# What is HockeyStack: Features, Pricing, Integrations, and More > HockeyStack is a B2B revenue analytics and attribution platform that helps go-to-market teams connect marketing and sales activity to pipeline and revenue, including visibility that starts as early as ad impressions. Author: Emilia Korczynska Published: 2026-02-15 Updated: 2026-02-15 Categories: For ABM Source: https://zenabm.com/blog/what-is-hockeystack --- ![What is HockeyStack: Features, Pricing, Integrations and More cover](https://cdn.zenabm.com/media/What-is-HockeyStack-Features-Pricing-Integrations-and-More-.jpg) HockeyStack is a B2B revenue analytics and attribution platform that helps go-to-market teams connect marketing and sales activity to pipeline and revenue, including visibility that starts as early as ad impressions. This article explains all about what is HockeyStack: - what it is, - who it’s built for, - how it works, - its core features, - pricing, - strengths, and weaknesses. It also clarifies when HockeyStack is the right fit for an ABM motion, versus when it is more platform than you need (third-party benchmarks like Vendr estimate a median annual cost around $28k). Finally, it explains when a more focused, LinkedIn-first option like [ZenABM](/) can work as a replacement or a complementary layer, especially for teams that want account-level LinkedIn engagement and activation without a full-suite analytics rollout. ## What is HockeyStack: Quick Summary If you want the short version first: 1. **What HockeyStack Is**: A B2B revenue data and analytics platform built to unify go-to-market activity (ads, website, CRM, and other systems) into buyer journeys and attribution. It supports single-touch and multi-touch attribution, account-level reporting, and revenue visibility that includes pre-click signals like ad impressions. It is commonly positioned for revenue teams running ABM or complex, multi-touch demand generation. 2. **Who It’s For**: Mid-market and enterprise [B2B SaaS companies](/blog/best-linkedin-ads-agencies) with longer sales cycles, multiple channels, and a need to prove pipeline impact beyond last-click. [ABM and demand generation teams](/blog/best-abm-marketing-tools) (plus RevOps and sales leadership) tend to get the most value. For very small teams or short sales cycles, it can be unnecessary complexity for the budget. 3. **Core Strengths**: HockeyStack’s strength is end-to-end visibility across touchpoints, with account-level journeys, attribution, and reporting that can include LinkedIn ad impression and engagement influence. It also offers account and lead scoring, segmentation, and AI agents (including Odin and Nova) that surface insights and recommended next steps. 4. **Cons**: The platform is broad, which creates a learning curve. Many teams need time, clean data, and clear ownership (often Marketing Ops or RevOps) to fully operationalize reporting, scoring, and workflows. Pricing is also enterprise-leaning and typically quote-driven, with common contracts clustering in the five-figure annual range. 5. **Alternative to Consider**: [**ZenABM**](/linkedin-ad-campaign-insights), for teams that want a LinkedIn-first ABM layer. [ZenABM](/abm-campaign-analytics-dashboards) gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot Zena that gives deep LinkedIn ABM analytics in natural language, and job title analytics starting at $59 per month. ![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png) ## What is HockeyStack? ![Analytics (CMO overview) in HockeyStack](https://cdn.zenabm.com/media/hockeystack-cmo-overview-dashboard.png) HockeyStack is a revenue analytics platform that unifies marketing and sales activity into reporting, attribution, and buyer journeys, with an emphasis on account-level visibility. In practical terms, it centralizes go-to-market data (ads, website, CRM, and other systems) and connects that activity to pipeline and revenue so teams can answer questions like: - Which channels and campaigns are actually influencing opportunities? - Which accounts are showing meaningful intent right now? - Which touchpoints are correlated with closed-won revenue (not just form fills)? HockeyStack is also a LinkedIn Marketing Partner, and it highlights LinkedIn Ads as a first-class source. It can pull [LinkedIn Ads engagement data](/blog/linkedin-abm-pipeline-reporting-tools) (including impressions and engagement) at the account level, then match it with CRM and website activity so influence can be measured beyond clicks. ![LinkedIn ad