# What is ZenABM (and why is it the best tool for running ABM campaign on LinkedIn)?

> ZenABM is a tool that has been designed specifically for running ABM campaigns on LinkedIn and beyond. It turns your LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and CRM data into actionable ABM insights on company level.

Author: Emilia Korczynska
Published: 2026-04-03
Updated: 2026-04-16
Categories: For ABM
Source: https://zenabm.com/blog/what-is-zenabm

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![What is ZenABM (and why is it the best tool for running ABM campaign on LinkedIn)?](https://cdn.zenabm.com/media/Gemini_Generated_Image_ddd6wtddd6wtddd6-e1776380456144.png)

[**ZenABM**](/) is a tool that has been designed **specifically for running ABM campaigns on LinkedIn and beyond.** It turns your **LinkedIn Ads, Google Ads, Reddit Ads, organic traffic**, and CRM data into actionable ABM insights on company level.

![ZenABM account view of Optum showing touchpoints from LinkedIn, Google, Reddit and organic plus contact data](https://cdn.zenabm.com/media/Zenabm-other-channel-touchpoints-contact-data.png)

ZenABM lets you see exactly which **target accounts (companies) engaged with which of your ads across multiple channels** and how those engagements translate into pipeline and revenue, by combining data from LinkedIn Ads API (and other acquisition channels) with your CRM data.

![ZenABM ad sets timeline mapping PayPal's engagement journey across LinkedIn campaigns and dates](https://cdn.zenabm.com/media/PayPal-ZenABM-company-engagement-journey-mapping--scaled.png)

ZenABM provides **plug-and-play account scoring, fully customizable funnel stages, intent signals, multi-channel revenue attribution dashboards, and detailed company engagement journeys with deal impact tracking**, as well as an AI chatbot, REST API and MCP server for chatting with your ads data directly or building your own bespoke analytics with tools like Claude Code.

![ZenABM API documentation page showing endpoint URL, Bearer token authentication and a sample cURL request](https://cdn.zenabm.com/media/ZenABM-API-access-scaled.png)

This helps growth & demand gen teams quickly identify interested accounts and measure [results without building custom](/blog/abm-tactics-that-drive-results) dashboards or exporting spreadsheets and uploading them to ChatGPT.

Fun fact: ZenABM was built based on my personal experience of running[ **a 7-figure ABM program with LinkedIn ads** as a VP of marketing ](/blog/running-abm-on-linkedin-the-ultimate-guide)– read my [**blog post about it here**](/blog/running-abm-on-linkedin-the-ultimate-guide) or the [Case Study](https://www.growthunhinged.com/p/a-very-tactical-guide-to-abm) on it published [**on Kyle Poyar’s Growth Unhinged**](https://www.growthunhinged.com/p/a-very-tactical-guide-to-abm) to find out how I manage it btw!).

Keep reading to learn more about how ZenABM works, how it’s different from other [ABM tools and Campaign Manager](/use-cases/abm-campaign-management-performance-tracking), and why it’s the best and most affordable ABM tool for LinkedIn Ads!

