# What's new in ZenABM > Product updates, newest first. HTML version: https://zenabm.com/release-notes ## October 2026 ### [Campaign schedules: run your ads only when it counts](https://zenabm.com/release-notes#campaign-schedules-run-your-ads-only-when-it-counts) **New.** Choose the weekly hours your ad sets may run. ZenABM pauses them on LinkedIn outside those hours and turns them back on when the next window opens. - Set business hours once, for every ad set, a campaign or an ABM campaign. - Every pause and resume is logged, so you always know why an ad set stopped. - Manage schedules from the app, the API, or Claude and any other MCP client. ![ZenABM new campaign schedule with a weekday 9 to 17 grid](https://cdn.zenabm.com/media/ZenABM%20Campaign%20Scheduling-1200x733.png) Read more: [Budget Savers](https://zenabm.com/budget-savers) · [Docs: Budget Savers](https://zenabm.com/docs/optimizations/budget-savers) ### [LinkedIn conversation ads from AI](https://zenabm.com/release-notes#linkedin-conversation-ads-from-ai) **Improvement.** The MCP server and the API now create LinkedIn conversation ads, and your AI tool can review and remove company exclusions. - Build a conversation ad with reply buttons, links and lead forms in one step. - List the companies you excluded and lift an exclusion from the same chat. - 105 MCP tools and 15 skills now cover your ABM data and your ads. ![The ZenABM MCP server connected to Claude](https://cdn.zenabm.com/media/zenabm-mcp-server-1200x802.png) Read more: [MCP server](https://zenabm.com/mcp) · [API docs](https://zenabm.com/docs/api) ### [Create and launch LinkedIn ads from Claude or any AI tool](https://zenabm.com/release-notes#create-and-launch-linkedin-ads-from-claude-or-any-ai-tool) **New.** ZenABM's MCP server and ZenaAI agent (in-app) lets you build, manage and optimize LinkedIn ads and campaigns directly from Claude or any AI tool, and pushes them straight to your Campaign Manager, with no copying and pasting. - Describe the campaign, ad set and ads once. The agent creates them in Campaign Manager for you. - Everything always lands as a draft. The agent waits for your approval before launching anything. - Manage and optimize what is already running from the same chat: statuses, bids, budgets and exclusions. ![The ZenABM MCP server connected to Claude](https://cdn.zenabm.com/media/zenabm-mcp-server-1200x802.png) Read more: [MCP server](https://zenabm.com/mcp) · [Create LinkedIn campaigns with AI](https://zenabm.com/create-linkedin-campaigns-with-ai) · [Meet Zena](https://zenabm.com/zena) ## September 2026 _Launch week, 28 September to 2 October 2026: Zena AI, ABM Intelligence Hub._ ### [Automated AI reporting](https://zenabm.com/release-notes#automated-ai-reporting) **New.** Weekly, monthly and quarterly reports, written by Zena and delivered to your inbox. Each one carries conclusions, insights and action items, not just charts. - Schedule weekly, monthly or quarterly reports per workspace. - Every report closes with conclusions and action items, not just charts. - Covers LinkedIn performance, account movement and revenue in one place. ![A ZenABM automated report written by Zena, with conclusions and action items](https://cdn.zenabm.com/media/ZenABM%20Zena%20Automated%20Report-1200x729.png) Read more: [AI reporting](https://zenabm.com/ai-reporting) · [Docs: automated reports](https://zenabm.com/docs/ai/automated-reports) ### [Zena AI agent with expert skills](https://zenabm.com/release-notes#zena-ai-agent-with-expert-skills) **New.** Plan, analyze, manage and optimize campaigns in natural language, against your live workspace rather than an export. - Build campaigns, ad sets and ads from a description, with targeting and audience sizes checked first. - Pause decaying ads and adjust bids and budgets, with every change confirmed before it goes live. - Deep-dive any account or campaign and get the reasoning, not just the number. ![The Zena AI agent chat inside ZenABM](https://cdn.zenabm.com/media/zena-ai-agent-1200x683.png) Read more: [Meet Zena](https://zenabm.com/zena) · [Create LinkedIn campaigns with AI](https://zenabm.com/create-linkedin-campaigns-with-ai) · [Bidding agent](https://zenabm.com/bidding-agent) ### [MCP server with expert skills](https://zenabm.com/release-notes#mcp-server-with-expert-skills) **New.