# Satlo vs. Terminus: Which is Better for ABM? > In this guide, I have compared Satlo vs. Terminus on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. Author: Emilia Korczynska Published: 2025-12-31 Updated: 2025-12-31 Categories: Tools Source: https://zenabm.com/blog/satlo-vs-terminus --- ![Satlo vs. Terminus: Which is Better for ABM? blog cover, comparing two ABM platforms with the ZenABM logo](https://cdn.zenabm.com/media/Satlo-vs.-Terminus-Which-is-Better-for-ABM.jpg) In this guide, I have compared Satlo vs. Terminus on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how [ZenABM](/use-cases/abm-campaign-management-performance-tracking) can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. ## Satlo vs. Terminus: Quick Summary In case you want a quick comparison: | Category | Satlo | Terminus | | Platform Type | [LinkedIn Ads analytics](/linkedin-ad-campaign-insights) and buyer intent platform | Enterprise [ABM orchestration](/blog/creative-abm-tactics) platform | | Primary Focus | Company-level LinkedIn engagement and intent | Multi-channel ABM execution and measurement | | Main Strength | Simple LinkedIn-first insights at SMB pricing | End-to-end ABM at enterprise scale | | Ad Channels | LinkedIn only | Display, LinkedIn, CTV, audio | | Intent Signals | Engagement-based scoring | Third-party intent plus engagement | | Account-Level Analytics | Strong for LinkedIn | Strong across channels | | CRM Integration | HubSpot, Apollo | Salesforce, HubSpot, MAPs | | Operational Complexity | Low | High | | Best For | LinkedIn-first SMB and mid-market teams | Large ABM teams with complex motions | | Pricing | €58–€99 per month, enterprise custom | Custom enterprise pricing (median: $27k+ per year) | **A third option**: [ZenABM](/abm-campaign-analytics-dashboards) gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot Zena that gives deep LinkedIn ABM analytics in natural language, and job title analytics starting at $59 per month. ## Satlo Overview: Key Features, Pricing, and Reviews Satlo positions itself as a LinkedIn Ads [analytics and buyer intent platform](/blog/account-penetration-strategy-guide). Here is how it works, what it costs and what users say. ### Key Features of Satlo Satlo markets itself as an ABM platform that bridges ad performance and sales activation. It aims to fill [LinkedIn’s reporting gaps and help B2B marketers](/blog/linkedin-ad-analytics-b2b-marketing) detect buyer intent and pass qualified opportunities to sales. #### Company-Level LinkedIn Ad Engagement Tracking ![Company-level LinkedIn ad engagement data for each campaign for a selected time period in Satlo](https://cdn.zenabm.com/media/satlo-linkedin-ad-analytics-dashboard.png) Satlo provides company-level LinkedIn engagement data (impressions, clicks and so on), which [LinkedIn Campaign Manager](/linkedin-ad-campaign-insights) does not expose directly. ZenABM offers similar company-level views: ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) #### CRM and MAP Integration Satlo integrates with tools like HubSpot and Apollo to push company lists into sales workflows. It identifies which companies [engaged with your ads](/blog/measure-linkedin-ad-engagement-target-accounts) and writes those accounts into your CRM. **Pro Tip**: [ZenABM also focuses on CRM](/crm-sync) sync (HubSpot and Salesforce) but goes deeper: - It pulls deal values of ad-engaged [companies for revenue attribution](/blog/demandbase-vs-zenabm) and shows this in dedicated dashboards. - It pushes [LinkedIn engagement metrics](/faq/push-linkedin-ad-engagement-to-crm) as company properties. - It assigns hot accounts to BDRs directly in your CRM for timely outreach. #### Analytics and Reporting ![Analytics in Satlo](https://cdn.zenabm.com/media/satlio-analytics-dashboard.png) Satlo gives dashboards and exports that let marketers slice [LinkedIn performance](/blog/linkedin-ad-performance-account-level) by account. Highlights include: - **Unlimited historical data and exports** for CSV or PDF. - **Workspace overview** for monitoring all [LinkedIn campaigns](/blog/automate-linkedin-ad-reporting) across workspaces. - **Company-level engagement views** showing impressions, clicks, video views and form fills over time. - **Intent scores and qualitative** [insights that convert engagement](/blog/account-scoring-from-linkedin-ad-data) into a simple score. - **AI