# Satlo vs. HockeyStack: Which is Better for ABM?

> In this guide, I have compared Satlo vs. HockeyStack on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features.

Author: Emilia Korczynska
Published: 2026-01-22
Updated: 2026-01-22
Categories: Tools
Source: https://zenabm.com/blog/satlo-vs-hockeystack

---

![Satlo vs. HockeyStack: Which is Better for ABM? cover, comparing two account-based marketing platforms](https://cdn.zenabm.com/media/Satlo-vs.-HockeyStack-Which-is-Better-for-ABM.jpg)

In this guide, I have compared Satlo vs. HockeyStack on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion.

I have also discussed how [ZenABM](/use-cases/abm-campaign-management-performance-tracking) can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features.

## Satlo vs. HockeyStack: Quick Summary

In case you want a quick Satlo vs. HockeyStack comparison:

| Category | Satlo | HockeyStack |
| Platform Type | LinkedIn ads analytics and intent platform | Revenue analytics and attribution platform |
| Main Focus | Company level LinkedIn engagement | Cross channel attribution |
| Primary Strength | LinkedIn visibility and sales signals | Full funnel analytics depth |
| Intent Data Source | First party LinkedIn data | First party plus third party |
| Advertising Execution | LinkedIn only | Analytics only |
| Website Visitor ID | No | Yes via IP resolution |
| Revenue Attribution | LinkedIn influenced attribution | Multi touch attribution |
| CRM Integration | Operational CRM sync | Analytics focused CRM sync |
| Pricing Transparency | Medium | Low |
| Typical Annual Cost | Low five figures | Mid five figures |

**A third option**: [ZenABM](/abm-campaign-analytics-dashboards) gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot Zena that gives deep LinkedIn ABM analytics in natural language, and job title analytics starting at $59 per month.

## Satlo Overview: Key Features, Pricing, and Reviews

Satlo positions itself as a LinkedIn Ads [analytics and buyer intent platform](/blog/account-penetration-strategy-guide).

Here is how it works, what it costs and what users say.

### Key Features of Satlo

Satlo markets itself as an ABM platform that bridges ad performance and sales activation.

It aims to fill [LinkedIn’s reporting gaps and help B2B marketers](/blog/linkedin-ad-analytics-b2b-marketing) detect buyer intent and pass qualified opportunities to sales.

#### Company-Level LinkedIn Ad Engagement Tracking

![Company-level LinkedIn ad engagement data for each campaign for a selected time period in Satlo](https://cdn.zenabm.com/media/satlo-linkedin-ad-analytics-dashboard.png)

Satlo provides company-level LinkedIn engagement data (impressions, clicks and so on), which [LinkedIn Campaign Manager](/linkedin-ad-campaign-insights) does not expose directly.

ZenABM offers similar company-level views:

![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png)

#### CRM and MAP Integration

Satlo integrates with tools like HubSpot and Apollo to push company lists into sales workflows.

It identifies which companies [engaged with your ads](/blog/measure-linkedin-ad-engagement-target-accounts) and writes those accounts into your CRM.

**Pro Tip**: [ZenABM also focuses on CRM](/crm-sync) sync (HubSpot and Salesforce) but goes deeper:

- It pulls deal values of ad-engaged [companies for revenue attribution](/blog/demandbase-vs-zenabm) and shows this in dedicated dashboards.
- It pushes [LinkedIn engagement metrics](/faq/push-linkedin-ad-engagement-to-crm) as company properties.
- It assigns hot accounts to BDRs directly in your CRM for timely outreach.

#### Analytics and Reporting

![Analytics in Satlo](https://cdn.zenabm.com/media/satlio-analytics-dashboard.png)

Satlo gives dashboards and exports that let marketers slice [LinkedIn performance](/blog/linkedin-ad-performance-account-level) by account. Highlights include:

- **Unlimited historical data and exports** for CSV or PDF.
- **Workspace overview** for monitoring all [LinkedIn campaigns](/blog/automate-linkedin-ad-reporting) across workspaces.
- **Company-level engagement views** showing impressions, clicks, video views and form fills over time.
- **Intent scores and qualitative** [insights that convert engagement](/blog/account-scoring-from-linkedin-ad-data) into a simple score.
- **AI companion** to query the data and get basic recommendations.

