# LinkedIn Revenue Attribution Report (RAR) + How to Build Influenced Pipeline Attribution Report That Actually Works

> A lot of revenue from ABM goes unreported when you rely on contact-level LinkedIn ads attribution due to how few of the contacts in your “influenced deals” actually clicked on your ads and filled in the demo booking form without the narrow default 30 day attribution window.

Author: Emilia Korczynska
Published: 2026-03-15
Updated: 2026-03-15
Categories: Attribution & ROI
Source: https://zenabm.com/blog/linkedin-revenue-attribution-report-rar

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![LinkedIn Revenue Attribution Report (RAR) cover with a laptop showing the custom time range setting](https://cdn.zenabm.com/media/LinkedIn-Revenue-Attribution-Report-RAR.png)

A lot of revenue from ABM goes unreported when you rely on contact-level LinkedIn ads attribution due to how few of the contacts in your “influenced deals” actually clicked on your ads and filled in the demo booking form without the narrow default 30 day attribution window. **LinkedIn’s Revenue Attribution Report (RAR)** is the closest native solution to this problem. But knowing how to set it up correctly – and how to extend it with account-level data – is what separates teams that can confidently report LinkedIn ROI from teams that either overclaim or underclaim. In this guide, I will explain why standard attribution models fail for LinkedIn, how the RAR works, and the practical 4-layer framework I use to report [LinkedIn influenced pipeline](/blog/linkedin-ad-funnel-attribution).

## LinkedIn Revenue Attribution Reporting (RAR and other methods) – Quick Summary

- **Most B2B teams underreport [LinkedIn Ads impact](/blog/measure-linkedin-ad-impact-in-abm)** because standard contact-level attribution misses a large portion of influenced revenue (often 60%+).
- **B2B buying cycles are long (\~192 days, 60+ touchpoints)** while [LinkedIn’s default attribution](/blog/linkedin-audience-attributes) windows (30-day click / 7-day view) are too short to capture most deals.
- [**LinkedIn ads](/blog/how-to-analyze-linkedin-ads-with-claude-code) often influence deals without clicks**, by building awareness and familiarity before SDR outreach or direct visits.
- **Last-touch, contact-level form-based attribution is misleading** because it credits only the final interaction and ignores months of earlier ad exposure.
- **Contact-level tracking fails in B2B** because 5-10 stakeholders influence the purchase and the ad clicker is rarely the final buyer.
- **Account-level, impression-based attribution (like the one ZenABM uses in their [Linkedin Ads revenue attribution dashboards](/blog/linkedin-ad-performance-account-level))  can show dramatically higher ROI**, and helps you make more informed budgeting decisions.
- **Account-level measurement is the correct unit for [ABM](/)**, tracking impressions, engagement, and conversions across the entire company.
- **Influence-based attribution (counting accounts with 10+ impressions within 180 days before a deal opened)** is a practical way to estimate [LinkedIn’s](/blog/linkedin-vs-display-ads-abm) contribution to pipeline.
- **A robust attribution system combines multiple signals** including [LinkedIn’s Revenue Attribution Report](/blog/linkedin-ad-attribution-reporting-in-crm), account-level engagement tools, UTM tracking, and self-reported attribution.
- **The goal of attribution is not perfect credit allocation but understanding pipeline influence** and making better budget decisions.

## Why LinkedIn Ads Attribution Fails Before You Even Open the RAR

[LinkedIn attribution](/blog/best-linkedin-ad-attribution-tools) fails for three reasons that do not apply the same way to Google Ads or Meta. Understanding these is essential before you can interpret what the RAR is telling you.