## [**ZenABM**](/) – what is it and how it helps with running **ABM campaigns on LinkedIn? Summary**

- [**ZenABM**](/) is **a tool designed** for [**running ABM campaigns on LinkedIn – with account scoring, campaign (funnel) stages, and intents.**](/blog/running-abm-on-linkedin-the-ultimate-guide) As of April 2026, ZenABM is a **multi-channel ABM platform** that captures engagement signals from LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and AI chatbot referrals.
- **How does ZenABM work?** ZenABM de-anonymizes LinkedIn ad engagements data directly from LinkedIn API on company level, and connects these engagements (per campaign and ad) with your [CRM](/blog/linkedin-ad-attribution-reporting-in-crm) data – to give you revenue attribution, and detailed performance analytics per campaign. It allows you to **organize them into [ABM campaigns](/blog/how-to-estimate-how-much-budget-you-will-need-for-your-abm-campaigns)** (dedicated ABM campaign object – by different target account lists, different creatives, different markets, different products) and track performance of each of your ABM campaigns. But apart from that – [ZenABM](/) gives you the raw LinkedIn campaign engagement data (impressions, engagements and clicks) per company. ZenABM also provides **detailed company engagement journeys** showing every touchpoint across all channels on a timeline, with deal creation, closed-won and closed-lost events mapped alongside ad interactions.
- **Multi-channel revenue attribution:** ZenABM doesn’t just track LinkedIn Ads. It captures engagement signals from **Google Ads, Reddit Ads, organic traffic, and AI chatbot referrals** – all included in paid plans at no extra cost. This gives you a complete picture of how your target accounts are engaging across your entire acquisition stack, with deduplicated revenue attribution across all channels.
- **Contact-level data:** Beyond company-level insights, ZenABM provides contact-level engagement data, allowing you to see which specific contacts within target accounts are interacting with your campaigns. This makes it possible to identify the actual buying committee members who are engaging, and route them directly to BDRs or personalized outreach sequences.
- **Fully customizable ABM stages:** ZenABM’s funnel stages are 100% customizable. You define your own stage names, set thresholds based on any combination of LinkedIn ad engagements (clicks, impressions, engagements) over any time period (7, 30, 90 days, or custom), and combine them with any CRM company properties – form submissions, website visits, webinar sign-ups, deal stages, lifecycle stages, and custom properties. The defaults are just starting points that can be changed in a few clicks.
- **Deals and company journeys:** ZenABM provides detailed company engagement journeys that map every ad touchpoint alongside CRM deal events (deal opened, closed-won, closed-lost) on a visual timeline. You can see exactly which campaigns and channels influenced each deal, broken down by individual campaign, ad set, and soon ad level. This gives you true visibility into how your ABM programme drives pipeline.
- **Campaign impact on deals:** ZenABM shows you which specific ABM campaigns and LinkedIn campaigns influenced each deal, with deduplicated attribution so the same deal isn’t counted twice across multiple campaigns. You can compare pipeline per $ spent, average ACV, and ROAS across different ABM campaigns to understand which initiatives are actually driving revenue.
- **ZenABM Pricing: ZenABM is a very affordable solution for running ABM campaigns on LinkedIn** – especially compared to other ABM tools on the market. ZenABM’s pricing starts from $59 and goes up to $499 for agency plan (3 client seats + $199 for each additional one). The agency plan allows agencies to manage multiple client accounts with ZenABM without switching accounts. Multi-channel signals are included in all paid plans.
- **ZenABM provides a long free trial** – a 37-day free trial, offering full functionality, including ZenABM’s AI chat.
- **ZenABM setup & ease of use:** Unlike many other ABM tools, ZenABM is extremely easy to set up – you just need to connect your LinkedIn Ad account, and you will see your company-level engagement data for the past 90 days in just a few minutes. If you also connect your [CRM and set up your ABM campaign](/blog/linkedin-ad-conversion-tracking-in-crm) (takes 30 seconds) – you will also see how your LinkedIn ads influenced your deals and revenue. Altogether – you just need about 3 minutes to set it all up.
- [ZenABM](/) gives you granular analytics & ROI Attribution dashboards for **each ABM campaign** and **each target account**. The data it sends to your CRM (Hubspot/Salesforce) is already “ABM ready”:
    - e.g. which stage of the [ABM campaign the account](/abm-campaign-analytics-dashboards) is in (identified, interested, considering, selecting – **these are fully customizable** and based on a combination of ad engagement, and your CRM company properties – you can add, remove, or rename stages as you wish)
    - what is the intent of the company based on their engagements;
    - what is the company engagement score;
    - both raw data (impressions, engagements, clicks) and processed data ([account score](/use-cases/account-scoring), campaign stage, intent) get sent as company properties into your CRM. ZenABM has Hubspot and Salesforce integrations, as well as webhooks which allow you to easily integrate ZenABM with Attio, Pipedrive and other CRMs or destinations (e.g. Clay).
- **How does ZenABM compare to LinkedIn Campaign Manager then?** ZenABM stores the data from LinkedIn API & processes it inside its database to provide you with additional insights e.g. **ability to compare campaign performance between time periods** (e.g. this month vs. last month, this quarter vs. same time last quarter, custom timeframes), **buying intent, [account scoring](/blog/account-scoring-from-linkedin-ad-data), ABM campaign stages, and detailed analytics.** ZenABM also gives you engagement per company per campaign – LinkedIn Campaign Manager only gives you total engagements per company. Also – unlike Campaign Manager, ZenABM pushes the data to your CRM as company properties, making it easy to act on it (e.g. assign “interested stage” companies with “analytics” intent to specific BDRs, or push associated contacts into personalized [email outreach](/blog/abm-strategy-types) sequences).
- **ZenABM also analyzes your LinkedIn ad engagement data with AI.** ZenABM offers a **REST API, MCP server, and AI chatbot** that can talk to both your ads raw data and ZenABM data (intents, account stages), and can help you “chat to your [LinkedIn ads”](/blog/linkedin-ad-data-for-abm) and get deep insights into your data without having to download CSV files. The [**REST API](/docs/api) and MCP server** also allow you to connect your LinkedIn ads data to any LLM – like Claude Code – and build bespoke ABM analytics dashboards, reporting, or even agents that act on your data automatically.
- **ZenABM also offers audience insights** (campaign engagement by persona). It gives you insights into how many impressions, engagements and clicks each persona had on each of your [LinkedIn](/blog/track-the-roi-of-linkedin-ads) campaigns. Based on knowing a) which [companies engaged with which of your campaigns](/blog/linkedin-ad-to-crm-automation-tools) b) how they
- **Whom is ZenABM best for?** ZenABM is best for demand gen marketers and growth marketers running ABM campaigns on LinkedIn. ZenABM is also very helpful for BDR managers. It’s also great for Demand Gen or [LinkedIn ads](/blog/intent-signals-for-abm-linkedin) agencies to prove the ROI of their work to their clients.
- **ZenABM for Demand Gen Marketers, Growth Marketers, and [LinkedIn Ads](/blog/linkedin-document-ads-guide-with-examples) Experts: ZenABM gives demand gen marketers** detailed insights into which accounts are most interested in their product and most engaged in their ads. It gives Demand Gen managers the ability to get a lot more granular insights into how their campaigns are performing than LinkedIn Campaign Manager, what to improve, and [ABM campaign attribution](/blog/revenue-attribution-from-linkedin-abm) (to show to the executive team or the board) or if they want to analyze their ad engagement data with AI without exporting CSV files.
- **ZenABM for BDR Managers:** Moreover, **ZenABM gives BDR managers the insights into which accounts they are pursuing** are most interested in their company content, and prioritize reaching out to those. ZenABM allows them to push top-engaged companies into Clay (or any other tool) via webhooks, auto-prospect into the “interested” [accounts based on the targeted](/blog/clay-for-target-account-list-building-abm) job titles/personas, and then – add them to outreach sequences (personalized by the intent data). With contact-level data, BDRs can identify the exact people within target accounts who are engaging with your content.
- **ZenABM for ABM Ads Agencies:** Finally, ZenABM offers LinkedIn Ads agencies granular ROI reports & LinkedIn ad performance dashboards for each client.