ZenABM provides a more sophisticated unified [dashboard for revenue metrics and campaign](/blog/linkedin-ad-reporting-tools-for-abm) performance data:

![ZenABM campaign analytics dashboard with ABM influenced pipeline and companies moving through account stages](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png)

#### AI Companion

Satlo’s AI companion runs across all companies reached by your LinkedIn ads, surfaces sales actions, and [provides intent signals](/blog/best-intent-based-abm-tools) for key accounts.

It works [across your ad accounts and unlimited data](/blog/best-intent-based-abm-tools) history and is available from the Pro tier onward.

The aim is to highlight accounts that shifted from passive exposure to active interest based on campaign interactions and [company engagement](/faq/see-companies-clicked-on-linkedin-ads), not just single clicks.

ZenABM also provides an AI agent (Zena) that provides deep LinkedIn ABM analytics in natural language:

![Zena AI executive summary of ABM and LinkedIn ad performance, November 2025 vs October](https://cdn.zenabm.com/media/Executive-summary-ABM-campaign-performance-by-Zena-AI-by-ZenABM.png)

![ZenABM's Zena assistant ranking top LinkedIn Ads campaigns by clicks, with the Contact ABM campaign leading](https://cdn.zenabm.com/media/Top-performing-LinkedIn-campaigns-by-Zena-by-ZenABM.png)

### Satlo Pricing: How Much Does It Cost?

Satlo has three main plans, structured around the number of [LinkedIn ad](/blog/how-to-analyze-linkedin-ads-with-claude-code) accounts and the depth of insight.

All plans include unlimited historical [LinkedIn Ads](/blog/linkedin-ad-performance-tracking-for-enterprise-sales) data and the ability to export audiences and performance to Excel.

![Satlo pricing](https://cdn.zenabm.com/media/satlo-pricing-plans-comparison.png)

#### Starter — €58/month (billed yearly at €690)

For individuals or small teams that want faster LinkedIn analysis without complexity.

Includes:

- 1 LinkedIn ad account
- Unlimited historical data
- Basic LinkedIn integration
- Export to Excel
- Audience export

#### Pro — €99/month (billed yearly at €1,190)

For growing teams that need broader coverage and deeper buyer insights.

Includes:

- 2 LinkedIn ad accounts
- Unlimited historical data
- Basic LinkedIn integration
- Export to Excel
- Audience export

#### Enterprise — Custom Pricing

For larger organizations [managing multiple accounts or needing custom integrations](/blog/best-abm-tools-linkedin-advertising) and support.

Includes:

- Custom number of LinkedIn ad accounts
- All Pro features
- Dedicated support and onboarding
- Volume discounts
- Custom integrations

Satlo also offers a 14-day free trial and uses Stripe for billing.

ZenABM’s pricing is similar to Satlo and starts at just $59/mo.

## HockeyStack Overview: Key Features, Pricing, and Reviews

HockeyStack is essentially an AI-powered B2B revenue analytics platform designed for account-based marketing.

Let’s look at its core features, pricing and reviews.

### Key Features of HockeyStack

HockeyStack offers a broad set of features across attribution, analytics, and account intelligence.

Here are some of its core [features and capabilities that ABM](/blog/recotap-for-abm) practitioners should know about:

#### Full-Funnel Attribution & Analytics

At its core, HockeyStack provides multi-touch attribution and end-to-end funnel analytics.

It centralizes marketing and sales touchpoints and shows which channels, campaigns, and content influence engagement, pipeline, and revenue.

You can switch between attribution models such as first-touch, last-touch, and weighted multi-touch.

HockeyStack supports both account-level and lead/contact-level attribution in parallel.

![People-level tracking in HockeyStack](https://cdn.zenabm.com/media/hockeystack-people-company-level-tracking.png)

The platform visualizes a complete journey from first impression to closed-won, with all touchpoints logged.

Offline marketing and sales activities can also be incorporated.

HockeyStack includes pre-built dashboards such as a “CMO overview” and supports custom reporting.