### 1. B2B buying cycles are often longer than the standard attribution windows

The [average B2B SaaS](/blog/linkedin-ads-benchmarks) buying cycle is 192 days with 62+ touchpoints before a deal closes. **LinkedIn’s default attribution window** is **30 days for clicks and 7 days for views.** That means every deal that takes longer than a month to close – which is most [B2B](/blog/types-of-linkedin-ads) deals – gets zero LinkedIn attribution credit, even if your ads influenced the decision for months. As [Maximilian Herczeg](https://www.linkedin.com/posts/maximilianherczeg_linkedinads-startup-entrepreneurship-activity-7168570704660041730-5XzN) (former LinkedIn employee and LinkedIn ads consultant) wrote:

> [*“LinkedIn ads](/blog/linkedin-document-ads-guide-with-examples) require multiple touchpoints across different channels (LinkedIn + sales outreach) to drive conversions, typically taking 3-6 months or longer. Attribution is complex because marketing and sales efforts work together – a conversion may result from both an [ad impression](/blog/push-linkedin-ad-impressions-to-crm) and sales outreach, making single-channel attribution impossible.”*

### 2. Most LinkedIn influence happens without a click

In ABM, the goal of [LinkedIn ads](/blog/linkedin-contact-targeting) is often awareness and familiarity – warming up accounts so that when your SDR sends an email, the name is recognized. That influence has no click attached to it. Last-touch click attribution ignores it entirely. In this company journey screenshot below, you can see [LinkedIn ad clicks](/blog/winning-linkedin-thought-leader-ads-case-study-valueships) that happened before the deal was opened – but your CRM might have missed those entirely, because last-touch attribution only captures the clicks when the prospect fills in a form. They might have clicked 27 times, left your website, and then came to book a demo when your SDR emailed them – which would have been attributed to “direct”.I love this analogy by Otso Karvinen – that attributing only the last-touch conversions to your LinkedIn ads is like saying that the reason you got home today was the door.Tas Bober, founder of [The Scroll Lab](https://www.linkedin.com/in/tasbober), brought this up during the [ABM bootcamp](/abm-bootcamp): *“70% of the B2B customer journey happens outside the sales pipeline. Stop measuring by last-touch [attribution](/blog/best-linkedin-ad-attribution-tools) and conversions alone – this misses 70% of the journey and leads to false budget optimization decisions.*

### 3. Contact-level attribution misses the account

[LinkedIn’s native attribution attributes conversions to contacts](/blog/9-best-linkedin-ad-attribution-tools). But in B2B, buying decisions involve 5-10 people at an account. The contact who clicked your ad is rarely the same person who signed the contract. If you measure [attribution at the contact level](/blog/9-best-linkedin-ad-attribution-tools), you miss the account-level influence that drove the deal.

## Four Attribution Models Compared – and Where Each Breaks for LinkedIn

No single attribution model tells the full story. Here is what each one shows and where it breaks down for LinkedIn specifically.

| Attribution Model | How It Works | What It Shows | Where It Breaks Down |
| **Last touch** | 100% credit to the final touchpoint before conversion | What converted, not what influenced | Ignores all prior LinkedIn impressions; misattributes LinkedIn-warmed accounts that convert via direct or SDR |
| **First touch** | 100% credit to the first recorded touchpoint | What created awareness and entered the pipeline | [LinkedIn ads often not the first tracked](/blog/track-linkedin-ad-conversions) touchpoint (privacy, cross-device); organic search and direct inflate first-touch numbers |
| **Linear / multi-touch** | Equal or weighted credit across all touchpoints | How different channels contribute across the journey | Requires complete journey tracking; most [LinkedIn impressions are never tracked](/blog/track-linkedin-ad-impressions-for-abm) as touchpoints |
| **Influence-based (account-level)** | Credit to [LinkedIn if the account](/blog/linkedin-account-based-marketing-what-is-it-strategy-for-2026) had X+ impressions before a deal opened or closed | Which accounts [LinkedIn ads](/blog/linkedin-vs-display-ads-abm) touched before they entered pipeline | Correlation, not causation; requires account-level data [LinkedIn Campaign Manager](/use-cases/linkedin-campaign-management-optimization) does not natively provide |

The influence-based model at the account level is the most useful for [ABM](/blog/signal-based-outbound). The rule I use: if an account had 50+ impressions before a deal opened, count it as LinkedIn-influenced pipeline. At the 56+ impression threshold, we see a 0.8 percentage point lift and 1.7x improvement in deal open rate compared to accounts below that threshold.