analytics in HockeyStack](https://cdn.zenabm.com/assets/chrome-capture-2026-1-20-e1768854582535.gif) ![LinkedIn ad campaign analytics and influenced pipeline in HockeyStack](https://cdn.zenabm.com/media/hockeystack-linkedin-campaign-analytics-dashboard.png) The intended outcome is straightforward: [identify which accounts saw or engaged](/faq/see-companies-that-saw-your-linkedin-ads) with your ads, then map that exposure to downstream behavior such as site visits, form fills, opportunity creation, and closed revenue. Under the hood, HockeyStack typically relies on its website tracking snippet plus integrations to build a unified dataset. The tracking script supports cookieless mode by default, with the option to switch to cookie-based tracking if needed. It then combines what happens on your site with events and attributes pulled from connected systems. It also pulls [data from your marketing automation](/blog/6sense-for-abm), CRM, ad platforms, and other tools into one reporting layer, so teams are not forced to reconcile outcomes manually across multiple dashboards. ZenABM, by the way, covers the same LinkedIn-side measurement layer for teams that want a focused solution: - It pulls company-level LinkedIn ad impressions, engagements, clicks, and ad spend for each LinkedIn [ad creative](/blog/how-to-analyze-linkedin-ads-with-claude-code) and campaign group: ZenABM company-level ad performance view - It matches ad-engaged companies with the deals in your CRM to pull their deal value. - With both ad engagement data and deal value for each company, it is able to provide comprehensive plug-and-play closed-loop LinkedIn ad attribution dashboards: ABM campaign metrics dashboard in ZenABM LinkedIn campaign metrics dashboard in ZenABM - In fact, ZenABM’s AI agent called Zena answers all queries related to attribution and analytics in natural language, so you do not have to interpret dashboards manually. Companies by clicks in Oct vs November Zena ZenABM Top performing LinkedIn campaigns by Zena by ZenABM ## HockeyStack Features HockeyStack covers attribution, reporting, account intelligence, and workflow support. Below are the capabilities that most ABM and demand gen teams evaluate first: ### Full-Funnel Attribution & Analytics HockeyStack supports funnel reporting and attribution across marketing and sales touchpoints. It brings activity from multiple systems into a single reporting layer so teams can analyze which channels, campaigns, and assets are associated with engagement, pipeline, and closed revenue. It supports different attribution approaches (including single-touch and multi-touch models), and it can report at both the account level and the person (lead or contact) level. ![People-level tracking in HockeyStack](https://cdn.zenabm.com/media/hockeystack-people-company-level-tracking.png) The reporting view typically presents a timeline, showing touchpoints from the earliest interactions through closed-won, with marketing activity and sales touches logged in sequence. HockeyStack also supports bringing offline activity into analysis, which matters for teams that rely on events, outbound, or non-digital touches. For reporting, it provides pre-built dashboards (including executive templates like a “CMO overview”) and supports custom reporting for teams that want their own breakdowns. ![Analytics (CMO overview) in HockeyStack](https://cdn.zenabm.com/media/hockeystack-cmo-overview-dashboard.png) ![Different reporting and dashboard templates available in HockeyStack](https://cdn.zenabm.com/media/hockeystack-analytics-dashboards.png) Marketers can slice reporting by channel, campaign, content, account segment, and other dimensions, depending on connected data. ### LinkedIn Ads Integration & Account-Level Advertising Visibility ![LinkedIn ad analytics in HockeyStack](https://cdn.zenabm.com/assets/chrome-capture-2026-1-20-e1768854582535.gif) ![LinkedIn ad campaign analytics and influenced pipeline in HockeyStack](https://cdn.zenabm.com/media/hockeystack-linkedin-campaign-analytics-dashboard.png) HockeyStack’s LinkedIn integration is designed to measure influence beyond clicks. It can track account-level ad impressions and engagement, then connect that exposure to later actions such as direct traffic, branded search, and site conversions. This allows conversions to be analyzed as influenced by impressions, not only by last-click activity. It also allows impressions and engagement to be used as reporting filters and segmentation criteria. A related workflow feature