Let’s dive deeper into how ZenABM can help you run more effective ABM campaigns on LinkedIn – regardless of whether you’re an in-house demand gen manager or a LinkedIn ads agency owner!

## **What is ZenABM?**

**ZenABM is a tool for running account-based marketing (ABM) programs on LinkedIn and across multiple channels, with analytics, orchestration, and AI-powered insights, with a special focus on LinkedIn advertising.**

**It turns your [LinkedIn Ads and CRM data](/blog/linkedin-ad-data-enrichment-in-crm) into actionable ABM insights on company level. Marketers can run ABM programs on LinkedIn without a complex tech stack or high cost (ZenABM starts from $59 paid monthly), using ZenABM to see exactly which target accounts engaged with their LinkedIn ads and how those engagements translate into pipeline and revenue:**

The platform provides **plug-and-play account scoring, fully customizable funnel stages, intent signals, multi-channel revenue attribution, and [revenue attribution dashboards](/blog/effective-abm-tools-for-b2b-marketing)**, helping B2B marketing teams quickly identify interested accounts and measure results without wrestling with spreadsheets or business intelligence tools.

## 

## **How does ZenABM work, exactly?**

ZenABM works by pulling your raw **LinkedIn ad engagement data per company** directly from the LinkedIn API, **pivoting it with the [company engagements with specific campaigns](/blog/linkedin-abm-pipeline-reporting-tools), ad sets and ads,** and then stitching it together with your CRM so you can actually see which target accounts are engaging, how, and how these engagements tie together with the pipeline opened from these companies after they’ve seen your ads.

![ZenABM analytics dashboards](https://cdn.zenabm.com/media/Dashboard-scaled.png)

Under the hood, ZenABM groups your LinkedIn campaigns into **ABM campaigns**, assigns each [account an **engagement score**](/faq/account-scoring-abm-linkedin) and **funnel stage** (e.g. identified, aware, interested, selecting, closed-won), and tags them with **intent** based on which campaigns and creatives they interacted with.

![ZenABM ABM Stages screen showing how accounts progress through intent-based buying stages](https://cdn.zenabm.com/media/ZenABM-intent-stages.png)

![ZenABM intent from LinkedIn ads](https://cdn.zenabm.com/media/How-Spear-Growth-uses-ZenABM-to-gauge-both-quantitative-and-qualitative-intent-from-LinkedIn-ads.png)

All of this data – both raw (impressions, engagements, clicks) and processed (score, stage, intent) – is stored and processed in the ZenABM app and pushed back into your CRM – HubSpot/Salesforce as company properties, so your BDRs can instantly pull “hot” accounts into outreach sequences or Clay workflows without messing around with spreadsheets.

![CRM property settings showing ZenABM LinkedIn ad impression metrics fields ready to receive campaign data](https://cdn.zenabm.com/media/How-to-push-LinkedIn-ad-impressions-into-your-CRM-using-ZenABM.png)

On top of that, ZenABM gives you ready-made **ABM dashboards** (pipeline per $ spent, stage progression, ROAS, [influenced revenue per campaign](/blog/linkedin-ad-reporting-tools-for-abm)) and an **AI chatbot** that lets you “chat” with your LinkedIn data to answer questions like “Which accounts moved from Interested to Selecting last month?” in plain English.

### **Multi-Channel Engagement Signals**

As of April 2026, ZenABM goes beyond LinkedIn Ads to capture engagement signals from all your major acquisition channels:

- **LinkedIn Ads** – the core product, with company-level impressions, engagements, and clicks per campaign
- **Google Ads** – company-level engagement data from your Google Ads campaigns
- **Reddit Ads** – identify which target accounts are engaging with your Reddit advertising
- **Organic traffic** – see which target accounts are visiting your website organically
- **AI chatbot referrals** – track which companies are being referred to you through AI chatbots like ChatGPT, Perplexity, and Claude

All of these channels feed into ZenABM’s company engagement journeys, giving you a complete, multi-channel timeline of how each target account interacts with your brand across every touchpoint:

![ZenABM Amazon company page showing LinkedIn ad engagement journey and account-level ABM performance metrics](https://cdn.zenabm.com/media/Amazon-ZenABM-Company-Engagement-Journey-ZenABM.png)

![ZenABM ad sets timeline for Amazon showing LinkedIn awareness campaign performance over 30 days](https://cdn.zenabm.com/media/ZenABM-ABM-company-engagement-journey-details-campaign-breakdown--scaled.png)

ZenABM is also currently implementing website visitor deanonymization, which will further expand the multi-channel coverage. All multi-channel signals are included in paid plans at no extra cost.