## How LinkedIn’s Native Attribution Works (and Its Limits)

[LinkedIn Campaign Manager uses last-touch attribution](/blog/linkedin-campaign-manager-crm-integration) by default:

- **Click-through attribution window:** 30 days by default (configurable to 1, 7, or 30 days)
- **View-through attribution window:** 7 days by default (configurable to 1 or 7 days)
- **Last touch only:** LinkedIn gives full credit to the last ad interaction before conversion. If someone saw 40 ads over 3 months before clicking a final ad and converting, every prior ad gets zero credit.

The result: [LinkedIn’s native reporting dramatically undercounts its actual](/blog/linkedin-ads-reporting) influence on pipeline. A campaign that looks flat in [Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads) may be driving warm accounts that convert weeks later via a direct traffic visit or SDR email – and LinkedIn gets no credit for either. As [Tim Davidson said](https://www.linkedin.com/posts/tadavidson41_its-338pm-on-a-wednesday-reviewing-late-activity-7404189301460209665-f9qe):

> *“LinkedIn’s native 90-day [attribution](/faq/linkedin-ad-revenue-attribution) window is insufficient for tracking deal influence. I look in LinkedIn Ads, pull up the companies tab – you can see impression and engagement history going back months. Budget holders care about revenue impact stories, not just ad metrics.”*

Hence – you want to use tools that allow you to [track influenced pipeline](/blog/linkedin-ad-pipeline-influence-tracking):

## What Is LinkedIn’s Revenue Attribution Report?

![LinkedIn Help page on the Revenue Attribution Report in Business Manager tying CRM revenue to LinkedIn Ads](https://cdn.zenabm.com/media/Linkedins-revenue-attribution-report-in-business-manager.png)

The LinkedIn Revenue Attribution Report (RAR) is [LinkedIn’s own solution to contact-level attribution](/blog/linkedin-ad-funnel-attribution) limitations. It connects your CRM (HubSpot or Salesforce) to LinkedIn via the Conversions API and shows revenue and pipeline data [attributed to LinkedIn ad](/blog/linkedin-ads-attribution) exposure – including view-through influence on deals that never involved a click. The RAR uses an “any touch” attribution model: it counts a deal as LinkedIn-influenced if any CRM contact associated with that deal engaged with your LinkedIn ads within the lookback window. The default lookback window is 90 days, configurable up to 365 days.

### What the RAR measures

| Metric | Definition |
| **Pipeline Amount** | Total deal value for CRM opportunities where a contact was exposed to your LinkedIn ads within the lookback window |
| **Revenue Won** | Closed-won deal value attributed to LinkedIn ad exposure |
| **ROAS** | [Revenue Won divided by LinkedIn ad spend](/faq/link-linkedin-ad-spend-to-revenue) |
| **Win Rate** | Close rate for [deals with LinkedIn ad](/blog/connect-linkedin-ad-spend-to-closed-deals) exposure vs. without |
| **Deals Influenced** | Count of CRM opportunities where at least one contact had LinkedIn ad exposure |

The key difference from standard [Campaign Manager reporting](/blog/track-companies-engaging-with-linkedin-ads): the RAR counts deals even when there was no click. A contact who saw your LinkedIn ads 30 times over 3 months and then came inbound via direct traffic still counts toward RAR pipeline – click-through reports would give LinkedIn zero credit for that deal.

## How to Set Up LinkedIn’s Revenue Attribution Report

The RAR requires LinkedIn’s Conversions API (CAPI) and a connected CRM. Here is [the full setup process](https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/pdfs/en-us/linkedin-business-manager-revenue-attribution-report-getting-started-guide-v01.pdf):

### Prerequisites

- LinkedIn Campaign Manager account with admin access
- [CRM connected via Conversions API](/blog/best-linkedin-ads-crm-connectors) (HubSpot or Salesforce natively supported)
- CRM [contacts with email addresses that match LinkedIn](/blog/linkedin-contact-targeting) profiles

### Step 1: Connect your CRM to LinkedIn via Conversions API

In Campaign Manager, go to **Analyze – Conversion Tracking – Conversions API**. [LinkedIn offers native integrations with HubSpot](/blog/linkedin-ads-hubspot-integration-steps) and Salesforce that do not require developer work. **For HubSpot:** Go to your HubSpot [account – Marketing – Ads – LinkedIn](/blog/how-do-linkedin-ads-work) Ads account settings – enable the Revenue Attribution Report toggle. This pushes deal stage changes and close values from [HubSpot to LinkedIn](/blog/how-to-set-up-linkedin-campaign-manager-hubspot-integration-and-why-theres-a-smarter-way) automatically. **For Salesforce:** Use the [LinkedIn Marketing Solutions](/blog/how-to-sync-linkedin-ad-data-with-a-crm-a-better-alternative-to-native-integration) app in Salesforce AppExchange, or set up the CAPI connection in Campaign Manager using Salesforce OAuth.