companion** to query the data and get basic recommendations. ZenABM provides a more sophisticated unified [dashboard for revenue metrics and campaign](/blog/linkedin-ad-reporting-tools-for-abm) performance data: ![ZenABM campaign analytics dashboard with ABM influenced pipeline and companies moving through account stages](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png) #### AI Companion Satlo’s AI companion runs across all companies reached by your LinkedIn ads, surfaces sales actions, and [provides intent signals](/blog/best-intent-based-abm-tools) for key accounts. It works [across your ad accounts and unlimited data](/blog/best-intent-based-abm-tools) history and is available from the Pro tier onward. The aim is to highlight accounts that shifted from passive exposure to active interest based on campaign interactions and [company engagement](/faq/see-companies-clicked-on-linkedin-ads), not just single clicks. ZenABM also provides an AI agent (Zena) that provides deep LinkedIn ABM analytics in natural language: ![Zena AI executive summary of ABM and LinkedIn ad performance, November 2025 vs October](https://cdn.zenabm.com/media/Executive-summary-ABM-campaign-performance-by-Zena-AI-by-ZenABM.png) ![ZenABM's Zena assistant ranking top LinkedIn Ads campaigns by clicks, with the Contact ABM campaign leading](https://cdn.zenabm.com/media/Top-performing-LinkedIn-campaigns-by-Zena-by-ZenABM.png) ### Satlo Pricing: How Much Does It Cost? Satlo has three main plans, structured around the number of [LinkedIn ad](/blog/how-to-analyze-linkedin-ads-with-claude-code) accounts and the depth of insight. All plans include unlimited historical [LinkedIn Ads](/blog/linkedin-ad-performance-tracking-for-enterprise-sales) data and the ability to export audiences and performance to Excel. ![Satlo pricing](https://cdn.zenabm.com/media/satlo-pricing-plans-comparison.png) #### Starter — €58/month (billed yearly at €690) For individuals or small teams that want faster LinkedIn analysis without complexity. Includes: - 1 LinkedIn ad account - Unlimited historical data - Basic LinkedIn integration - Export to Excel - Audience export #### Pro — €99/month (billed yearly at €1,190) For growing teams that need broader coverage and deeper buyer insights. Includes: - 2 LinkedIn ad accounts - Unlimited historical data - Basic LinkedIn integration - Export to Excel - Audience export #### Enterprise — Custom Pricing For larger organizations [managing multiple accounts or needing custom integrations](/blog/best-abm-tools-linkedin-advertising) and support. Includes: - Custom number of LinkedIn ad accounts - All Pro features - Dedicated support and onboarding - Volume discounts - Custom integrations Satlo also offers a 14-day free trial and uses Stripe for billing. ZenABM’s pricing is similar to Satlo and starts at just $59/mo. ## Terminus Overview: Key Features, Pricing, and Reviews Terminus is widely described as an end-to-end [ABM](/blog/demandbase-vs-terminus) platform. It is popular with [B2B marketers who want a unified ABM](/blog/terminus-for-abm) “Engagement Hub” that spans ads, web activity and sales touchpoints. Here are the key pieces. ### Multi-Channel Ad Support ![Multi-channel ad support in Terminus](https://cdn.zenabm.com/media/terminus-create-campaign-types.png) Terminus lets you plan and manage ads across multiple channels [inside one platform](/blog/6sense-vs-common-room). This includes traditional [display ads](/blog/why-linkedin-first-abm) via an account-based DSP, retargeting, LinkedIn Ads and newer formats like connected TV and audio. By centralizing media, [Terminus helps you hit target accounts](/blog/terminus-for-abm) across web, social and other inventory from one place, while automatically balancing impressions so a few accounts do not eat all the budget. For teams that need centralized multi-channel orchestration, Terminus can simplify how you [run ABM campaigns](/blog/ai-for-abm-linkedin). ![Ad campaign budgeting in Terminus](https://cdn.zenabm.com/media/terminus-budget-duration-settings.png) ### Account & Persona Targeting ![persona-based targeting in Terminus](https://cdn.zenabm.com/media/terminus-persona-based-audience-targeting.png) You can upload or sync [target account lists](/free-tools/abm-budget-calculator) from your CRM and refine audiences by persona attributes such as department, seniority or function. ZenABM