### **Company Engagement Journeys and Deal Impact**

One of ZenABM’s most powerful features is the detailed company engagement journey – a visual timeline that maps every ad touchpoint alongside CRM deal events. For each company, you can see:

- Every LinkedIn, Google, Reddit, and organic touchpoint on a timeline
- Which specific campaigns and ad sets the company engaged with
- When deals were opened, progressed, closed-won, or closed-lost
- The relationship between ad engagement and deal progression

![ZenABM All Sets timeline for Amazon Web Services showing campaign engagement by date for attribution](https://cdn.zenabm.com/media/ZenABM-company-engagement-journey-attributon-.png)

[ZenABM-company-journey-multi-channel.mp4](https://cdn.zenabm.com/assets/ZenABM-company-journey-multi-channel.mp4)

This is fundamentally different from just knowing that a company “saw your ads.” ZenABM shows you the exact sequence of interactions that led to a deal, broken down by each campaign – so you can understand which campaigns actually influenced the buying decision and which were just noise.

ZenABM’s deals dashboard gives you a clear view of all influenced deals, with deduplicated attribution per ABM campaign:

![ZenABM revenue attribution dashboard tracking ABM ad spend, pipeline and closed revenue by month](https://cdn.zenabm.com/media/ZenABM-abm-revenue-attribution-campaign-dashboard-.png)

![ZenABM dashboard table listing the deals attributed to each ABM campaign for measuring campaign ROI](https://cdn.zenabm.com/media/ZenABM-deals-per-ABM-campaign-dashboard-view-scaled.png)

![ZenABM deals dashboard showing target accounts with their deal stages and values in one table](https://cdn.zenabm.com/media/ZenABM-deals-dashboard-scaled.png)

![ZenABM company journey overview for Capgemini Invent with impressions, clicks, engagements and spend](https://cdn.zenabm.com/media/ZenABM-deals-company-journey-overview-.png)

## **ZenABM Features**

Before I give you a deep dive into ZenABM, here’s a quick overview of all of its features:

- **Company-level LinkedIn ad engagement data** – see impressions, engagements, and clicks for every target account in 7/30/90-day windows and custom timeframes.
- **Fully customizable account scoring** – automatically [score accounts based on LinkedIn](/blog/linkedin-ad-analytics-for-account-scoring) engagement + CRM signals. Define your own thresholds, time windows, and signal combinations.
- [**Fully customizable ABM funnel stages**](/blog/abm-strategy-guide) – track each account through stages you define yourself (identified, aware, interested, selecting, won – or any names you choose). Stages are built from any combination of LinkedIn ad engagements, CRM properties, website visits, form fills, webinar signups, deal stages, and more.
- **Company intent detection** – understand what each account cares about based on the specific campaigns and creatives they engage with.
- **ABM campaign objects** – group multiple [LinkedIn campaigns into one ABM](/blog/structure-linkedin-abm-campaigns) initiative for clean attribution and unified reporting.
- **Multi-channel engagement signals** – LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and AI chatbot referrals. All included in paid plans.
- **Contact-level engagement data** – see which specific contacts within target accounts are engaging with your campaigns, identify buying committee members, and route them to BDRs.
- **Company engagement journeys with deal mapping** – visual timelines showing every touchpoint across all channels, with deal creation, progression, and close events mapped alongside ad interactions.
- **Campaign impact on deals** – see exactly which ABM campaigns and LinkedIn campaigns influenced each deal, with deduplicated attribution. Compare pipeline per $ spent, ACV, and ROAS across campaigns.
- [**ABM analytics dashboards**](/pricing) – get instant ROAS, pipeline per $ spent, account progression, and campaign-level performance insights.
- [**Revenue attribution per ABM campaign**](/faq/linkedin-ad-revenue-attribution) – tie each ABM initiative directly to influenced deals and revenue, without duplicates.
- **Company pages with engagement timelines** – see every touchpoint, campaign, and intent signal on one detailed account profile.
- **Campaign insights** – [click into any LinkedIn campaign](/blog/linkedin-ad-roi-attribution-clicks-vs-impressions) to view the full list of companies that engaged with it.
- **Audience insights by job title/persona** – understand which personas engage most with which campaigns and creatives.
- **Bi-directional HubSpot + Salesforce sync** – push raw and processed [ABM data into the CRM as actionable](/blog/tools-for-abm) company properties.
- **Webhooks for Clay, Attio, Pipedrive** – trigger auto-prospecting and [outreach sequences based on account intent](/blog/abm-events-strategy) and stage.
- **AI chatbot + MCP server + REST API** – “chat” to your [LinkedIn and ABM data](/blog/track-linkedin-ad-conversions) to uncover insights instantly. Connect your data to Claude Code or any other LLM via the API or MCP server to build bespoke dashboards, reporting, or agents.
- **Client profiles for agencies** – manage multiple clients and ABM dashboards from one ZenABM workspace.
- **Workflows for pausing/starting ads (coming soon)** – [automate LinkedIn campaigns](/blog/automate-linkedin-ad-reporting) based on account scoring and stages.
- **Impression capping (coming soon)** – prevent overserving ads to the same accounts across campaigns.