![Analytics (CMO overview) in HockeyStack](https://cdn.zenabm.com/media/hockeystack-cmo-overview-dashboard.png)

![Different reporting and dashboard templates available in HockeyStack](https://cdn.zenabm.com/media/hockeystack-analytics-dashboards.png)

Performance can be analyzed by channel, campaign, content, or account segment.

#### LinkedIn Ads Integration & ABM Advertising Insights

![LinkedIn ad analytics in HockeyStack](https://cdn.zenabm.com/assets/chrome-capture-2026-1-20-e1768854582535.gif)

![LinkedIn ad campaign analytics and influenced pipeline in HockeyStack](https://cdn.zenabm.com/media/hockeystack-linkedin-campaign-analytics-dashboard.png)

HockeyStack captures all LinkedIn ad interactions, including impression-level data.

You can track whether an [account that saw your LinkedIn ad](/blog/how-do-linkedin-ads-work) later converted via another channel and attribute that conversion back to the [ad impression](/blog/push-linkedin-ad-impressions-to-crm).

This provides a clearer view of LinkedIn ROI beyond clicks.

LinkedIn engagement can also be used as a reporting filter and metric.

HockeyStack supports offline conversion uploads to [LinkedIn Campaign Manager](/use-cases/linkedin-campaign-management-optimization), sending CRM events like opportunity creation or deal-won back to LinkedIn.

This allows [LinkedIn’s algorithm to optimize campaigns](/blog/9-best-linkedin-ad-attribution-tools) for pipeline and revenue outcomes instead of clicks.

#### Account Insights, Scoring & Intent Data

HockeyStack includes several account intelligence capabilities:

- It can identify anonymous website visitors and match them to companies using IP-to-company resolution and data partners.

Organic acquisition analytics include website traffic, content performance tracing, etc. in HockeyStack
This approach has accuracy limitations. Studies like the one from [Syft](https://blog.syftdata.com/p/how-accurate-are-site) show identification accuracy peaking around 42 percent.

- HockeyStack lets you build ABM audiences using intent signals, combining on-site engagement with third-party sources like G2 or Bombora.
- The platform includes AI-driven account scoring that highlights accounts likely to be in-market, using a mix of intent keywords, content engagement, ad interactions, and CRM data.

Account scoring in HockeyStack

**Pro Tip**: HockeyStack relies on third-party keyword surge data, which often surfaces early-stage curiosity rather than true buying intent and typically comes at an added cost.

ZenABM takes a different approach by capturing first-party qualitative intent through [company-level LinkedIn ad engagement](/blog/track-companies-engaging-with-linkedin-ads). Campaigns can be tagged by theme, allowing [ZenABM](/company-buyers-intent) to group companies by what messaging they respond to. This reveals not just who is engaging, but why.

![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif)

![ZenABM intent signals table ranking target accounts by buying intent for signal-based outbound](https://cdn.zenabm.com/media/ZenABM-intents-demo-scaled.png)

#### AI Assistants & Automation

![Odin AI by HockeyStack for ABM](https://cdn.zenabm.com/media/hockeystack-odin-ai-assistant-dashboard.png)

HockeyStack positions itself as an AI-first revenue analytics platform with two assistants:

- **Odin** acts as an AI marketing analyst, answering questions and generating reports with charts.
- **Nova** focuses on sales execution, flagging priority accounts and suggested next steps.
- ZenABM also offers its AI assistant, Zena, which answers natural-language questions across LinkedIn engagement, account movement, job title activity, and wasted spend.

[YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr)

HockeyStack supports automation such as engagement spike alerts, account routing, and Slack or email notifications.

It integrates with CRMs and ad platforms to sync conversions, push high-intent accounts into [LinkedIn Ads](/faq/identify-high-intent-accounts-linkedin-ads), and trigger workflows via webhooks.

ZenABM [integrates bidirectionally with CRMs](/blog/linkedin-ads-hubspot-integration-steps) and [pushes LinkedIn engagement](/faq/push-linkedin-ad-engagement-to-crm) directly into company records.

![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync-1.png)

### HockeyStack Pricing

HockeyStack pricing isn’t available on its site.

All one can make out is that the company gives out custom-quoted packages.