is conversion syncing back to LinkedIn. HockeyStack can send conversion events (for example, opportunity stages and closed revenue outcomes) back into [LinkedIn Campaign Manager](/use-cases/linkedin-campaign-management-optimization) so LinkedIn optimization can focus on downstream business outcomes rather than only clicks and form fills. ### Account Intelligence, Scoring, and Intent Signals Because HockeyStack is often used in account-based motions, it includes account intelligence capabilities such as: - Anonymous visitor identification, where website activity can be matched to companies so teams can see which target accounts are researching without filling a form. This is typically done through IP-to-company resolution and partner data. Organic acquisition analytics include website traffic, content performance tracing, etc. in HockeyStack But this is honestly something I don’t endorse because IP-matching tools’ accuracy peaks at a mere 42 percent as per studies like the one from [Syft.](https://blog.syftdata.com/p/how-accurate-are-site) - Intent-based audience building, where teams can create dynamic [lists of accounts](/blog/clay-for-target-account-list-building-abm) using engagement patterns and third-party intent sources (for example, review-site activity or keyword surge data). - Account scoring, where engagement, intent signals, ad interactions, content activity, and CRM context can be combined into a score to flag accounts that appear in-market. Account scoring in HockeyStack **Pro Tip**: HockeyStack provides third-party keyword surge data to surface top-of-funnel leads/accounts that might be curious but aren’t truly ready to buy. This type of intent data usually costs extra and, being third-party, lacks context and precision. ZenABM takes a smarter route. It captures first-party qualitative intent by [tracking how specific companies engage](/blog/track-companies-engaging-with-linkedin-ads) with your LinkedIn ads down to each ad creative. You can tag campaigns by theme (e.g. Feature A vs. Feature B), and [ZenABM](/company-buyers-intent) will group companies showing interest in each message. That means you’ll know not just who is engaging, but what they’re interested in, so your sales and follow-ups are hyper-relevant from the start. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) ![ZenABM intent signals table ranking target accounts by buying intent for signal-based outbound](https://cdn.zenabm.com/media/ZenABM-intents-demo-scaled.png) ### AI Assistants & Automation ![Odin AI by HockeyStack for ABM](https://cdn.zenabm.com/media/hockeystack-odin-ai-assistant-dashboard.png) HockeyStack positions AI agents as a primary interface for analysis and actioning insights, with two named assistants: Odin and Nova. - **Odin (AI Marketing Analyst)** is positioned as a chat-based analyst that answers questions, surfaces insights, and supports on-demand reporting. - **Nova (AI Sales Assistant)** focuses on sales execution, monitoring account activity and recommending which accounts to prioritize and what actions to take next. - ZenABM also provides its AI chatbot called Zena that basically answers all you want from ZenABM in natural language. - You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about who is seeing and clicking your ads, how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing, how accounts are moving through stages, which job titles are engaging, and where the budget is being wasted. [YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr) Beyond AI assistants, HockeyStack supports automation such as alerts when accounts spike in engagement, routing and assignment workflows, and notifications through channels like Slack or email. Integrations with CRMs and ad platforms can support workflows like syncing conversion events, pushing segments for activation, and triggering custom workflows via webhooks so insights are acted on rather than sitting in dashboards. ZenABM, too, [integrates bidirectionally with CRMs such as HubSpot](/blog/linkedin-ads-hubspot-integration-steps) (Salesforce available on higher plans). ZenABM [pushes LinkedIn engagement](/faq/push-linkedin-ad-engagement-to-crm) data directly into your CRM as company properties, keeping sales teams informed: ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync-1.png) ZenABM can also auto-update [account stages to “Interested” when engagement](/blog/abm-engagement-penetration-strategy) passes a set threshold and assign accounts to specific BDRs for follow-up. ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ## HockeyStack Pricing HockeyStack does not publish a simple tier-by-tier pricing table on its main site pages, and most buyers should expect a custom quote. That said, there are a few consistent public signals: - **Published “starting at” reference**: HockeyStack has referenced pricing starting around **$2,200/month** in company materials, while still emphasizing that final pricing depends on requirements and scope. - **Quote-based packages**: Most teams will go through a sales-led process to scope integrations, data volume, modules, and implementation. - **Contract ranges**: Real-world contracts commonly land in the five-figure annual range for mid-market and enterprise buyers. - **Benchmark median**: A widely cited third-party benchmark from [Vendr](https://www.vendr.com/marketplace/hockeystack) lists a median annual price around **$28,400/year**. HockeyStack’s median annual pricing as per Vendr The operational reality is that pricing is only one part of the investment. Teams should account for implementation effort, data QA, and ongoing reporting ownership. Those time costs can be meaningful if the platform is not clearly adopted and maintained. HockeyStack can deliver significant value when it becomes the reporting system of record, but the ROI case usually depends on whether the team will use it to materially improve [marketing efficiency or revenue](/blog/rollworks-vs-zenabm) decisions. In comparison, newer [ABM analytics](/) players (like ZenABM and others) often provide more transparent and lower entry pricing (for example, ZenABM starts at $59/month). ## User Impressions and Reviews HockeyStack is generally reviewed positively across common software review sites, with strong ratings and recurring themes around attribution clarity and reporting consolidation. It is currently listed around 4.6 out of 5 stars on G2, based on dozens of verified reviews. ![Rating and reviews of HockeyStack on G2](https://cdn.zenabm.com/media/hockeystack-g2-reviews-rating.png) Reviews typically include both strong praise and practical caveats. Here is a condensed summary of the patterns: ### Positive Feedback (Pros) Hockeystack’s pros: - Comprehensive insights and a “single source of truth” view - Attribution and reporting depth - LinkedIn and paid channel visibility - Strong support and responsiveness - Odin AI Analyst: Many reviewers highlight the analyst experience as a time saver for reporting and insight discovery. ### Negative Feedback (Cons) HockeyStack’s limitations: - Learning curve and operational complexity during setup - UI and navigation friction for some users - Data density (teams can feel overloaded without a clear reporting strategy) - Price sensitivity, especially for smaller teams ## Who Is HockeyStack For? HockeyStack is primarily built for B2B teams that need revenue visibility across multiple touchpoints and channels, and have the internal capacity to operationalize an analytics platform. Mid-market and enterprise companies, especially tech and SaaS teams with longer, multi-stakeholder sales cycles, tend to see the strongest fit. If you have a dedicated demand gen function and [RevOps ownership for attribution and pipeline reporting](/blog/effective-abm-tools-for-b2b-marketing), HockeyStack is aligned to that setup. On the other end of the spectrum, HockeyStack can be a mismatch for early-stage startups or smaller businesses with modest ACVs, minimal channel complexity, or limited bandwidth for implementation and ongoing reporting stewardship. In those scenarios, a more focused approach, including LinkedIn-first measurement and activation (for example, ZenABM), is often a cleaner fit. ## ZenABM as a LinkedIn-First, First-Party Lean Alternative to HockeyStack for ABM [**ZenABM**](/abm-campaign-analytics-dashboards) is built for teams that run ABM primarily on [LinkedIn](/blog/crm-integrations-linkedin-ad-tracking) and want first-party account engagement, CRM activation, and pipeline visibility without a full multi-channel analytics suite. Let’s look at its core features: ### Account-Level LinkedIn Ad Engagement Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png) ZenABM connects to the official [LinkedIn Ads](/blog/linkedin-ad-data-enrichment-in-crm) API and captures account-level data for all campaigns so you can see which companies see, click, and engage with your ads. Because this is first-party data from LinkedIn’s environment, it is more reliable than IP or cookie-based visitor ID. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study puts IP-based identification at around 42 percent accuracy. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) ZenABM treats [LinkedIn ad engagement](/faq/push-linkedin-ad-engagement-to-crm) itself as first-party intent. When several people in one [company keep engaging](/faq/see-companies-engaging-with-linkedin-ads) with your ads, that is a strong buying signal without rented intent feeds. ### Real-Time Engagement Scoring + Full Touchpoint Timeline ![ZenABM does lead scoring based on both current and all-time engagement levels](https://cdn.zenabm.com/media/zenabm-account-engagement-scoring.png) [ZenABM updates engagement scores](/blog/linkedin-ads-crm-automation) as accounts interact with your ads across campaigns, so you can see who is heating up over short or long windows and let [marketing and sales prioritize accounts](/blog/account-based-marketing-abm-strategy) that show real intent. ZenABM also shows the full touchpoint timeline for each company: ![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png) ![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png) ### ABM Stage Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ZenABM lets you define stages such as Identified, Aware, Engaged, Interested, and Opportunity and automatically places [accounts in the right stage using scores](/blog/abm-engagement-penetration-strategy) and CRM data. You control thresholds, and ZenABM tracks movement over time. ![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png) ![ABM campaign effectiveness and number of companies in each stage in a given time period being shown in ZenABM](https://cdn.zenabm.com/media/abm-campaign-effectivness-and-number-of-compnaies-in-each-stage-in-a-given-time-period-being-shown-in-ZenABM-1.png) This gives you funnel visibility similar to larger suites, but powered by LinkedIn data. ### CRM Integration and Workflows [ZenABM integrates bi-directionally with CRMs like HubSpot](/blog/push-linkedin-ad-impressions-to-crm) and adds Salesforce sync on higher tiers. [LinkedIn engagement data flows](/blog/push-linkedin-ad-engagements-into-hubspot) into the CRM as company-level properties: ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync.png) Once an [account crosses your score](/blog/linkedin-ad-analytics-for-account-scoring) threshold, ZenABM updates the stage to Interested and automatically assigns a BDR. ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Intent Tagging from Ad Engagement ZenABM lets you derive [intent topics from LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads) by [tagging campaigns](/blog/revenue-attribution-from-linkedin-abm) by feature, use case, or offer. [ZenABM then shows which accounts engage](/use-cases/account-scoring) with which themes. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) This is clean, first-party intent from owned interactions. You can push these topics into your CRM, so [sales and marketing](/blog/factors-ai-vs-terminus) can tailor outreach to what each company has actually explored. ![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png) ### Built-in Dashboards and ABM Analytics ZenABM ships with dashboards that connect [LinkedIn ads to account](/blog/account-scoring-from-linkedin-ad-data) engagement, stage movement, and revenue. - You can monitor performance from high-level ABM campaigns down to LinkedIn campaign groups and individual ads: - Because ZenABM stores deal value and [ad spend per company](/faq/see-companies-clicked-on-linkedin-ads) and per campaign, it can calculate ROAS, pipeline per dollar, and other revenue metrics and show pipeline contribution. ### Job-Title Analytics ZenABM shows which job titles engage with your creatives and gives dwell time and [video funnel](/blog/linkedin-ad-funnel-attribution) analytics. ![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg) ### AI Chatbot to Analyze Your LinkedIn and ABM Data [YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr) [ZenABM provides](/blog/6sense-vs-zenabm) its AI chatbot called Zena that basically answers all you want from ZenABM in natural language. You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about: - who is seeing and clicking your ads, - how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing, - how accounts are moving through stages, - which job titles are engaging, - and where the budget is being wasted. Under the hood, Zena combines OpenAI with a library of carefully designed prompts and endpoints to