# Influ2 vs. LinkedScope: Which is Better for ABM? > In this guide, I have compared Influ2 vs. LinkedScope on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. Author: Emilia Korczynska Published: 2026-01-18 Updated: 2026-01-18 Categories: Tools Source: https://zenabm.com/blog/influ2-vs-linkedscope --- ![Influ2 vs. LinkedScope: Which is Better for ABM? blog cover comparing the two ABM tools](https://cdn.zenabm.com/media/Influ2-vs.-LinkedScope-Which-is-Better-for-ABM-.jpg) In this guide, I have compared Influ2 vs. LinkedScope on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how [ZenABM](/use-cases/abm-campaign-management-performance-tracking) can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. ## Influ2 vs. LinkedScope: Quick Summary In case you want a quick Influ2 vs. LinkedScope comparison: | Category | Influ2 | LinkedScope | | Platform Type | Person based ABM advertising platform | LinkedIn first account level analytics and attribution tool | | Primary Focus | Individuals inside target accounts | Companies reached by LinkedIn ads | | Main Strength | Contact level visibility for sales | Company level LinkedIn ad transparency | | Core Use Case | Sales driven personalization | LinkedIn ABM measurement and attribution | | Intent Signals | Third party plus engagement | First party LinkedIn engagement only | | Advertising Channels | LinkedIn plus display networks | LinkedIn only | | CRM Integration | Yes | Yes | | Revenue Attribution | Influenced revenue | Deal matched LinkedIn attribution | | Pricing Transparency | Low | Not public | | Typical Cost Band | High | Mid to high | **A third option**: [ZenABM](/abm-campaign-analytics-dashboards) gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot Zena that gives deep LinkedIn ABM analytics in natural language, and job title analytics starting at $59 per month. ## Influ2 Overview: Key Features, Pricing, and Reviews Influ2 calls itself the first person-based [ABM platform and focuses](/blog/6sense-vs-rollworks) on getting ads in front of specific people inside your target accounts. ### Key Features of Influ2 Influ2 is built around person-based advertising and giving sales contact-level insight. #### Multi-Channel Contact-Level Targeting Unlike many that operate at the account level, Influ2 shows ads to named individuals across major ad networks. You can, for example, pick the CIO of Acme Corp and have them see ads on LinkedIn and later on news sites. The pitch is less waste on irrelevant employees. Matching is not perfect, though. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study found IP-based website visitor identification accuracy at roughly 42 percent. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) #### Contact-Level Engagement Tracking ![Contact-level ad engagement tracking in Influ2](https://cdn.zenabm.com/media/influ2-contact-level-engagement-tracking.png) ![Influ2 dashboard showing buying group engagement, engagement signals and influenced opportunities](https://cdn.zenabm.com/media/Buying-group-engagement-engagement-signals-and-influenced-opportunities-in-Influ2.png) Influ2 tracks impressions, clicks and visits per contact, so sales can see which people actually interacted and adjust outreach accordingly. #### Buyer Intent Signals ![Influ2 Signals Center showing contact-level buyer intent, such as competitor searches and content visits](https://cdn.zenabm.com/media/Contact-level-buyer-intent-sales-signals-in-Influ2.png) Influ2 also layers in third-party style signals, such as keyword searches and websites visited by those contacts. **Pro Tip:** That kind of borrowed data is often noisy. Buying decisions are made at the account, not just from one person’s browsing. [ZenABM](/company-buyers-intent) focuses instead on first-party, company-level intent from your own LinkedIn ads. You [see which companies engaged](/faq/see-companies-that-saw-your-linkedin-ads) with which campaigns and how their interest shifts over time. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) #### Automated Journeys & Personalization ![Journeys in Influ2](https://cdn.zenabm.com/media/influ2-journeys-pipeline-generation.png) Influ2 lets you build simple journeys where ad sequences change as a contact clicks or ignores creatives, similar to [automation](/blog/linkedin-lead-capture-automation) workflows but focused on ads. In practice, the quality depends heavily on your logic and content library, and some users feel personalization could be more flexible. ZenABM also provides the LinkedIn ad engagement journey of each account: ![ZenABM job title insights for Growth Specialist showing video views, clicks and cost in a performance chart](https://cdn.zenabm.com/media/ZenABM-job-title-insights-details-video-views-scaled.png) #### Integration with CRM & Sales Tools Influ2 [integrates with major CRMs and marketing](/blog/best-intent-based-abm-tools) platforms such as Salesforce, HubSpot, Marketo and Microsoft Dynamics, as well as sales tools like Outreach and Salesloft. It can also feed alerts into Slack or Teams when a [target account contact engages](/blog/best-abm-tactics), and updates CRM records with ad engagement. For an [ABM platform](/blog/best-abm-tools), typical implementation time of around a month is relatively quick. [ZenABM](/crm-sync) likewise pushes account scores and engagement into CRM company records as properties, starting at $59 per month. ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync-1.png) #### Analytics and Revenue Attribution ![Influ2 revenue dashboard showing pipeline generation, progression and won deals from ABM campaigns](https://cdn.zenabm.com/media/Influ2-revenue-reports-scaled.png) Influ2 dashboards show how many buying groups were influenced, how many opportunities were opened or progressed and how much revenue is tied to people who saw or clicked ads, with [revenue influence reports](/blog/tools-for-abm) for leadership. ZenABM, too, provides [plug-and-play LinkedIn ABM analytics dashboards](/blog). You can see everything from ad-influenced revenue and ROAS to top-engaged companies and campaign-level performance. ![ZenABM campaign analytics dashboard with ABM influenced pipeline and companies moving through account stages](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png) Moreover, ZenABM provides an AI chatbot called Zena that can answer all this nitty-gritty stuff in natural language! ![Zena AI chat in ZenABM listing top 10 engaged companies by ad spend with their ABM stage](https://cdn.zenabm.com/media/Top-engaged-companies-zena-ai-zenabm-1.png) ![Zena AI executive summary of ABM and LinkedIn ad performance, November 2025 vs October](https://cdn.zenabm.com/media/Executive-summary-ABM-campaign-performance-by-Zena-AI-by-ZenABM.png) #### Data Handling & Privacy Given the person-level targeting, privacy is front and center. Influ2 promotes a privacy-first matching approach that is GDPR and CCPA compliant and is SOC 2 Type II certified, using hashed emails and first-party data instead of random third-party cookies. #### Sales Priorities ![Influ2 Sales priorities screen listing accounts by date and reason with buying group and outreach status](https://cdn.zenabm.com/media/Sales-priorities-in-Influ2.png) Sales teams get a ranked [list of hot accounts](/blog/clay-for-target-account-list-building-abm) and the specific contacts inside them who are most engaged. [ZenABM also helps with sales enablement](/blog/terminus-vs-zenabm) with its BDR routing feature: It tracks the ad engagement scores of accounts and assigns BDRs to hot ones in your CRM. ![ZenABM's current vs total engagement score](https://cdn.zenabm.com/media/ZenABMs-current-vs-total-engagement-score-scaled.png) ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Influ2 Pricing: How Much Does It Cost? Influ2 pricing is hidden behind a “Contact us” form, but third-party chatter fills in some gaps: - Pricing is tied to the number of people you target and bundles software plus media into one fee, so you pay for a block of contacts rather than per click or impression. - [G2’s](https://www.g2.com/products/influ2/pricing) data places Influ2 in the top cost band, with one reviewer noting that “the pricing per reach is too high… Influ2 charges $5 for each contact engaged, called a credit.” ![G2 reviewer complains that Influ2's pricing per reach is too expensive](https://cdn.zenabm.com/media/influ2-pricing-complaint-g2-review.png) - Five dollars per engaged contact means a list of 