But there are some clues from third-party sources:

- **Base Platform Fee**: The starting price for HockeyStack’s core platform is about $2,200 per month (roughly $26,400 per year) for the standard offering as per.
- **Add-On Modules**: Certain advanced features might come as add-ons at extra cost. For example, the Account Intelligence (AI-driven recommendations) and possibly additional data integrations or API access are add-ons.
- **No Public Tier for SMB**: Unlike many SaaS products, HockeyStack doesn’t offer a low-cost self-service tier for small companies.
- **Total Cost of Ownership**: Real-world contracts seem to cluster in the mid five-figures annually. A median figure cited by [Vendr](https://www.vendr.com/marketplace/hockeystack) is around $28,000 per year for HockeyStack. Depending on the size of your marketing budget, this could be a significant line item.

HockeyStack’s median annual pricing as per Vendr

The biggest drawback of HockeyStack’s pricing approach is the lack of upfront clarity.

Teams often invest significant time in demos and internal evaluations only to discover the price is out of range, which can be frustrating.

For marketers or RevOps leads making the business case, ensure you factor in not just the software subscription but also the implementation and maintenance effort (which is an indirect “cost” in time/manpower).

HockeyStack’s value can be tremendous if fully utilized, but you’ll want to be confident that the insights gained will materially improve your [marketing efficiency or revenue](/blog/rollworks-vs-zenabm) outcomes to justify the spend.

In comparison, newer [ABM analytics](/) players (like ZenABM and others) have adopted more transparent and lower pricing models (e.g., ZenABM starts at $59/month).

### User Impressions and Reviews

Overall, HockeyStack enjoys strong ratings.

It’s currently around 4.6 out of 5 stars on G2 based on dozens of reviews indicating that customers are generally very satisfied.

![Rating and reviews of HockeyStack on G2](https://cdn.zenabm.com/media/hockeystack-g2-reviews-rating.png)

But digging into the reviews reveals a mix of glowing praise and constructive criticism.

Here’s a summary of user impressions:

#### Positive Feedback (Pros)

Hockeystack’s pros:

- Comprehensive insights and single source of truth
- Attribution and analytics power
- LinkedIn and ad tracking
- Great support and responsive team
- Odin AI Analyst: A number of users have a “wow” reaction to the Odin AI feature. Having an AI that can answer ad-hoc questions or find insights automatically is highlighted as very helpful, especially for smaller teams. One person noted that Odin acted like an extra team member, answering questions and surfacing recommendations that freed up their time.

#### Negative Feedback (Cons)

HockeyStack’s limitations:

- Learning curve & complexity
- UI / UX Issues. A few users call out that the user interface could be more polished or that navigation isn’t always straightforward.
- Data overload.
- Some smaller business users (or just cost-conscious ones) mention the high price as a drawback.

## Satlo vs. HockeyStack: Key Differences

Satlo vs. HockeyStack differences are summarized here (along with ZenABM for perspective).

| Dimension | Satlo | HockeyStack | ZenABM |
| Product Philosophy | LinkedIn clarity | Analytics first | LinkedIn execution and revenue |
| Primary ABM Unit | Accounts | Accounts and contacts | Companies and buying groups |
| Main Question Answered | Who engaged on LinkedIn | What influenced revenue | Which ads create intent and pipeline |
| Intent Signal Source | LinkedIn engagement | Website, ads, third party | First party LinkedIn engagement |
| Intent Signal Quality | Medium to high | Medium | High and contextual |
| Account Scoring | Basic engagement score | AI driven | Transparent score thresholds |
| ABM Stage Tracking | Limited | Partial | Yes and configurable |
| LinkedIn Ad Visibility | Strong | Strong analytics | Company and campaign group level |
| Advertising Channels | LinkedIn only | Analytics only | LinkedIn only |
| Website Visitor Identification | No | IP based | Not required |
| Revenue Attribution | Basic influenced revenue | Multi touch attribution | Deal matched LinkedIn attribution |
| Sales Activation | Prospect lists | Insights and alerts | Automatic BDR routing |
| CRM Sync Depth | Shallow | Analytics focused | Operational and bi directional |
| AI Layer | None | Odin and Nova | Natural language analytics |
| Implementation Effort | Low | Medium to high | Low |
| Time to Value | Days | Weeks | Days |
| Pricing Model | Custom SaaS | Custom contract | Flat SaaS pricing |
| Typical Annual Cost | Ten to twenty thousand | Twenty to forty thousand | Under six thousand |
| Best Fit | LinkedIn focused teams | RevOps analytics teams | LinkedIn first ABM teams |

## ZenABM as a LinkedIn-First, First-Party Lean Alternative to HockeyStack and Satlo for ABM

After we have discussed Satlo vs. HockeyStack for ABM, let’s visit the third option: ZenABM.