also helps you [track the personas/job titles of your LinkedIn](/blog/track-linkedin-ad-conversions) ad viewers: ![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg) ### Account-Level Engagement Tracking ![Terminus Account Hub for ABM advertising](https://cdn.zenabm.com/media/Terminus-Account-Hub-4.png) The platform [tracks](/blog/linkedin-abm-tools-account-tracking) impressions as well as clicks at the account level. In ABM, simply [knowing that a target account](/blog/rollworks-for-abm) repeatedly saw your ads is useful. Account Hub surfaces impressions, clicks, site visits and other engagement per account so you can see how your programs land and support account-based attribution. ZenABM also gives company-level [engagement data for each LinkedIn](/blog/linkedin-abm-pipeline-reporting-tools) ad campaign and campaign group. ![ZenABM company-level table showing accounts by buying stage, campaign, impressions, engagement and clicks](https://cdn.zenabm.com/media/ZenABM-company-level-ad-performance-view-scaled-e1757919227411-1.png) You get: - ad spend - impressions - clicks - engagements - engagement score - ABM stage - deal value (pulled from your CRM) ### Website Visitor Identification Terminus includes Visitor ID to de-anonymise website traffic. It uses reverse IP lookup, cookies and CRM matching to figure out which companies (and sometimes which known contacts) are on your site. If an anonymous visitor later fills a form, Terminus can connect that history back to the account. It also [maps CRM leads](/blog/track-linkedin-ad-contacts-in-crm) to sessions by email domain, so you know, for example, when a director from Acme Corp visited the pricing page. ### Intent Data ![Terminus for ABM Featured Image](https://cdn.zenabm.com/media/terminus-abm-accounts-hub-dashboard.png) Terminus [integrates intent data](/blog/best-intent-based-abm-tools) from providers such as Bombora to highlight in-market accounts so you can prioritize spend on companies that show strong research behavior. ### ABM Analytics and Attribution ![Terminus account journey chart showing Autodesk sales, marketing and page view activity over 90 days](https://cdn.zenabm.com/media/Terminus-Account-Journey.webp) Measurement Studio in Terminus (supported by the BrightFunnel acquisition) handles multi touch [attribution at the account level](/blog/linkedin-ad-performance-account-level). It lets marketers see how ads, emails, website sessions, events and other touches [influence pipeline and revenue](/blog/effective-abm-tools-for-b2b-marketing) using first touch, last touch and custom models. All of this rolls into an account journey view so you can [see](/faq/see-companies-that-saw-your-linkedin-ads) how an opportunity moved from early engagement to closed won. Terminus also provides ready-made ABM dashboards that show revenue, opportunities, pipeline influence, [top engaged accounts](/blog/rollworks-for-abm) and similar metrics, plus topic-based views for discovering new opportunities. ![Terminus Custom Dashboard showing marketing impact on revenue](https://cdn.zenabm.com/assets/Terminu-Custom-Dashbaord-showing-marketing-impact-on-revenue-e1745554830319.gif) ![ZenABM ABM Programs dashboard showing revenue generated, pipeline by segment and win rate by company size](https://cdn.zenabm.com/media/ABM-Programs-Dashboard-1.webp) ### Integrations Terminus plugs into a wide range of B2B tools. There are built-in connectors for major CRMs (Salesforce, HubSpot, Microsoft Dynamics), marketing [automation platforms](/blog/abm-campaign-template) (Marketo, Pardot, HubSpot Marketing Hub, Eloqua), ad channels (LinkedIn Ads, Google Ads), sales tools (Outreach, Salesloft and others), analytics (Google Analytics, Adobe Analytics, PathFactory), data providers (Bombora, G2 intent, Clearbit or DemandScience) and more. You can dig through the full list in the [Terminus docs](https://terminus.com/integrations/). ZenABM provides built-in [integrations with CRMs like HubSpot](/blog/how-to-set-up-linkedin-campaign-manager-hubspot-integration-and-why-theres-a-smarter-way) and Salesforce. - It pushes the company-level LinkedIn ad engagement data as company properties into your CRM. LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM - It matches ad-engaged companies with the deals in your CRM and pulls their deal value for ROI attribution. LinkedIn ads ABM influenced pipeline