1,000 people can quickly turn into thousands of dollars in media, before creative and internal costs. That reviewer also felt targets often did not even remember the brand. - Influ2’s pitch is “only pay for the people you reach” with no separate platform fee, but you still carry the risk if those people barely engage. - On the positive side, G2 users report ROI in roughly seven months on average, which suggests that for teams with high deal values (50k dollars and above), the math can work. ![Time to implement, time to get ROI, perceived pricing, and other metrics for Influ2 as per user reports on G2](https://cdn.zenabm.com/media/influ2-pricing-insights-metrics.png) For scrappy teams with a tight ad budget, the model is harder to justify. ### User Impressions and Reviews ![Rating of Influ2 on G2.ai](https://cdn.zenabm.com/media/influ2-g2-rating-reviews.png) Influ2 holds about 4.6 out of 5 on [G2](https://www.g2.com/products/influ2/pricing) across 150+ reviews. **Common positives:** - **Precise targeting and insight**: teams like seeing exactly which contacts clicked which assets and feel it reduces wasted media. - **Integrations and workflow fit**: users often say it plugs cleanly into CRM and sales tools. - **Support**: many mention hands-on onboarding and responsive account management. **Frequent drawbacks:** - **Reporting limits**: several reviews ask for deeper, more flexible analytics and custom views. - **High cost and mixed recall**: some users question the value for money, especially when contacts do not remember the ads. - **Learning curve and occasional integration issues**: person-based ads are a mindset shift and not all stacks line up cleanly. ## LinkedScope Overview: Key Features, Pricing, and Reviews LinkedScope markets itself as a LinkedIn-centric account-based [marketing attribution and optimization platform](/blog/best-abm-marketing-tools). Let’s take a deeper look at its [features and see its pricing](/blog/top-12-free-abm-tools) and user reviews. ### Key Features of LinkedScope LinkedScope is essentially a [LinkedIn Ads analytics](/linkedin-ad-campaign-insights) layer + CRM connector with a sprinkling of intent scoring. I It promises to tell you exactly which companies your [LinkedIn ads](/blog/how-do-linkedin-ads-work) reached, how they engaged, and whether they turned into pipeline or deals. It even cooks up weekly prospect lists (accounts with high engagement metrics), so sales can pursue the most interested leads. Let’s take a closer look at its core features: #### LinkedIn Ad Targeting & Reporting It taps [LinkedIn’s](/blog/linkedin-ad-reporting-by-company-zenabm) official API to pull all the company names and job titles exposed to your ads (no 25-title cap like Campaign Manager). ![Reached companies in LinkedScope](https://cdn.zenabm.com/media/linkedscope-reached-companies-list.png) You can [build target-account lists](/blog/clay-for-target-account-list-building-abm) in LinkedScope and auto-sync them into LinkedIn campaigns in real time. ![Target account lists in LinkedScope](https://cdn.zenabm.com/media/linkedscope-target-accounts-list.png) You also get dashboards for campaign reach, company penetration, and ([via LinkedIn API](/blog/best-linkedin-ads-crm-connectors)) post-click engagement. ![Performance dashboard in LinkedScope](https://cdn.zenabm.com/media/linkedscope-performance-dashboard.png) #### First-Party Data & Intent Scoring All data comes straight from your [LinkedIn ad campaigns](/blog/how-to-set-up-linkedin-campaign-manager-hubspot-integration-and-why-theres-a-smarter-way) via the official API. LinkedScope does not invent third-party insights. Because of LinkedIn’s rules, it only shows you analytics that LinkedIn itself has, just presented more fully. On top of raw stats, it computes a proprietary Intent Index: basically an engagement score (clicks, conversions, comments, etc.) to highlight “Spark Prospects.” Sales reps supposedly get a prioritized [list of accounts](/blog/clay-for-target-account-list-building-abm) already warmed up by ads. ZenABM, too, pulls company-level ad [engagement data for each ad campaign](/blog/demandbase-vs-zenabm) and campaign group straight from LinkedIn’s official ads API: ![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png) #### CRM Sync & Attribution ![LinkedScope's integrations](https://cdn.zenabm.com/media/linkedscope-crm-integrations-settings.png) LinkedScope matches the companies hit by your ads to deals in any CRM (HubSpot, Pipedrive, RD Station, Salesforce, etc.). It does this by matching website domains or exact company names. This lets you [attribute revenue to LinkedIn](/blog/linkedin-ad-revenue-attribution-software) Ads: e.g. “$8M in closed deals came from accounts we had advertised to,” as their case study graphic brags. Essentially, LinkedScope shifts LinkedIn Ads analytics from top-of-funnel vanity into supposed bottom-line visibility. It also pushes the LinkedIn reach/intent data into tools like Slack or Zapier via webhooks, so you can [automate](/blog/linkedin-lead-capture-automation) alerts or import lists of engaged accounts into other systems. By the way, [ZenABM](/abm-campaign-analytics-dashboards) also provides detailed plug-and-play account-based LinkedIn ad revenue attribution dashboards for a starting price of just $59/month. It does that by matching ad-engaged companies to the deals in your CRM, just like LinkedScope. But there’s a difference: [**ZenABM](/crm-sync) doesn’t just match website domains to exact company names, but uses advanced algorithms to ensure minor spelling differences, etc., don’t leave companies unmatched.**  ![ZenABM campaign analytics showing ABM spend, influenced pipeline and account stages to measure ABM results](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics.png) ### LinkedScope Pricing: How Much Does It Cost? LinkedScope’s site doesn’t mention anything about LinkedScope pricing except the fact that the subscription is month-to-month with no contract, and you get a 15-day free trial with no credit card. Since many enterprise [ABM tools](/blog/best-abm-tools) (Demandbase, 6sense, Terminus, etc.) run into the tens of thousands per year, it’s fair to wonder where LinkedScope sits on the spectrum. My guess: it’s probably [priced for mid-market marketers or agencies](/blog/how-to-estimate-how-much-budget-you-will-need-for-your-abm-campaigns) who spend heavily on LinkedIn. If it were dirt-cheap or free, I doubt they’d omit it so pointedly. In lieu of official rates, I checked the usual place: G2. No luck there either. LinkedScope has zero reviews on G2 and no user-submitted pricing. Reddit and TrustRadius turned up nothing either. In short, there’s no independent word on what it costs or whether any budget-conscious marketer ever questioned the bill. If you are looking for a leaner yet effective tool, I present ZenABM, starting at just **$59/month.** ![ZenABM pricing](https://cdn.zenabm.com/media/zenabm-pricing-plans-comparison.png) [ZenABM](/) offers account-level LinkedIn ad engagement tracking, ad engagement-to-pipeline analytics with plug-and-play dashboards, [account scoring](/use-cases/account-scoring), ABM stage tracking, CRM sync, first-party qualitative intent data, automated assignment of BDRs to high-priority accounts, custom webhooks, an AI chatbot, impression capping, ABM objects, and ad engagement tracking at the job title level. ## Influ2 vs. LinkedScope: Key Differences Influ2 vs. LinkedScope differences are summarized here (along with ZenABM for perspective). | Dimension | Influ2 | LinkedScope | ZenABM | | Product Philosophy | Person based advertising | LinkedIn attribution layer | LinkedIn first execution ABM | | Primary ABM Unit | Individuals | Companies | Companies and buying groups | | Core Question Answered | Which person saw my ads | Which companies saw my ads | Which companies are moving toward revenue | | Intent Data Source | Mixed third and first party | Pure first party LinkedIn engagement | First party LinkedIn engagement with campaign intent | | Signal Quality | Inconsistent at scale | High but surface level | High and contextual | | Account Level Scoring | Derived from contacts | Basic engagement index | Native configurable scoring | | ABM Stage Tracking | No | No | Yes | | Sales Activation | Contact alerts | Company lists | Automatic BDR routing | | CRM Sync Depth | Engagement updates | Deal matching | Bi directional workflows | | Revenue Attribution | Influenced revenue