[**ZenABM**](/abm-campaign-analytics-dashboards) is built for teams that rely on [LinkedIn as the primary ABM channel](/blog/crm-integrations-linkedin-ad-tracking) and want first-party accuracy, automation, and revenue visibility without the price or complexity of multi-channel suites.

Let’s look at its core features:

### Account-Level LinkedIn Ad Engagement Tracking

![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png)

![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png)

ZenABM connects to the official [LinkedIn Ads](/blog/linkedin-ad-data-enrichment-in-crm) API and captures account-level data for all campaigns so you can see which companies see, click, and engage with your ads.

Because this is first-party data from LinkedIn’s environment, it is more reliable than IP or cookie-based visitor ID.

A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study puts IP-based identification at around 42 percent accuracy.

![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png)

ZenABM treats [LinkedIn ad engagement](/faq/push-linkedin-ad-engagement-to-crm) itself as first-party intent. When several people in one [company keep engaging](/faq/see-companies-engaging-with-linkedin-ads) with your ads, that is a strong buying signal without rented intent feeds.

### Real-Time Engagement Scoring + Full Touchpoint Timeline

![ZenABM does lead scoring based on both current and all-time engagement levels](https://cdn.zenabm.com/media/zenabm-account-engagement-scoring.png)

[ZenABM updates engagement scores](/blog/linkedin-ads-crm-automation) as accounts interact with your ads across campaigns, so you can see who is heating up over short or long windows and let [marketing and sales prioritize accounts](/blog/account-based-marketing-abm-strategy) that show real intent.

ZenABM also shows the full touchpoint timeline for each company:

![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png)

![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png)

### ABM Stage Tracking

![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png)

ZenABM lets you define stages such as Identified, Aware, Engaged, Interested, and Opportunity and automatically places [accounts in the right stage using scores](/blog/abm-engagement-penetration-strategy) and CRM data.

You control thresholds, and ZenABM tracks movement over time.

![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png)

![ABM campaign effectiveness and number of companies in each stage in a given time period being shown in ZenABM](https://cdn.zenabm.com/media/abm-campaign-effectivness-and-number-of-compnaies-in-each-stage-in-a-given-time-period-being-shown-in-ZenABM-1.png)

This gives you funnel visibility similar to larger suites, but powered by LinkedIn data.

### CRM Integration and Workflows

[ZenABM integrates bi-directionally with CRMs like HubSpot](/blog/push-linkedin-ad-impressions-to-crm) and adds Salesforce sync on higher tiers.

[LinkedIn engagement data flows](/blog/push-linkedin-ad-engagements-into-hubspot) into the CRM as company-level properties:

![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync.png)

Once an [account crosses your score](/blog/linkedin-ad-analytics-for-account-scoring) threshold, ZenABM updates the stage to Interested and automatically assigns a BDR.

![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png)

### Intent Tagging from Ad Engagement

ZenABM lets you derive [intent topics from LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads) by [tagging campaigns](/blog/revenue-attribution-from-linkedin-abm) by feature, use case, or offer.

[ZenABM then shows which accounts engage](/use-cases/account-scoring) with which themes.

![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif)

This is clean, first-party intent from owned interactions.

You can push these topics into your CRM, so [sales and marketing](/blog/factors-ai-vs-terminus) can tailor outreach to what each company has actually explored.

![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png)

### Built-in Dashboards and ABM Analytics

ZenABM ships with dashboards that connect [LinkedIn ads to account](/blog/account-scoring-from-linkedin-ad-data) engagement, stage movement, and revenue.

- You can monitor performance from high-level ABM campaigns down to LinkedIn campaign groups and individual ads:
- Because ZenABM stores deal value and [ad spend per company](/faq/see-companies-clicked-on-linkedin-ads) and per campaign, it can calculate ROAS, pipeline per dollar, and other revenue metrics and show pipeline contribution.