join [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm), spend and CRM deals so it can explain which campaigns drove pipeline, which accounts turned into opportunities, which formats perform best and which companies are high intent but untouched by sales. Instead of exporting spreadsheets and stitching pivot tables, you get plain language insights, ready to drop into strategy reviews, weekly sales standups or executive updates. ### Custom Webhooks ![ZenABM's webhook configuration](https://cdn.zenabm.com/media/zenabm-webhook-configuration-form.png) ZenABM’s custom webhooks let you push events into your stack, for example, Slack alerts, enrichment flows, or other ops [automations](/faq/linkedin-ad-clicks-into-crm-for-abm). ### ABM Campaign Objects for True Multi-Campaign Attribution ![ZenABM ABM Campaigns table listing campaign names, statuses and spend for tracking account-based marketing](https://cdn.zenabm.com/media/list-of-ABM-campaigns-and-other-objects-in-ZenABM.png) Most tools treat each [LinkedIn campaign](/blog/linkedin-ads-benchmarks) separately. ZenABM lets you group several into one ABM campaign object so you can see [performance across regions](/blog/abm-strategy-and-segmentation), personas, or creative clusters. Instead of juggling fragmented [reports in Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads), you see spend, pipeline, account movement, and ROAS for the entire initiative. ### Multi Client Workspace for Agencies For agencies, ZenABM offers a multi-client workspace. You can manage multiple ad accounts and clients in one environment, each with its own [ABM strategy](/blog/abm-strategy-types), dashboards, and reporting, instead of constantly switching [accounts in Campaign Manager](/use-cases/linkedin-campaign-management-optimization). ## [ZenABM Pricing](/pricing) ![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png) [ZenABM pricing](/pricing) details: - Plans start at $59 per month for Starter, $159 for Growth, $399 for Pro (with AI), and $479 for Agency. - Even the agency plan stays under $6,000 per year. - All tiers include core [LinkedIn ABM](/blog/linkedin-ad-impact-in-abm) features. Higher tiers mostly increase limits and add Salesforce sync. - Plans are available monthly or annually, and every plan includes a 37-day free [trial](/blog/demandbase-vs-factors-ai). ## So, What is HockeyStack and Is It The Right Choice for You? HockeyStack is typically a fit when the GTM motion is multi-channel, reporting-heavy, and run with RevOps discipline, and the team has the budget and ownership to implement and maintain a revenue analytics platform. If the goal is to unify touchpoints across ads, website, CRM, and offline activity into a single reporting and attribution layer, HockeyStack is designed for that depth. That same depth comes with trade-offs: higher cost, longer time to value, and ongoing operational effort to keep the system clean and adopted. If the ABM engine is primarily LinkedIn, and the practical requirement is: - account-level visibility into who engaged with which ads, - first-party intent you can trust, - CRM-ready activation for sales, - and clear pipeline and revenue proof without heavy analytics overhead, - then a leaner LinkedIn-first layer like ZenABM is often a better fit. ZenABM focuses on turning LinkedIn engagement into actionable account intelligence. It captures first-party ad engagement directly from LinkedIn, converts it into intent, scores and stages accounts, syncs everything to your CRM, and shows pipeline impact out of the box, starting at $59 per month. [Try ZenABM now for free](https://app.zenabm.com/signup?_gl=1*40jpw0*_gcl_au*MTk1MzAwMDY3LjE3NjA4MjMwMjE.) or [book a demo to know more!](/book-a-demo) ## Images - https://cdn.zenabm.com/media/ZenABM-company-level-ad-performance-view-scaled-e1757919227411-1.png - https://cdn.zenabm.com/media/zenabm-abm-influenced-revenue-pipeline.png - https://cdn.zenabm.com/media/zenabm-abm-campaign-performance-metrics.png - https://cdn.zenabm.com/media/linkedin-campaign-performance-metrics.png - https://cdn.zenabm.com/media/Companies-by-clicks-in-Oct-vs-November-Zena-ZenABM.png - https://cdn.zenabm.com/media/Top-performing-LinkedIn-campaigns-by-Zena-by-ZenABM.png - https://cdn.zenabm.com/media/hockeystack-organic-acquisition-dashboard.png - https://cdn.zenabm.com/media/account-scoring-deal-pipeline-dashboard.png - https://cdn.zenabm.com/media/hockeystack-pricing-median-annual-cost.png - https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png