### Step 2: Map your CRM deal fields

[LinkedIn needs](/blog/linkedin-ad-crm-integration-why-and-how-to-build-it) to receive three pieces of data from your CRM for each deal:

- **Contact email:** Used to match [CRM contacts to LinkedIn](/blog/track-linkedin-ad-contacts-in-crm) members
- **Deal value:** The revenue or pipeline amount for the opportunity
- [**Deal stage / close](/blog/connect-linkedin-ad-spend-to-closed-deals) date:** To determine when a deal became pipeline vs. closed-won

The match rate between your [CRM contacts and LinkedIn](/blog/linkedin-ad-to-crm-automation-tools) profiles is the single biggest factor affecting RAR accuracy. B2B [contacts with LinkedIn profiles typically match](/blog/linkedin-matched-audiences) at 60-80%.

### Step 3: Set your lookback window

The default lookback window is 90 days. For enterprise B2B with long sales cycles, extend this to 365 days. A 90-day window misses deals where LinkedIn built awareness early in the buying cycle and the deal was created months later. The [benchmark data](/blog/linkedin-abm-performance-benchmarks-report-2026) supports this – median B2B deal cycles in ABM programs run 120-180+ days.

### Step 4: Access the RAR

Once the CAPI connection is live (allow at least 30 days before drawing conclusions), find the RAR under **Campaign** [Manager – Analyze – Revenue Attribution Report](/blog/tools-for-abm). Filter by campaign, time period, and [audience segment](/blog/linkedin-ads-third-party-audiences) to compare performance across campaign types.

## How to Use RAR Data to Make Budget Decisions

Once the RAR is running, here is how to actually use it – not just read it.

### Compare pipeline per dollar by campaign type

Break the RAR down by campaign. Compare your Thought Leader Ad campaigns, single image ad campaigns, and retargeting campaigns separately. Pipeline per dollar will likely vary significantly by campaign type – this tells you where to allocate more budget. A campaign with a low CTR but high RAR pipeline contribution is doing awareness work that click-based metrics completely hide.

### Track deal velocity, not just deal count

Look at whether deals from LinkedIn-exposed accounts close faster than deals from accounts with no LinkedIn exposure. Faster time-to-close is a strong signal that [LinkedIn ads](/blog/linkedin-ad-crm-integration-why-and-how-to-build-it) are shortening the research phase – accounts arrive at the sales conversation already familiar with your product.

### Use RAR as one input, not the only input

As [Gabriel Ehrlich](https://www.youtube.com/watch?v=3fO9nsRf8AU&list=PLd2UVr6bIOFSPkUso7WJ9SHMVTMyIEA7C&index=9&t=969&seg=7) said during our ABM bootcamp: *“Don’t tell yourself ‘happy fictions’ to keep stakeholders happy, and don’t be overly strict so nothing looks good. Build a custom measurement model that fits your business rather than forcing standard frameworks.”* The RAR shows influence, not causation. A deal that touched LinkedIn ads would not necessarily have failed without them. Use RAR numbers for directional decisions – increasing budget in programs with strong RAR performance, pausing campaigns with near-zero RAR contribution – rather than as the sole justification for every budget call.