## **ZenABM for ABM (Account Based Marketing)**

In a nutshell – [ZenABM](/) was designed with running ABM campaigns on LinkedIn in mind. ZenABM supports grouping your LinkedIn campaigns into ABM campaigns (a separate campaign object), which allows it to offer a lot more **granular analytics** and **accurate [revenue attribution](/blog/linkedin-ad-revenue-attribution-software)** for both all your campaigns – and **each ABM campaign separately:**

![ZenABM analytics dashboard showing ABM influenced revenue, pipeline and campaign effectiveness by account](https://cdn.zenabm.com/media/ZenABM-analytics-dashboards.png)

![ZenABM campaign analytics showing ABM spend, influenced pipeline and account stages to measure ABM results](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics.png)

It provides you with both leading and lagging success indicators and campaign effectiveness metrics:

- Accounts in campaign stages and moving stages
- Pipeline generated in total and per Campaign
- Pipeline per $ spend in a time period (efficiency)
- Deals influenced per ABM campaign (deduplicated)
- Average ACV per campaign for comparing campaign effectiveness

### **ZenABM – Company Engagement Data and Insights**

ZenABM offers company-level LinkedIn Ad engagement insights – company engagements, impressions and clicks – in **7, 30 and 90 days, as well as lifetime and custom timeframes, and [pushes these data to your CRM](/blog/push-linkedin-ad-revenue-data-into-crm)** (Salesforce / Hubspot or other CRM via Webhooks).

Company engagements in ZenABM:

![ZenABM companies table showing LinkedIn ad engagements, ABM stages and impressions per target account](https://cdn.zenabm.com/media/Company-LinkedIn-ad-engagements-in-ZenABM--scaled.png)

[ZenABM](/book-a-demo) provides detailed company page for each company with a list of campaigns the company engaged with, and timeline of touchpoints:

![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png)

![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png)

As you can see – ZenABM showcases all the data about the company (including intents, ABM campaign its in) on its page. The data is searchable and exportable.

With multi-channel tracking, company pages now show engagement across LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and AI chatbot referrals – all on one unified timeline with campaign-level breakdowns:

![ZenABM ad sets timeline for Amazon showing LinkedIn awareness campaign performance over 30 days](https://cdn.zenabm.com/media/ZenABM-ABM-company-engagement-journey-details-campaign-breakdown--scaled.png)

![ZenABM Amazon company page showing LinkedIn ad engagement journey and account-level ABM performance metrics](https://cdn.zenabm.com/media/Amazon-ZenABM-Company-Engagement-Journey-ZenABM.png)

### **How company level engagements are pushed into your CRM with ZenABM?**

ZenABM pushes the **Campaign Names per company** as an automatically created company property:

![ZenABM LinkedIn metrics panel showing ad clicks, engagements and impressions per account over 7 and 30 days](https://cdn.zenabm.com/media/ZenABM-campaign-metrics.png)

![ZenABM campaign metrics showing an intent filter and engagement score for tracking account intent signals](https://cdn.zenabm.com/media/ZenABM-campaign-metrics-intent-.png)

You can use the** [intent data](/faq/how-to-get-prospect-intent-directly-from-linkedin-without-scraping-violating-tscs)** and **stage directly** to assign the companies to BDRs / push the associated contacts into a specific follow up email sequence.

### **ZenABM Campaign Insights**

What about campaigns? ZenABM provides insights on Campaign Performance. ZenABM allows you to click on each campaign to see a list of companies that engaged with it.

![ZenABM campaign report with company data showing impressions, clicks and cost per target account](https://cdn.zenabm.com/assets/ZenABM-Campaign-data-with-company-data-.gif)

ZenABM allows you to group several LinkedIn campaigns into one ABM campaign – and track total influenced pipeline from all the assets in these campaigns. This is particularly helpful when you want to compare how targeting different audiences/ different personas/ different markets/ different messaging – affects pipeline generation, and which campaigns you should double down on.

ZenABM also shows the specific impact each campaign has on deals. You can see which campaigns a company engaged with before a deal was created, during the sales process, and before closing – giving you clear visibility into which campaigns actually drive pipeline:

![ZenABM revenue attribution dashboard tracking ABM ad spend, pipeline and closed revenue by month](https://cdn.zenabm.com/media/ZenABM-abm-revenue-attribution-campaign-dashboard-.png)

![ZenABM All Sets timeline for Amazon Web Services showing campaign engagement by date for attribution](https://cdn.zenabm.com/media/ZenABM-company-engagement-journey-attributon-.png)

### **ZenABM – LinkedIn Audience Job title insights**

ZenABM also offers insights into **Audience engagement (job titles etc.)** and **account journeys:** ZenABM offers a more granular insight into each job title’s engagement – a breakdown by campaigns and campaign groups, video views per job title

![ZenABM job title insights table showing impressions, clicks and cost by job title for LinkedIn ABM](https://cdn.zenabm.com/media/ZenABM-job-title-insights-1-scaled.png)

![ZenABM job title insights for Growth Specialist showing video views, clicks and cost in a performance chart](https://cdn.zenabm.com/media/ZenABM-job-title-insights-details-video-views-scaled.png)

![ZenABM job titles report comparing impressions, clicks and cost by LinkedIn campaign group](https://cdn.zenabm.com/media/Job-titles-by-campaign-groups-ZenABM-scaled.png)

![ZenABM video engagement report by job title, showing the share of viewers reaching each playback milestone](https://cdn.zenabm.com/media/Video-views-by-job-titles-ZenABM.png)

### **ZenABM Company Intents for Personalizing your ABM Campaigns:**

ZenABM captures **company intent signals** from company-level ad engagements:

![ABM account list with company intent signals like Pendo and Analytics next to engagement scores](https://cdn.zenabm.com/media/Company-intent-signals-scaled-e1760187921484.png)

ZenABM’s intent signals work by tagging companies with intents based on their LinkedIn ad engagements.

