Grow your pipeline 10× cheaper with LinkedIn Thought Leader Ads
A free 4-session bootcamp on the highest-performing LinkedIn ad format — TLAs — plus an in-person London finale. Run by the people who write, amplify, and measure TLAs every day.
Reserve your seat for all 4 sessions
One quick form registers you for every TLA Bootcamp session. Zoom will send 4 confirmation emails — each with the unique join link and a calendar invite for that session.
- Tue 9 JunWhy? Why TLAs are the most effective LinkedIn ad format
- Fri 12 JunWhat? How to write great TLAs — content, style, posting
- Tue 16 JunWho? How to recruit internal stakeholders, customers and influencers to write winning TLAs
- Wed 17 JunHow? A deliberate TLA programme + intent signals + measurement
All sessions at 4:00 PM BST · Free · Recordings available to registered attendees
RSVP for the London live event
📚 What does the TLA Bootcamp include?
4 × 45-min online sessions across 2 weeks + an in-person London finale
🚀 TLA Bootcamp — Programme at a Glance
Why TLAs are the most effective LinkedIn ad format
The organic-to-paid LinkedIn flywheel
What you'll learn:- →Why personality-led content drives pipeline — the data behind TLAs outperforming traditional LinkedIn ads
- →Why personality-led content drives pipeline — the data behind TLAs outperforming traditional LinkedIn ads
- →The organic-to-paid flywheel — how organic LinkedIn content feeds into paid amplification, and why you need both
- →Benchmarks and case studies — real performance data from TLA campaigns, including expected engagement rates and CPLs
- →What 'good' looks like — before/after examples of posts turned into TLAs, from ZenABM clients
- →The anatomy of a great TLA — the structure, hook, format, and creative elements that separate top performers from the rest
How to write great TLAs — content, style, posting
The craft of writing TLAs that perform
What you'll learn:- →What makes a TLA actually work — the structure, tone, and format that separate a high-performing TLA from a boosted post that falls flat
- →What makes a TLA actually work — the structure, tone, and format that separate a high-performing TLA from a boosted post that falls flat
- →Content that converts — the post types that translate best into TLAs: hot takes, frameworks, personal stories, case studies
- →Style and voice — how to keep posts authentic and personality-led while hitting the messaging marketing needs
- →Posting cadence and timing — how often to post, when to publish, and how long to let organic engagement build before amplifying
How to recruit internal stakeholders, customers and influencers to write winning TLAs
Building your bench of TLA contributors
What you'll learn:- →Who should be posting — executives, founders, customer advocates, industry influencers — and when to use each
- →Who should be posting — executives, founders, customer advocates, industry influencers — and when to use each
- →Getting buy-in without burnout — how to get busy stakeholders posting consistently (ghostwriting, templates, 15-minute workflows)
- →Activating customers and influencers — how to turn happy customers and industry voices into willing TLA contributors, and what's in it for them
- →The publishing engine — an approval and scheduling system marketing controls without bottlenecking contributors
Run by
Emilia Korczynska
VP of Marketing @Userpilot
Amanda Branson
GTM Lead at Passionfroot
Ryan James
CEO of Rocket SaaS
A deliberate TLA programme + intent signals + measurement
From one-off sprint to ongoing programme — and measuring what matters
What you'll learn:- →Building a deliberate TLA programme — moving beyond one-off boosted posts into a structured, repeatable system that runs month after month
- →Building a deliberate TLA programme — moving beyond one-off boosted posts into a structured, repeatable system that runs month after month
- →Capturing buying intent signals — using TLA engagement data to identify which accounts are actively in-market (who's watching, clicking, commenting)
- →Measuring TLA effectiveness — the metrics that actually matter, attributing pipeline to TLAs, and benchmarks to aim for
- →Following up on engaged accounts — warm outreach tactics that work: reach out to prospects who've engaged without being spammy
- →London meetup preview — what to expect at the in-person finale
🎉 London 🇬🇧 In-Person Finale
Networking + presentations to wrap up the bootcamp — Thursday 25 June 2026
★ Wrap up the bootcamp in London
When
Thursday 25 June 2026 · 7:00 PM BST
Where
London (venue TBC)
Format
4-hour meetup — presentations + networking · ~50 people
Agenda
- →Welcome from the brands— All partners10–15 mins
- →Why TLAs win — Benchmarks, case studies, examples— ZenABM15 mins
- →How to use TLAs in LinkedIn ABM Campaigns— Rocket SaaS15 mins
- →How to measure TLA impact + capture intent signals— ZenABM15 mins
- →Live Knowledge Assessment + Certification Ceremony—
- →Open networking60–70 mins
RSVP
Open to all programme registrants. Venue confirmed closer to the date.
Hosted by
ZenABM, with Rocket SaaS & Passionfroot
Still here? Lock in your seat.
One quick form registers you for every TLA Bootcamp session. Zoom will send 4 confirmation emails — each with the unique join link and a calendar invite for that session.
- Tue 9 JunWhy? Why TLAs are the most effective LinkedIn ad format
- Fri 12 JunWhat? How to write great TLAs — content, style, posting
- Tue 16 JunWho? How to recruit internal stakeholders, customers and influencers to write winning TLAs
- Wed 17 JunHow? A deliberate TLA programme + intent signals + measurement
All sessions at 4:00 PM BST · Free · Recordings available to registered attendees
RSVP for the London live event
🤝 Run jointly by 3 teams who do this every day
Organic + paid + sourcing + measurement — under one programme.