## The RAR’s Limitations – and Why Account-Level Attribution Fills the Gap

The RAR is a major improvement over click-based reporting, but it has a structural limitation: it only counts deals where a CRM [contact matched to a LinkedIn](/blog/linkedin-matched-audiences) profile. That means:

- Deals where the key decision-maker is not in your CRM do not count
- Deals where buying committee members have no LinkedIn profile match do not count
- The RAR systematically undercounts enterprise deals with large buying groups

This is why I use the RAR as one layer, not the full picture. When I switched to [tracking company-level LinkedIn ad engagement](/faq/see-companies-engaging-with-linkedin-ads), the numbers looked completely different:

- [**Contact-level attribution (RAR):** Showed a fraction of influenced](/blog/tools-for-abm) deals. Based on this alone, we would have cut campaigns that were working.
- **Account-level attribution:** Showed 10x more [revenue influenced by LinkedIn](/blog/linkedin-ad-reporting-tools-for-abm) ads. The accounts were engaging – the contacts just were not the ones clicking or matching in the CRM.

For ABM, the right unit of measurement is the account, not the contact. Track impressions, clicks, and [engagement at the company level](/abm-campaign-analytics-dashboards):Then compare deal open and close rates for accounts above and below your impression threshold:As [Philip Ilic said](https://www.linkedin.com/posts/philip-ilic_the-companies-tab-dynamic-audiences-in-activity-7404123161522278401-FPxo): *“Connect paid LinkedIn activity to pipeline by mapping inbound leads back to the Companies tab to see clicks, impressions, and views they received – reveals pipeline influence most marketers miss. Target ‘lurker’ companies with organic impressions only (100+ impressions) – they often convert better than clickers.”*

## The Full 4-Layer LinkedIn Influenced Revenue Attribution System

Here is the attribution setup I recommend for B2B teams [running LinkedIn ABM](/blog/what-is-zenabm). No single model covers everything – combine all four.

### Layer 1: LinkedIn’s Revenue Attribution Report (RAR)

The RAR is [LinkedIn’s own solution to contact-level attribution limitations](/blog/how-to-sync-linkedin-ad-data-with-a-crm-a-better-alternative-to-native-integration). Set up via the Conversions API as described above. Use this as the conservative number you report to finance – it is defensible because it comes directly from LinkedIn. Key RAR metrics to track:

- **Pipeline Amount:** Total deal value for CRM opportunities where a contact was exposed to your LinkedIn ads
- [Revenue Won: Closed-won deal value attributed](/blog/linkedin-ad-revenue-attribution-software) to LinkedIn ad exposure
- **ROAS:** Revenue Won divided by LinkedIn ad spend
- **Win Rate:** Close rate for deals with LinkedIn ad exposure vs. without

### Layer 2: Account-level impression-based attribution

Account-level tools [track impression and engagement data at the company level](/blog/track-linkedin-ad-views-by-company) – data that LinkedIn Campaign Manager does not surface natively. For each target account, you can see total impressions received, clicks, content engagement, and funnel stage progression.The setup: any deal that opens or closes from an account that [reached](/blog/abm-for-hard-to-reach-audiences) a certain number of impressions within a **customizable attribution window** – for example, 50+ impressions in the 180 days before the deal happened – gets tagged as **LinkedIn-influenced.** This [data can be pushed as CRM](/blog/push-linkedin-ad-revenue-data-into-crm) properties into your HubSpot or Salesforce automatically, letting you filter influenced deals in your CRM reports:

### Layer 3: UTM tracking for click-attributed pipeline

Add UTM [parameters to all LinkedIn ad destination URLs](/blog/linkedin-url-tracking-parameters). This lets your CRM [track which contacts clicked LinkedIn ads](/blog/track-linkedin-ad-contacts-in-crm) before becoming leads or deals. Combined with account-level impression data, UTM tracking gives you:

- Contacts who clicked (UTM) – [tracked in CRM as LinkedIn touch](/blog/track-linkedin-ad-contacts-in-crm)
- Accounts that engaged (account-level tool) – [tracked in CRM as company](/blog/track-companies-engaging-with-linkedin-ads) property
- [Deals that closed with LinkedIn exposure](/blog/connect-linkedin-ad-spend-to-closed-deals) (RAR) – tracked as influenced revenue

### Layer 4: Self-reported attribution

Add “How did you hear about us?” to your demo request and lead forms. This captures [LinkedIn influence that no tracking tool can see](/blog/track-linkedin-ad-conversions) – someone who saw your CEO’s Thought Leader Ad, remembered the name, searched you directly two weeks later, and typed “colleague recommendation” in the form.In practice, the account-level influenced number is typically 3-5x higher than the contact-matched RAR number. Report the RAR number to finance, use account-level attribution internally. The gap between them is LinkedIn’s dark influence.