and revenue attribution bar chart in ZenABM ### Terminus Pricing [Terminus pricing](/blog/terminus-pricing) is premium and custom-quoted. There is no public price card; you have to speak with sales. Most research suggests deals land in the mid five figures per year and can climb into six figures for large enterprises. [Vendr](https://www.vendr.com/marketplace/terminus) puts the median Terminus price at about $23,000 per year, with some large customers paying $100K to $250K or more annually. ![Median cost of Terminus is about $23K](https://cdn.zenabm.com/media/terminus-pricing-median-cost-range.png) [CMO.com](https://thecmo.com/tools/terminus-pricing/) suggests starting costs around $57,500 per year, with contracts up to $266,000, and G2 reviews point to a broad range between $18,000 and $87,000. Overall, pricing is not friendly to very small teams with tight budgets. ![G2 reviews suggest a broad range of Terminus pricing which is about $18,000 to $87,000.](https://cdn.zenabm.com/media/terminus-pricing-cost-estimate.png) ZenABM, on the contrary, starts at just $59/mo. ### Terminus Reviews On sites like [Trustradius](https://www.trustradius.com/products/terminus-abm-platform/reviews/all?), [Infotech.com](https://www.infotech.com/software-reviews/products/terminus-platform?) and [Software Finder](https://softwarefinder.com/sales-tools/terminus-software?), users praise Terminus for a solid UX and broad ABM coverage. Common complaints include cost, limits on accounts per campaign, some reporting gaps and occasional [integration friction with HubSpot](/blog/linkedin-ads-hubspot-integration-steps). ## Satlo vs. Terminus: Key Differences Satlo vs. Terminus differences are summarized here (along with ZenABM for perspective). | Dimension | Satlo | Terminus | ZenABM | | Core Role | LinkedIn Ads analytics and intent tool | ABM orchestration platform | LinkedIn-first ABM analytics and workflows | | Primary Data Source | LinkedIn Ads API | Engagement plus third-party intent | [LinkedIn Ads API plus CRM data](/blog/linkedin-ad-crm-integration-why-and-how-to-build-it) | | Intent Philosophy | Engagement-derived intent score | Predictive keyword and behavior intent | Observed company-level ad engagement | | Third-Party Intent Dependency | None | High | None | | LinkedIn Depth | Analytics only | One channel among many | Native and exclusive focus | | Ad Execution | No | Yes, multi-channel | No | | Account-Level Visibility | [Company impressions and clicks](/faq/see-companies-clicked-on-linkedin-ads) | Account hubs across channels | Granular company, campaign and ad views | | Persona or Job Title Insights | Limited | Limited | Yes, with engagement depth | | [ABM Stage Tracking](/faq/abm-conversion-rates-linkedin-ads) | No | Yes | Fully configurable | | Engagement Scoring | Basic intent score | Predictive scoring | Real-time engagement scoring | | Revenue Attribution | Limited, CRM-dependent | Multi-touch attribution | Pipeline, revenue and ROAS per company | | CRM Sync Depth | One-way activation | Deep but complex | Bi-directional and operational | | Sales Enablement | Account lists | Dashboards and insights | Automatic BDR routing | | AI Capabilities | Basic AI companion | Predictive modeling | Natural language analytics via Zena | | Time to Value | Fast | Slow | Fast | | Operational Overhead | Low | High | Low | | Typical Annual Cost | €700–€1,200+ | $20K–$250K+ | $59–$6K | | Best Fit | LinkedIn-first SMB teams | Enterprise ABM programs | LinkedIn-first ABM teams | ## ZenABM as a LinkedIn-First, First-Party Lean Alternative to Satlo and Terminus for ABM After we have discussed Satlo vs. Terminus for ABM, let’s visit the third option: ZenABM. [**ZenABM**](/abm-campaign-analytics-dashboards) is built for teams that rely on [LinkedIn as the primary ABM channel](/blog/crm-integrations-linkedin-ad-tracking) and want first-party accuracy, automation, and revenue visibility without the price or complexity of multi-channel suites. Let’s look at its core features: ### Account-Level LinkedIn Ad Engagement Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png) ZenABM connects to the official [LinkedIn Ads](/blog/linkedin-ad-data-enrichment-in-crm) API and captures account-level data for all campaigns so you can see which companies see, click, and engage with your ads. Because this is first-party data from LinkedIn’s environment, it is more reliable than IP or cookie-based visitor ID. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study puts IP-based identification at around 42 percent accuracy. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) ZenABM treats [LinkedIn ad engagement](/faq/push-linkedin-ad-engagement-to-crm) itself as first-party intent. When several people in one [company keep engaging](/faq/see-companies-engaging-with-linkedin-ads) with your ads, that is a strong buying signal without rented intent feeds. ### Real-Time Engagement Scoring + Full Touchpoint Timeline ![ZenABM does lead scoring based on both current and all-time engagement levels](https://cdn.zenabm.com/media/zenabm-account-engagement-scoring.png) [ZenABM updates engagement scores](/blog/linkedin-ads-crm-automation) as accounts interact with your ads across campaigns, so you can see who is heating up over short or long windows and let [marketing and sales prioritize accounts](/blog/account-based-marketing-abm-strategy) that show real intent. ZenABM also shows the full touchpoint timeline for each company: ![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png) ![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png) ### ABM Stage Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ZenABM lets you define stages such as Identified, Aware, Engaged, Interested, and Opportunity and automatically places [accounts in the right stage using scores](/blog/abm-engagement-penetration-strategy) and CRM data. You control thresholds, and ZenABM tracks movement over time. ![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png) ![ABM campaign effectiveness and number of companies in each stage in a given time period being shown in ZenABM](https://cdn.zenabm.com/media/abm-campaign-effectivness-and-number-of-compnaies-in-each-stage-in-a-given-time-period-being-shown-in-ZenABM-1.png) This gives you funnel visibility similar to larger suites, but powered by LinkedIn data. ### CRM Integration and Workflows [ZenABM integrates bi-directionally with CRMs like HubSpot](/blog/push-linkedin-ad-impressions-to-crm) and adds Salesforce sync on higher tiers. [LinkedIn engagement data flows](/blog/push-linkedin-ad-engagements-into-hubspot) into the CRM as company-level properties: ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync.png) Once an [account crosses your score](/blog/linkedin-ad-analytics-for-account-scoring) threshold, ZenABM updates the stage to Interested and automatically assigns a BDR. ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Intent Tagging from Ad Engagement ZenABM lets you derive [intent topics from LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads) by [tagging campaigns](/blog/revenue-attribution-from-linkedin-abm) by feature, use case, or offer. [ZenABM then shows which accounts engage](/use-cases/account-scoring) with which themes. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) This is clean, first-party intent from owned interactions. You can push these topics into your CRM, so [sales and marketing](/blog/factors-ai-vs-terminus) can tailor outreach to what each company has actually explored. ![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png) ### Built-in Dashboards and ABM Analytics ZenABM ships with dashboards that connect [LinkedIn ads to account](/blog/account-scoring-from-linkedin-ad-data) engagement, stage movement, and revenue. - You can monitor performance from high-level ABM campaigns down to LinkedIn campaign groups and individual ads: - Because ZenABM stores deal value and [ad spend per company](/faq/see-companies-clicked-on-linkedin-ads) and per campaign, it can calculate ROAS, pipeline per dollar, and other revenue metrics and show pipeline contribution. ### Job-Title Analytics ZenABM shows which job titles engage with your creatives and gives dwell time and [video funnel](/blog/linkedin-ad-funnel-attribution) analytics. ![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg) ### AI Chatbot to Analyze Your LinkedIn and ABM Data [YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr) [ZenABM provides](/blog/6sense-vs-zenabm) its AI chatbot called Zena that basically answers all you want from ZenABM in natural language. You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about: - who is seeing and clicking your ads, - how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing, - how accounts are