that helps marketing, sales, and success teams track and act on engagement signals across communities, socials, websites, CRMs, and product usage, mainly for ABM and revenue growth strategies.

2. Does Common Room offer ad campaign tracking and ROI attribution?

No. Common Room focuses on organic engagement tracking (community, CRM, web, product signals) and does not natively pull paid ad data (like impressions from LinkedIn Ads, Google Ads, etc.) or offer campaign-level ROI reporting.

3. What kind of companies benefit the most from Common Room?

B2B companies with strong community-led growth, active developer communities, or product-led growth (PLG) strategies will benefit most. It’s ideal for teams that want to unify buyer signals and prioritize outreach based on organic engagement.

4. Who might find Common Room insufficient?

Teams that heavily rely on paid advertising metrics, need company-level ad impression data, or require end-to-end ad attribution and revenue reporting, might find Common Room lacking for their ABM needs.

5. Is there a better alternative for LinkedIn ads-based ABM?

Yes. If your ABM strategy is heavily LinkedIn-focused and you need company-level ad engagement tracking, intent scoring, and CRM syncing for pipeline attribution, ZenABM offers a purpose-built, affordable solution starting at just $59/month.

Yashasvi Saxena