# How to Track LinkedIn Ad Views by Company

> If you’re running LinkedIn ads and want to monitor which companies viewed them, you’ll need to track ad views at the company level. This is possible through LinkedIn Campaign Manager, but it comes with caveats.

Author: Emilia Korczynska
Published: 2025-05-28
Updated: 2025-11-18
Categories: ABM
Source: https://zenabm.com/blog/track-linkedin-ad-views-by-company

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![How To Track LinkedIn Ad Views By Company cover, with a ZenABM table of impressions by company](https://cdn.zenabm.com/media/How-to-track-linkedIn-ad-views-by-company.png)

If you’re running LinkedIn ads and want to monitor which companies viewed them, you’ll need to track *ad views at the company level.*

This is possible through LinkedIn Campaign Manager, but it comes with caveats.

In this article, I’ll explain how to track LinkedIn ad views by company using Campaign Manager, where it falls short, and how [ZenABM](/) addresses those shortcomings.

## How to Track LinkedIn Ad Views by Company: Short Summary

- LinkedIn Campaign Manager has a “Companies” section that displays views, clicks, and engagement metrics by company.
- However, it aggregates this information at the ad account level—there’s no campaign-specific breakdown.
- This makes it difficult to determine which specific ad or message a company interacted with.
- Since [ABM campaigns](/blog/lean-abm-strategy-linkedin) vary by creative, goal, and timing, campaign-level visibility is essential.
- [ZenABM](/) overcomes this by:
    - Identifying which companies viewed which LinkedIn campaigns and campaign groups
    - Providing per-company metrics like impressions, clicks, and interactions for each campaign
    - Automatically syncing this data into your CRM (like HubSpot) as company-level fields
- It also maps campaign engagement to your sales pipeline and revenue, giving a clear ROI picture.
- With features such as automated lead scoring, rep assignment, intent signals, and ABM stage tracking, [ZenABM](/) delivers full transparency.
- In short: if you’re serious about LinkedIn ABM performance, [ZenABM](/) provides far more depth than native tools alone.

Using LinkedIn Campaign Manager to Track Ad Views by Company

As of 2024, LinkedIn Campaign Manager includes a “Companies” tab (previously called the Company Engagement Report), which gives a company-level overview of ad metrics.

This feature provides key stats per company, including the number of ad impressions, clicks, engagements, and lead conversions:

![LinkedIn Campaign Manager companies table showing impressions, clicks and engagements per account](https://cdn.zenabm.com/media/linkedin-campaign-manager-companies-table.png)

Here’s how to access and use this tab:

- Open your ad account in Campaign Manager.
- From the left menu, go to *Plan*, then click on *Companies*. (Make sure your LinkedIn Company Page is connected to the ad account—it’s required to enable this feature.)
- Choose a reporting period at the top of the page (LinkedIn supports 7, 30, 60, or 90-day ranges).

You’ll then see a list of companies that were exposed to your ads within that window.

Focus on the *Paid Impressions* column to see how many times your ads were viewed by users at each company.

The default view shows top companies, but you can search for specific accounts or apply filters to narrow the list.

## Why LinkedIn’s Companies Tab Falls Short for ABM

While Campaign Manager’s Companies tab reveals which companies saw your ads, it only offers aggregate metrics—no detail at the campaign or ad group level.

So, even if Company X viewed or clicked an ad, you won’t know which campaign it came from.

That’s a major blocker for ABM teams running multiple overlapping campaigns, each with its own ad sets.

Here’s an example campaign structure used by [Userpilot](https://userpilot.com/):

![ABM campaign structure diagram showing accounts moving from awareness ads to engaged-stage campaigns](https://cdn.zenabm.com/media/NEW-ABM-Campaign-Structure-.webp)

Each campaign and group varies based on:

- Ad creative and formats
- Parameters like budget, cadence, or owning team
- Targeted buyer intent or product messaging

So, without campaign-level ad view tracking, it’s hard to:

- Understand which messaging resonated most with specific companies
- Correlate LinkedIn campaigns with actual revenue impact

Say you run different campaigns for Product A and Product B. If Acme Corp views both, LinkedIn will show impressions, but not tell you which product they were interested in.