moving through stages, - which job titles are engaging, - and where the budget is being wasted. Under the hood, Zena combines OpenAI with a library of carefully designed prompts and endpoints to join [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm), spend and CRM deals so it can explain which campaigns drove pipeline, which accounts turned into opportunities, which formats perform best and which companies are high intent but untouched by sales. Instead of exporting spreadsheets and stitching pivot tables, you get plain language insights, ready to drop into strategy reviews, weekly sales standups or executive updates. ### Custom Webhooks ![ZenABM's webhook configuration](https://cdn.zenabm.com/media/zenabm-webhook-configuration-form.png) ZenABM’s custom webhooks let you push events into your stack, for example, Slack alerts, enrichment flows, or other ops [automations](/faq/linkedin-ad-clicks-into-crm-for-abm). ### ABM Campaign Objects for True Multi-Campaign Attribution ![ZenABM ABM Campaigns table listing campaign names, statuses and spend for tracking account-based marketing](https://cdn.zenabm.com/media/list-of-ABM-campaigns-and-other-objects-in-ZenABM.png) Most tools treat each [LinkedIn campaign](/blog/linkedin-ads-benchmarks) separately. ZenABM lets you group several into one ABM campaign object so you can see [performance across regions](/blog/abm-strategy-and-segmentation), personas, or creative clusters. Instead of juggling fragmented [reports in Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads), you see spend, pipeline, account movement, and ROAS for the entire initiative. ### Multi Client Workspace for Agencies For agencies, ZenABM offers a multi-client workspace. You can manage multiple ad accounts and clients in one environment, each with its own [ABM strategy](/blog/abm-strategy-types), dashboards, and reporting, instead of constantly switching [accounts in Campaign Manager](/use-cases/linkedin-campaign-management-optimization). ## [ZenABM Pricing](/pricing) ![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png) [ZenABM pricing](/pricing) details: - Plans start at $59 per month for Starter, $159 for Growth, $399 for Pro (with AI), and $479 for Agency. - Even the agency plan stays under $6,000 per year. - All tiers include core [LinkedIn ABM](/blog/linkedin-ad-impact-in-abm) features. Higher tiers mostly increase limits and add Salesforce sync. - Plans are available monthly or annually, and every plan includes a 37-day free [trial](/blog/demandbase-vs-factors-ai). ## Satlo vs. Terminus or ZenABM: Which Tool is Best for Your ABM Strategy? Choose Satlo if your ABM motion is almost entirely LinkedIn-driven and you want fast, affordable company-level visibility without enterprise friction. It is well-suited for small teams that need clarity, not orchestration. Choose Terminus if you are running a complex, multi-channel ABM program with the budget, ops capacity, and patience required to manage a heavyweight platform. It shines when orchestration matters more than speed. Choose ZenABM if [LinkedIn is your primary ABM](/blog/linkedin-abm-advertising-analytics) channel and you want more than surface-level analytics. ZenABM focuses on: - Company-level LinkedIn ad engagement from the official LinkedIn Ads API - First-party intent derived from real ad engagement - Real-time [engagement scoring and ABM stages](/blog/abm-engagement-penetration-strategy) - Pipeline, [revenue and ROAS tied directly to LinkedIn](/faq/link-linkedin-ad-spend-to-revenue) spend - Bi-directional CRM sync with automatic BDR routing - AI-powered analysis via Zena - Predictable pricing without enterprise lock-in ZenABM sits between Satlo and Terminus. It goes deeper than Satlo by turning [LinkedIn engagement into workflows and revenue visibility](/blog/linkedin-abm-pipeline-reporting-tools), and it stays far leaner than Terminus by avoiding multi-channel sprawl and rented intent data. [Try ZenABM now for free](https://app.zenabm.com/signup?_gl=1*40jpw0*_gcl_au*MTk1MzAwMDY3LjE3NjA4MjMwMjE.) or [book a demo to know more!](/book-a-demo) ## Images - https://cdn.zenabm.com/media/zenabm-abm-influenced-revenue-pipeline.png - https://cdn.zenabm.com/media/zenabm-abm-campaign-performance-metrics.png - https://cdn.zenabm.com/media/linkedin-campaign-performance-metrics.png - https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png