ZenABM allows you to “define” which of your campaigns indicate which intents. Then, ZenABM monitors **which specific LinkedIn campaigns, creatives, and themes each [target account engages](/blog/measure-linkedin-ad-engagement-target-accounts) with** and labels these accounts with the pre-defined “intent tags” (it will also be done automatically with AI soon!)

![ZenABM Intent Management page listing intent tags with campaign and campaign group counts for LinkedIn ABM](https://cdn.zenabm.com/media/ZenABM-intent-management-scaled.png)

Instead of relying on third-party intent or vague keyword surges, like most ABM tools do, ZenABM uses **first-party LinkedIn ad engagement –** impressions, clicks, and interactions – to understand what each company is actively interested in right now.

The intents are fully customizable and take 1 minute to set up:

![ZenABM screen tagging an analytics intent to LinkedIn campaigns and campaign groups for ABM targeting](https://cdn.zenabm.com/media/ZenABM-intent-tagging.png)

You can easily tag certain campaigns or several campaigns with an intent theme (e.g., “Analytics,” “Adoption,” “Security,” “AI Features”), and ZenABM automatically assigns those intents to companies when they engage with the corresponding ads:

![ZenABM intent from LinkedIn ads](https://cdn.zenabm.com/media/How-Spear-Growth-uses-ZenABM-to-gauge-both-quantitative-and-qualitative-intent-from-LinkedIn-ads.png)

This means if an account repeatedly clicks on analytics-focused ads, ZenABM labels them with an “Analytics intent”, and moves them to the appropriate ABM stage.

These intent signals are then pushed into your CRM as company properties, so BDRs can instantly tailor outreach (“I saw your team is exploring analytics challenges…”) and [marketers can move accounts](/blog/how-do-linkedin-ads-work) into more relevant retargeting or nurture campaigns – all based on **which ad campaigns the target account is actually engaging with.**

![ZenABM campaign metrics showing an intent filter and engagement score for tracking account intent signals](https://cdn.zenabm.com/media/ZenABM-campaign-metrics-intent-.png)

ZenABM Engagement Score (Current vs Total)

ZenABM’s ABM engagement score gives you a simple, at-a-glance way to understand how “warm” each target account is based on its real LinkedIn ad activity.

The score comes in two versions: the **current engagement score**, which reflects *active engagements in the selected time period divided by total impressions in that same timeframe* (your real-time heat indicator), and the **total engagement score,** which uses *all-time engagements divided by all-time impressions* (your long-term intent baseline):

![ZenABM's current vs total engagement score](https://cdn.zenabm.com/media/ZenABMs-current-vs-total-engagement-score-scaled.png)

Instead of juggling scattered metrics, ZenABM blends a company’s impressions, engagements, clicks, and recency of activity into one clear number that updates automatically.

## 
**ZenABM ABM Campaign Stages (Fully Customizable Account Scoring / Funnel Stages)**

As well as the intent and engagement scores, ZenABM gives you the **stages of the funnel each company is in,** as defined by you in the “ABM stages”:

![ZenABM companies table with the ABM Stage column showing each target account's current funnel stage](https://cdn.zenabm.com/media/Account-stage-scaled.png)

ZenABM’s ABM stages are **fully customizable** – you define them yourself, add or remove them, name them whatever makes sense for your business. They are based on a combination of:

- **LinkedIn Ad engagements** – any combination of clicks, impressions, and engagements over any time period (7, 30, 90 days, or custom)
- **CRM deal or lifecycle stages** – tie your funnel stages to actual deal progression
- **Custom CRM properties** – form submissions, website visits, webinar signups, or any other company-level property in your CRM
- **Multi-channel engagement data** – Google Ads, Reddit Ads, and organic engagement signals

This means your ABM stages reflect your actual buying journey, not just ad engagement vanity metrics. A company might need 3 clicks, 5 engagements, and 10 impressions in the last 30 days AND a form submission to move to “Interested” – you decide what matters for your business.

![ZenABM ABM Stages screen mapping each account stage to engagement thresholds and HubSpot stages](https://cdn.zenabm.com/media/ABM-stages.png)

![ZenABM Edit Stage modal showing HubSpot Lifecycle Stage as the stage condition for ABM account stages](https://cdn.zenabm.com/media/ZenABM-ABM-stages.png)

ZenABM spares you the massive amount of time you’d need to spend on revops and very time-consuming and vulnerable workflows in Hubspot to act on raw impression & click data from LinkedIn campaigns:

![HubSpot workflow canvas showing a chain of steps that scores intent from companies engaging with ads](https://cdn.zenabm.com/media/HubSpot-workflow-to-gauge-intent-of-companies-engaging-with-ads.png)

ZenABM gives you both the raw data (company engagements, impressions and clicks – in **7, 30 and 90 days,** as well as **cumulative totals**) as well as the **processed data – account stages in the awareness funnel** and **intent.**

## **ZenABM – ABM Campaign Reporting Dashboards & ROI Analytics**

![ZenABM dashboard showing $387,500 LinkedIn-influenced pipeline and ABM campaign performance metrics](https://cdn.zenabm.com/media/ZenABM-LinkedIn-ABM-Performance-Benchmarks-Report-Dashboard.png)

**ZenABM** was built for **strategic ABM performance tracking –** not just raw [LinkedIn ad analytics](/linkedin-ad-campaign-insights).