That ambiguity weakens attribution and decision-making.

The fix?

A tool that offers *campaign-specific company-level impression tracking*.

## Track LinkedIn Ad Views by Campaign and Company with ZenABM

![ZenABM dashboard showing ABM influenced pipeline and top engaged companies from LinkedIn Ads campaigns](https://cdn.zenabm.com/assets/Zen-ABM-Hero-header-GIF-1-1.gif)

ZenABM is built for LinkedIn ABM and provides precision visibility via:

### Detailed Campaign Tracking by Company

![Engagement scoring that combines current and all-time signals per campaign](https://cdn.zenabm.com/media/zenabm-engagement-scoring-dashboard.png)

ZenABM tracks:

- Which companies viewed your ads
- Engagements (likes, comments, shares)
- Clicks per ad

All metrics are linked back to their respective campaign and group.

This is powered by LinkedIn’s official API—no sketchy workarounds or data hacks.

And that’s just the beginning:

### Code-Free CRM Sync in Both Directions

ZenABM offers native, bi-directional CRM integrations—no developers required.

#### Connects LinkedIn Engagements to Real Pipeline Impact

ZenABM maps campaign-level engagement data to your CRM’s deal records:

![ZenABM matches deals in your HubSpot CRM to the companies that engage with you Linkedin ads. This helps you see the influence of your ad campaigns on your sales pipeline and measure ROI.](https://cdn.zenabm.com/media/zenabm-linkedin-ads-pipeline-influence.png)

Now you can say things like:

- “This campaign contributed $75k to the pipeline.”
- “This ad group touched 22 won deals.”
- “Our LinkedIn ROI this quarter was 5.2x.”

#### Sends Metrics to HubSpot as Company-Level Fields

ZenABM [pushes key metrics](/?utm_source=website&utm_medium=blog&utm_campaign=10-ad-attribution-tools) into your CRM as structured company properties:

![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync-1.png)

### Scoring, Rep Routing, and Intent Detection

ZenABM generates real-time “Engagement Scores” for companies based on activity across all your campaigns:

![Engagement scoring that combines current and all-time signals per campaign](https://cdn.zenabm.com/media/zenabm-engagement-scoring-dashboard.png)

Accounts are then auto-assigned to BDRs in your CRM:

![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png)

You can also tag campaigns by intent themes, and ZenABM groups companies by behavioral patterns:

![ZenABM Intent data](https://cdn.zenabm.com/media/Intent-data-scaled.png)

These signals sync to HubSpot, too:

![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png)

Your team gets alerted on which companies are ready for outreach.

### Plug-and-Play ABM Dashboards

No need for complex reporting—ZenABM offers built-in dashboards for tracking ROI, revenue, and ROAS:

![ZenABM dashboard showing ABM influenced pipeline and campaign effectiveness rates for targeted companies](https://cdn.zenabm.com/media/dashboard-dark-e1742593431184.png)

### Out-of-the-Box Campaign Hierarchies

ZenABM supports native structures like campaigns, groups, and ads, keeping everything mapped and organized.

### Automated ABM Stage Monitoring

Monitor every company’s ABM progress based on real-time interaction data with rules of your own:

![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png)

![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png)

## ZenABM Pricing

![ZenABM Pricing](https://cdn.zenabm.com/media/zenabm-pricing-plans-comparison-3.png)

ZenABM offers tailored plans for different ABM needs:

- **Starter – $59/month**: For newer teams. One campaign, default scoring, basic intent, HubSpot sync.
- **Growth – $75/month**: Adds custom scoring, up to 3 dashboards, BDR assignment, and more (reports coming soon).
- **Pro – $119/month**: Full access—unlimited campaigns, advanced dashboards, and upcoming AI-driven features.

All plans include a free trial. [Check pricing](/pricing) or [book a demo](/book-a-demo) to explore further.

## Final Thoughts

To accurately track which companies viewed your LinkedIn ads—and tie that back to specific campaigns—Campaign Manager alone doesn’t cut it.

ZenABM provides campaign-level precision, CRM syncing, and revenue insight.

[Try ZenABM](/) or [start a free trial](https://app.zenabm.com/signup) today.