** Your ZenABM workspace, available from Claude, ChatGPT and Cursor through the MCP server. - 96 tools across LinkedIn Ads, ABM, CRM and revenue data. - 15 expert skills, each a ready-made analysis you run as a slash command. - The same write actions as the app: statuses, budgets, bids, exclusions, campaigns and ads. ![The ZenABM MCP server connected to Claude](https://cdn.zenabm.com/media/zenabm-mcp-server-1200x802.png) Read more: [MCP server](https://zenabm.com/mcp) · [AI skills](https://zenabm.com/skills) ### [Partner skills](https://zenabm.com/release-notes#partner-skills) **New.** Partners can publish branded skills that run alongside the built-in ones. - Submitted skills appear in the Zena chat and on the MCP page. - Your branding sits next to the built-in skills, not behind them. - Open to everyone in the ZenABM partner program. ![Partner skills listed alongside the built-in ZenABM skills](https://cdn.zenabm.com/media/agency-home-page-1200x683.png) Read more: [Partner program](https://zenabm.com/partners) ## Earlier in 2026 _Shipped over the past months ahead of launch week._ ### [Budget Savers](https://zenabm.com/release-notes#budget-savers) **New.** Switch off LinkedIn Audience Network and Audience Expansion and keep them off. - Applies across all campaigns or only the ones you pick. - Re-checked hourly, so a new ad set cannot slip through with either setting on. - Both are on by default in LinkedIn and both push spend to accounts you never chose. ![The Budget Savers page in ZenABM](https://cdn.zenabm.com/media/ZenABM%20Budget%20Savers%20Page-1200x730.png) Read more: [Budget Savers](https://zenabm.com/budget-savers) ### [Bids, budgets and decaying ads](https://zenabm.com/release-notes#bids-budgets-and-decaying-ads) **New.** Bid and budget work that used to mean a spreadsheet and a lot of tabs. - Bid changes measured against LinkedIn's own suggested bid before you commit. - Budget changes in bulk across ad sets and campaigns. - Ads whose CTR has been sliding are found and paused on your say-so. ![Zena proposing a bid adjustment against the LinkedIn suggested bid](https://cdn.zenabm.com/media/ZenABM%20Zena%20Bid%20Adjustment-1200x735.png) Read more: [Bidding agent](https://zenabm.com/bidding-agent) ### [CRM sync to HubSpot, Salesforce and Attio](https://zenabm.com/release-notes#crm-sync-to-hubspot-salesforce-and-attio) **Improvement.** Your ABM data written onto the company records your team already works in. - Engagement, account scores, ABM stages and intent signals synced as company properties. - ZenABM creates the properties for you; you choose which ones to write. - Attio joined HubSpot and Salesforce, with two-way deal sync. ![ZenABM CRM sync settings for HubSpot, Salesforce and Attio](https://cdn.zenabm.com/media/crm-sync-1200x682.png) Read more: [CRM sync](https://zenabm.com/crm-sync) · [Attio integration](https://zenabm.com/integrations/attio) ### [Multi-channel revenue attribution](https://zenabm.com/release-notes#multi-channel-revenue-attribution) **New.** One company journey across every channel, not a LinkedIn-only view. - LinkedIn Ads, Google Ads, Reddit Ads, AI referrals and organic visits on one timeline. - A deal dashboard showing the touchpoints behind each deal before it opened and closed. - Influenced pipeline and revenue tracked per channel. ![Multi-channel revenue attribution across LinkedIn, Google, Reddit and organic](https://cdn.zenabm.com/media/multi-channel-attribution-1200x685.png) Read more: [Multi-channel attribution](https://zenabm.com/multichannel-attribution) ### [Webhooks](https://zenabm.com/release-notes#webhooks) **New.** Send account signals wherever your workflow lives, on your own terms. - A filter builder to scope exactly which companies qualify. - A payload builder to choose the fields each call carries. - Fires on the weekly sync, into Clay, n8n or any sales tool. ![The ZenABM webhook builder with filters and payload fields](https://cdn.zenabm.com/media/zenabm-webhook-page-preview-1200x671.png) Read more: [Webhooks](https://zenabm.com/integrations/webhooks) ### [Exclusions](https://zenabm.com/release-notes#exclusions) **New.** Keep customers, competitors and bad-fit accounts out of your ads. - Exclude companies, job titles and whole industries. - Scope an exclusion team-wide, or to selected campaigns, ad sets or ABM campaigns. - Applied to new campaigns too, so the list stays enforced. ![The exclusions page in ZenABM](https://cdn.zenabm.com/media/ZenABM%20Exclusions%20Page-1200x672.png) Read more: [Exclusions](https://zenabm.com/exclusions)