## LinkedIn Revenue Attribution Benchmarks: What Good Looks Like

From the [2026 LinkedIn ABM Benchmarks Report](/linkedin-abm-benchmarks-report) across 211 companies using influence-based pipeline attribution:

| Metric | Median | Top 25% |
| **Monthly influenced pipeline** | $13,819 | $106,500 |
| **Pipeline per $ spent** | $5.21 | $15.20 |
| **ROAS (closed-won)** | 1.62x | 2.79x |

One important finding: CTR has a negative correlation with pipeline (-0.14). High click-through rates do not guarantee pipeline generation. This is precisely why click-based attribution misleads – the [campaigns](/blog/linkedin-abm-pipeline-reporting-tools) that look best in Campaign Manager are not always the ones driving revenue. For ZenABM’s own [ABM program](/blog/benefits-of-an-abm-strategy) after one year: $9.58 pipeline per $1 spent, 2.28x ROAS on closed-won deals. This came from account-level attribution – the contact-level number was significantly lower.

## The Honest Take on Attribution

Attribution is often used performatively – to justify budget allocation rather than to answer meaningful business questions. The most useful question is not **“which channel gets credit”** but **“which channels provide zero value and can be cut.”** And the acquisition funnel is almost never linear. As [Maximilian Herczeg put it](https://www.youtube.com/watch?v=943wQElWvWE&list=PLd2UVr6bIOFSPkUso7WJ9SHMVTMyIEA7C&index=16&t=397&seg=3): *“Abandon linear funnel thinking. People can convert at any stage. Use multi-touch attribution to understand the full account journey, not just last-touch metrics.”* The most rigorous approach is incrementality testing: create a holdout group of ICP accounts that receive no LinkedIn ads, [run your campaigns to the test group](/faq/see-companies-that-saw-your-linkedin-ads), and compare pipeline generation rates after 90 days. For most teams, that level of rigor is operationally difficult. The practical alternative: run multiple attribution views simultaneously (RAR, account-level influenced, UTM last-touch), look for patterns that appear across all three, and treat the disagreements as evidence of where the buying journey is most opaque.

## Key Takeaways

- **Contact-level last-touch attribution undercounts [LinkedIn influence](/blog/linkedin-ads-experts-consultants) by up to 10x** for ABM. Switch to account-level influenced attribution and count any deal from an account with 10+ impressions in the last 180 days as LinkedIn-influenced.
- [**LinkedIn’s Revenue Attribution Report](/faq/linkedin-ad-revenue-attribution) (RAR)** is the most complete native solution – set up via the Conversions API, it uses CRM data to show pipeline and revenue influenced by LinkedIn ad exposure including view-through. Use it as the conservative number for finance.
- **Extend the RAR lookback window to 365 days** if your average deal cycle is longer than 90 days. The default misses awareness-stage influence on deals that open months later.
- **The RAR undercounts by 3-5x** compared to account-level attribution because it only matches [CRM](/blog/linkedin-ad-data-enrichment-in-crm) contacts to LinkedIn profiles. Use [account-level tracking](/blog/linkedin-ad-attribution-reporting-in-crm) alongside it.
- **CTR does not [predict pipeline](/blog/abm-kpis).** Measure campaigns by influenced pipeline and ROAS, not click metrics.
- **No single attribution model is correct.** Run the RAR, account-level influenced, UTM last-touch, and self-reported attribution together. Use disagreements to identify where your buying journey is dark.

## FAQs

### What is LinkedIn’s Revenue Attribution Report?

The LinkedIn Revenue Attribution Report (RAR) is a feature in LinkedIn Campaign Manager that connects your CRM deal data to LinkedIn ad exposure. It shows pipeline amount, revenue won, ROAS, and win rate for deals where [CRM contacts were exposed to your LinkedIn](/blog/linkedin-ad-to-crm-automation-tools) ads within a configurable lookback window. It requires the [LinkedIn Conversions API and a connected CRM](/blog/best-linkedin-ads-crm-connectors) (HubSpot or Salesforce). Unlike click-through reporting, it counts deals where a contact saw your ads without clicking – making it significantly more accurate for [ABM programs](/blog/benefits-of-an-abm-strategy) focused on impression frequency.