### Job-Title Analytics

ZenABM shows which job titles engage with your creatives and gives dwell time and [video funnel](/blog/linkedin-ad-funnel-attribution) analytics.

![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg)

### AI Chatbot to Analyze Your LinkedIn and ABM Data

[YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr)

[ZenABM provides](/blog/6sense-vs-zenabm) its AI chatbot called Zena that basically answers all you want from ZenABM in natural language.

You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about:

- who is seeing and clicking your ads,
- how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing,
- how accounts are moving through stages,
- which job titles are engaging,
- and where the budget is being wasted.

Under the hood, Zena combines OpenAI with a library of carefully designed prompts and endpoints to join [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm), spend and CRM deals so it can explain which campaigns drove pipeline, which accounts turned into opportunities, which formats perform best and which companies are high intent but untouched by sales.

Instead of exporting spreadsheets and stitching pivot tables, you get plain language insights, ready to drop into strategy reviews, weekly sales standups or executive updates.

### Custom Webhooks

![ZenABM's webhook configuration](https://cdn.zenabm.com/media/zenabm-webhook-configuration-form.png)

ZenABM’s custom webhooks let you push events into your stack, for example, Slack alerts, enrichment flows, or other ops [automations](/faq/linkedin-ad-clicks-into-crm-for-abm).

### ABM Campaign Objects for True Multi-Campaign Attribution

![ZenABM ABM Campaigns table listing campaign names, statuses and spend for tracking account-based marketing](https://cdn.zenabm.com/media/list-of-ABM-campaigns-and-other-objects-in-ZenABM.png)

Most tools treat each [LinkedIn campaign](/blog/linkedin-ads-benchmarks) separately. ZenABM lets you group several into one ABM campaign object so you can see [performance across regions](/blog/abm-strategy-and-segmentation), personas, or creative clusters.

Instead of juggling fragmented [reports in Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads), you see spend, pipeline, account movement, and ROAS for the entire initiative.

### Multi Client Workspace for Agencies

For agencies, ZenABM offers a multi-client workspace.

You can manage multiple ad accounts and clients in one environment, each with its own [ABM strategy](/blog/abm-strategy-types), dashboards, and reporting, instead of constantly switching [accounts in Campaign Manager](/use-cases/linkedin-campaign-management-optimization).

## [ZenABM Pricing](/pricing)

![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png)

[ZenABM pricing](/pricing) details:

- Plans start at $59 per month for Starter, $159 for Growth, $399 for Pro (with AI), and $479 for Agency.
- Even the agency plan stays under $6,000 per year.
- All tiers include core [LinkedIn ABM](/blog/linkedin-ad-impact-in-abm) features. Higher tiers mostly increase limits and add Salesforce sync.
- Plans are available monthly or annually, and every plan includes a 37-day free [trial](/blog/demandbase-vs-factors-ai).

## Satlo vs. HockeyStack or ZenABM: Which Tool is Best for Your ABM Strategy?

Choose Satlo if you only care about seeing which companies engaged on LinkedIn and want light intent signals without heavy attribution.

Choose HockeyStack if your real priority is explaining revenue influence across channels and you can afford the complexity and price.

Choose ZenABM if LinkedIn is your core ABM channel and you want first party intent, CRM driven workflows, automated sales routing, and revenue clarity without paying five figures for analytics bloat.

[Try ZenABM now for free](https://app.zenabm.com/signup?_gl=1*40jpw0*_gcl_au*MTk1MzAwMDY3LjE3NjA4MjMwMjE.) or [book a demo to know more!](/book-a-demo)

## Images

- https://cdn.zenabm.com/media/hockeystack-organic-acquisition-dashboard.png
- https://cdn.zenabm.com/media/account-scoring-deal-pipeline-dashboard.png
- https://cdn.zenabm.com/media/hockeystack-pricing-median-annual-cost.png
- https://cdn.zenabm.com/media/zenabm-abm-campaign-performance-metrics.png
- https://cdn.zenabm.com/media/linkedin-campaign-performance-metrics.png
- https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png