In **ZenABM**, analytics are centered [around **ABM campaign**](/blog/why-display-ads-fail-in-abm) objects – meaning you can group multiple LinkedIn campaigns into one ABM initiative and measure **funnel performance**, **account progression**, and **pipeline attribution** per campaign:

The data is processed and stored in-app, giving you **custom time-period comparisons** (e.g., this quarter vs. last) – unlike Campaign Manager. They also give you **deduplicated revenue attribution** (so the same deal isn’t counted twice across multiple campaigns).

ZenABM’s deals dashboard shows you every influenced deal with the full company engagement journey mapped alongside it – so you can see exactly which campaigns were running when a deal was created, which touchpoints happened during the sales cycle, and the path to close:

![ZenABM dashboard table listing the deals attributed to each ABM campaign for measuring campaign ROI](https://cdn.zenabm.com/media/ZenABM-deals-per-ABM-campaign-dashboard-view-scaled.png)

![ZenABM deals dashboard showing target accounts with their deal stages and values in one table](https://cdn.zenabm.com/media/ZenABM-deals-dashboard-scaled.png)

![ZenABM company journey overview for Capgemini Invent with impressions, clicks, engagements and spend](https://cdn.zenabm.com/media/ZenABM-deals-company-journey-overview-.png)

ZenABM’s **AI chatbot** also lets you *query your data conversationally* and uncover insights without manual filtering.

![ZenABM's Zena chatbot answering LinkedIn ads questions like top performing campaigns and account engagement](https://cdn.zenabm.com/assets/Zena-ZenABMs-LinkedIn-ads-chatbot.gif)

ZenABM also shows you the progression of your accounts between account stages – giving you leading metrics into how your campaigns are performing in terms of moving your target accounts “down the funnel”:

![ZenABM analytics dashboard showing ABM campaign spend, influenced pipeline and engaged accounts by stage](https://cdn.zenabm.com/media/ZenABM-full-analytics-dashboard.png)

## 

### **ABM Metrics you can track with ZenABM’s reporting dashboards**

ZenABM’s dashboards go far beyond impressions and clicks: they show **pipeline per $ spent**, **account movement across ABM stages (identified -> aware -> selecting -> won)**, and **ROI by [campaign or market segment](/blog/b2b-abm-strategy-the-ultimate-guide)**.

![ZenABM Revenue Metrics dashboard tracking LinkedIn influenced pipeline and campaign effectiveness by month](https://cdn.zenabm.com/media/ZenABM-metrics-you-can-track-scaled.png)

ZenABM allows you to report on the following [metrics](/blog/abm-results-reporting):

- [**LinkedIn Influenced Pipeline](/blog/linkedin-ad-pipeline-influence-tracking) by Month** – monthly breakdown of pipeline created, closed-won revenue, ad spend, and ROAS.
- **Pipeline Created** – total pipeline generated from [accounts influenced by your LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads).
- **Closed-Won Revenue** – revenue from deals influenced by LinkedIn ads.
- **Pipeline per $ Spent** – efficiency metric that shows how much pipeline you generate per advertising dollar.
- **ROAS (Return on Ad Spend)** – revenue or pipeline return compared to your ad spend.
- **Total Influenced Pipeline** – sum of open, closed-won, and closed-lost [pipeline influenced by your LinkedIn campaigns](/blog/lean-abm-strategy-linkedin).
- **Average ACV per ABM Campaign** – compare deal sizes across different ABM initiatives to understand which campaigns attract the highest-value accounts.
- **Deals Influenced per Campaign (deduplicated)** – see exactly which deals each ABM campaign influenced, without the same deal being counted across multiple campaigns.
- **Campaign Effectiveness Metrics** – including:
    - **Companies Targeted**
    - **Revenue Influenced**
    - **Average ACV**
    - **Pipeline per $**
    - **ROAS**
    - **Ad Spend**
    - **Total Influenced Pipeline**
- **Company-Level Engagement Metrics** – impressions, engagements, and clicks per company (7/30/90 days + all-time).
- **ABM Stage Progression** – number of accounts moving through stages (identified -> aware -> interested -> considering -> selecting).
- **Engagement Scores** – current and total engagement scores showing [level of interest per account](/blog/linkedin-ad-performance-account-level).
- **Intent Signals** – which [product themes or campaign groups each company](/blog/6sense-vs-zenabm) is engaging with.
- **Campaign-Level KPIs** – impressions, clicks, CTR, spend, CPC, CPL, and company-level engagement for each campaign.
- **Account Journeys** – full timeline of touchpoints for every account across all channels and campaigns.
- **Persona / Job Title Insights** – impressions, engagements, and clicks by persona or job title group.
- **Account Ranking and Prioritization** – [top engaged accounts](/blog/best-abm-tactics), high-intent accounts, and accounts ready for outreach.