### How do I access the LinkedIn Revenue Attribution Report?

In LinkedIn Campaign Manager, go to Analyze – [Revenue Attribution Report](/faq/track-revenue-from-linkedin-ads). The report only appears after you set up the Conversions API connection with your CRM. For HubSpot, enable the RAR toggle in HubSpot’s LinkedIn Ads settings. For Salesforce, use the [LinkedIn Marketing](/blog/linkedin-ad-analytics-b2b-marketing) Solutions app or connect via CAPI in Campaign Manager. Allow at least 30 days after setup before drawing conclusions.

### How do I set up LinkedIn attribution in HubSpot?

Connect LinkedIn Ads to HubSpot via the native [LinkedIn Ads integration](/blog/linkedin-ad-crm-integration-why-and-how-to-build-it) in HubSpot’s Marketing settings. This syncs [lead gen form submissions and enables LinkedIn](/blog/crm-integrations-linkedin-ad-tracking) as a traffic source in HubSpot’s attribution reports. For account-level attribution, [push LinkedIn ad engagement into HubSpot](/blog/push-linkedin-ad-engagements-into-hubspot) as company properties – so you can filter LinkedIn-influenced deals directly in HubSpot deal reports using the account stage property.

### What is the difference between click-through and view-through attribution for LinkedIn?

Click-through [attribution gives LinkedIn credit when someone clicks](/blog/linkedin-ad-roi-attribution-clicks-vs-impressions) an ad and then converts within the attribution window (default 30 days). View-through attribution gives credit when someone sees an ad without clicking and then converts (default 7 days). For [ABM awareness campaigns](/blog/how-to-estimate-how-much-budget-you-will-need-for-your-abm-campaigns) where the goal is impression frequency rather than clicks, view-through attribution captures influence that click-through completely misses. The RAR includes both.

### How do I prove LinkedIn ad ROI to a CFO?

Focus on pipeline per dollar spent and ROAS on closed-won deals rather than CTR or impressions. The median for [LinkedIn ABM](/blog/abm-strategy-types) programs is $5.21 pipeline per $1 spent and 1.62x ROAS. Set up the [LinkedIn Revenue Attribution Report](/blog/revenue-attribution-from-linkedin-abm) to show CRM-connected pipeline and revenue data. Use account-level tracking alongside it to show which specific named accounts LinkedIn ads influenced before they became deals – and show the gap between RAR (conservative) and account-level (full picture) to explain why the true impact is larger.

### Why does my LinkedIn attribution data look different from my CRM data?

[LinkedIn and your CRM measure attribution](/blog/track-the-roi-of-linkedin-ads) differently. LinkedIn credits conversions based on ad interactions within its platform. Your CRM attributes based on form fills, UTM parameters, and lead source. The gap between them represents LinkedIn’s dark influence – impressions and [engagement](/blog/zenabm-warm-outbound) that warmed accounts which then converted through other touchpoints (direct, SDR, organic search). Account-level attribution bridges this gap by connecting company-level [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm) to CRM deal data without requiring a contact-to-LinkedIn profile match.

## Images

- https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png
- https://cdn.zenabm.com/media/ZenABM-deals-company-journey-overview-.png
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- https://cdn.zenabm.com/media/Total-influenced-pipeline-ZenABM--scaled.png
- https://cdn.zenabm.com/media/How-to-set-up-LinkeDIn-CAPI-sgtep-1.png
- https://cdn.zenabm.com/media/Linkedins-revenue-attribution-report-RAR.png
- https://cdn.zenabm.com/media/Companies-view-ZenABM-demo-account--scaled.png
- https://cdn.zenabm.com/media/Linkedin-ads-impressions-before-deal-was-opened-ZenABM.png
- https://cdn.zenabm.com/media/Companies-denonymized-form-high-intent-pages-retargeting-with-text-ads-on-LinkedIn-1-scaled.png
- https://cdn.zenabm.com/media/ZenABM-intent-stages.png
- https://cdn.zenabm.com/media/how-did-you-hear-about-us-survey.png