In short: **ZenABM = full-funnel, multi-channel ABM analytics + AI insights + clean revenue attribution.**

## **ZenABM – AI Features, REST API, and MCP Server**

**ZenABM** allows you to analyze your LinkedIn ad performance data and ABM campaign performance data with AI.

ZenABM integrates three powerful tools for working with your data programmatically:

### **AI Chatbot (Zena)**

ZenABM’s AI chatbot allows you to query your LinkedIn ad and ABM data in natural language – asking questions like *“Which accounts moved from Interested to Selecting this quarter?”* or *“What’s my pipeline per $ spent across campaigns?”* Its AI layer pulls from both raw LinkedIn engagement data from LinkedIn Campaign Manager’s API and ZenABM’s processed insights (intent, account scoring, funnel stages), giving you on-demand, context-aware answers & recommendations.

Zena has also been trained on LinkedIn posts from top LinkedIn ad experts (Tim Davidson, Maximilian Herzeg, Kamil Rextin and others) and webinar transcripts from ABM Bootcamp sessions – so it doesn’t just report numbers, it interprets them with domain expertise.

You can actually [**try Zena out and get LinkedIn ads advice completely for free**](/linkedin-ads-expert-chat), without even setting up a ZenABM account.

![ZenABM's Zena AI chat answering which LinkedIn Ads mistakes to avoid, with expert targeting advice](https://cdn.zenabm.com/media/Chat-with-Zena-Linkedin-Ad-Experts-knowledge-.png)

![ZenABM AI chat listing top LinkedIn campaigns by lowest cost per click, excluding TLAs, with CPC and CTR results](https://cdn.zenabm.com/media/Top-campaigns-by-lowest-cost-per-click-excluding-TLAs.png)

![Zena AI executive summary of ABM and LinkedIn ad performance, November 2025 vs October](https://cdn.zenabm.com/media/Executive-summary-ABM-campaign-performance-by-Zena-AI-by-ZenABM.png)

ZenABM gives you useful starter prompts and then follow up prompts for each query, making it far more interactive and actionable for marketers to understand how their [LinkedIn ad ABM](/blog/linkedin-vs-display-ads-abm) programs are performing. If you’re still copying and pasting your LinkedIn ad performance data – [**try ZenABM with AI chatbot**](https://app.zenabm.com/signup) and chat to your LinkedIn ads for free.

- 

### **REST API**

ZenABM’s [**REST API**](/docs/api) gives you programmatic access to all your LinkedIn ads data and ABM insights. You can pull company engagement data, account scores, intent signals, deal attribution, and campaign performance metrics into any system or workflow you need.

### **MCP Server (for Claude Code and other LLMs)**

ZenABM’s **MCP server** allows you to connect your LinkedIn ads performance and ABM data directly to any LLM that supports the Model Context Protocol – most notably **Claude Code**. This means you can:

- Build bespoke ABM analytics dashboards tailored to your company’s specific needs
- Create custom reporting that combines ZenABM data with other data sources
- Build agents that act on your data automatically (e.g., trigger outreach when accounts reach certain engagement thresholds)
- Generate executive reports and board-ready presentations directly from your campaign data

![ZenABM API documentation page showing endpoint URL, Bearer token authentication and a sample cURL request](https://cdn.zenabm.com/media/ZenABM-API-access-scaled.png)

The API and MCP server turn ZenABM from a dashboard into an open data platform – your LinkedIn ads and ABM data becomes programmable, queryable, and actionable in whatever way makes sense for your specific workflow.

## **ZenABM Pricing**

ZenABM offers very affordable pricing for ABM on LinkedIn – especially compared to enterprise ABM platforms that charge tens of thousands per year.

- **Starter: $59/month** – for small companies starting their ABM journey. Includes company-level engagement data, CRM sync, and multi-channel signals.
- **Pro: $149/month** – full ABM analytics dashboards, account scoring, intent signals, AI chatbot, REST API, and MCP server access.
- **Agency: $499/month** – 3 client seats + $199 for each additional one. Full analytics for each client from one workspace.

Multi-channel engagement signals (Google Ads, Reddit Ads, organic traffic, AI chatbot referrals) are included in all paid plans at no extra cost. ZenABM also offers a 37-day free trial with full functionality and a “reverse trial” – you get access to all features during the trial, then downgrade to a free plan unless you upgrade.

![ZenABM pricing](https://cdn.zenabm.com/media/ZenABMs-pricing.png)

## **ZenABM Customer Success Stories**

ZenABM currently serves 70+ happy customers, including in-house marketing teams, LinkedIn ads agencies, SMBs, and large publicly listed enterprise companies. Here are some of our published case studies:

- [**FlowFuse Case Study**](/blog/flowfuse-zenabm-case-study)
- [**Productive Case Study**](/blog/productive-case-study)
- [**Valueships TLA Case Study**](/blog/winning-linkedin-thought-leader-ads-case-study-valueships)

ZenABM also offers extensive [implementation services](/implementation-services), including LinkedIn ad strategy, ABM strategy programmes, and GTM engineering support. Roughly 50% of our customers opt for the service package, which is a key driver of the strong ROI results they achieve from their ABM campaigns.

## Images

- https://cdn.zenabm.com/media/Company-LinkedIn-ad-engagements-in-ZenABM-1-1-scaled.png
- https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png