only | LinkedIn sourced and influenced deals | Spend aware deal level attribution | | LinkedIn Specialization | Partial | Strong | Complete | | Analytics Depth | Executive summaries | Campaign and company views | Campaign to revenue dashboards | | AI Layer | Minimal | Light insights | Natural language analytics | | Implementation Effort | Medium | Low | Low | | Time to Value | Weeks | Days | Days | | Pricing Model | Per contact credit | Opaque subscription | Flat SaaS pricing | | Typical Annual Cost | Tens of thousands | Likely tens of thousands | Under six thousand | | Best Fit | Enterprise sales led ABM | LinkedIn attribution focused teams | LinkedIn first ABM teams | ## ZenABM as a LinkedIn-First, First-Party Lean Alternative to Influ2 and LinkedScope for ABM After we have discussed Influ2 vs. LinkedScope for ABM, let’s visit the third option: ZenABM. [**ZenABM**](/abm-campaign-analytics-dashboards) is built for teams that rely on [LinkedIn as the primary ABM channel](/blog/crm-integrations-linkedin-ad-tracking) and want first-party accuracy, automation, and revenue visibility without the price or complexity of multi-channel suites. Let’s look at its core features: ### Account-Level LinkedIn Ad Engagement Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png) ZenABM connects to the official [LinkedIn Ads](/blog/linkedin-ad-data-enrichment-in-crm) API and captures account-level data for all campaigns so you can see which companies see, click, and engage with your ads. Because this is first-party data from LinkedIn’s environment, it is more reliable than IP or cookie-based visitor ID. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study puts IP-based identification at around 42 percent accuracy. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) ZenABM treats [LinkedIn ad engagement](/faq/push-linkedin-ad-engagement-to-crm) itself as first-party intent. When several people in one [company keep engaging](/faq/see-companies-engaging-with-linkedin-ads) with your ads, that is a strong buying signal without rented intent feeds. ### Real-Time Engagement Scoring + Full Touchpoint Timeline ![ZenABM does lead scoring based on both current and all-time engagement levels](https://cdn.zenabm.com/media/zenabm-account-engagement-scoring.png) [ZenABM updates engagement scores](/blog/linkedin-ads-crm-automation) as accounts interact with your ads across campaigns, so you can see who is heating up over short or long windows and let [marketing and sales prioritize accounts](/blog/account-based-marketing-abm-strategy) that show real intent. ZenABM also shows the full touchpoint timeline for each company: ![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png) ![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png) ### ABM Stage Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ZenABM lets you define stages such as Identified, Aware, Engaged, Interested, and Opportunity and automatically places [accounts in the right stage using scores](/blog/abm-engagement-penetration-strategy) and CRM data. You control thresholds, and ZenABM tracks movement over time. ![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png) ![ABM campaign effectiveness and number of companies in each stage in a given time period being shown in ZenABM](https://cdn.zenabm.com/media/abm-campaign-effectivness-and-number-of-compnaies-in-each-stage-in-a-given-time-period-being-shown-in-ZenABM-1.png) This gives you funnel visibility similar to larger suites, but powered by LinkedIn data. ### CRM Integration and Workflows [ZenABM integrates bi-directionally with CRMs like HubSpot](/blog/push-linkedin-ad-impressions-to-crm) and adds Salesforce sync on higher tiers. [LinkedIn engagement data flows](/blog/push-linkedin-ad-engagements-into-hubspot) into the CRM as company-level properties: ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync.png) Once an [account crosses your score](/blog/linkedin-ad-analytics-for-account-scoring) threshold, ZenABM updates the stage to Interested and automatically assigns a BDR. ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Intent Tagging from Ad Engagement ZenABM lets you derive [intent topics from LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads) by [tagging campaigns](/blog/revenue-attribution-from-linkedin-abm) by feature, use case, or offer. [ZenABM then shows which accounts engage](/use-cases/account-scoring) with which themes. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) This is clean, first-party intent from owned interactions. You can push these topics into your CRM, so [sales and marketing](/blog/factors-ai-vs-terminus) can tailor outreach to what each company has actually explored. ![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png) ### Built-in Dashboards and ABM Analytics ZenABM ships with dashboards that connect [LinkedIn ads to account](/blog/account-scoring-from-linkedin-ad-data) engagement, stage movement, and revenue. - You can monitor performance from high-level ABM campaigns down to LinkedIn campaign groups and individual ads: - Because ZenABM stores deal value and [ad spend per company](/faq/see-companies-clicked-on-linkedin-ads) and per campaign, it can calculate ROAS, pipeline per dollar, and other revenue metrics and show pipeline contribution. ### Job-Title Analytics ZenABM shows which job titles engage with your creatives and gives dwell time and [video funnel](/blog/linkedin-ad-funnel-attribution) analytics. ![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg) ### AI Chatbot to Analyze Your LinkedIn and ABM Data [YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr) [ZenABM provides](/blog/6sense-vs-zenabm) its AI chatbot called Zena that basically answers all you want from ZenABM in natural language. You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about: - who is seeing and clicking your ads, - how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing, - how accounts are moving through stages, - which job titles are engaging, - and where the budget is being wasted. Under the hood, Zena combines OpenAI with a library of carefully designed prompts and endpoints to join [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm), spend and CRM deals so it can explain which campaigns drove pipeline, which accounts turned into opportunities, which formats perform best and which companies are high intent but untouched by sales. Instead of exporting spreadsheets and stitching pivot tables, you get plain language insights, ready to drop into strategy reviews, weekly sales standups or executive updates. ### Custom Webhooks ![ZenABM's webhook configuration](https://cdn.zenabm.com/media/zenabm-webhook-configuration-form.png) ZenABM’s custom webhooks let you push events into your stack, for example, Slack alerts, enrichment flows, or other ops [automations](/faq/linkedin-ad-clicks-into-crm-for-abm). ### ABM Campaign Objects for True Multi-Campaign Attribution ![ZenABM ABM Campaigns table listing campaign names, statuses and spend for tracking account-based marketing](https://cdn.zenabm.com/media/list-of-ABM-campaigns-and-other-objects-in-ZenABM.png) Most tools treat each [LinkedIn campaign](/blog/linkedin-ads-benchmarks) separately. ZenABM lets you group several into one ABM campaign object so you can see [performance across regions](/blog/abm-strategy-and-segmentation), personas, or creative clusters. Instead of juggling fragmented [reports in Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads), you see spend, pipeline, account movement, and ROAS for the entire initiative. ### Multi Client Workspace for Agencies For agencies, ZenABM offers a multi-client workspace. You can manage multiple ad accounts and clients in one environment, each with its own [ABM strategy](/blog/abm-strategy-types), dashboards, and reporting, instead of constantly switching [accounts in Campaign Manager](/use-cases/linkedin-campaign-management-optimization). ## [ZenABM Pricing](/pricing) ![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png) [ZenABM pricing](/pricing) details: - Plans start at $59 per month for Starter, $159 for Growth, $399 for Pro (with AI), and $479 for Agency. - Even the agency plan stays under $6,000 per year. - All tiers include core [LinkedIn ABM](/blog/linkedin-ad-impact-in-abm) features. Higher tiers mostly increase limits and add Salesforce sync. - Plans are available monthly or annually, and every plan includes a 37-day free [trial](/blog/demandbase-vs-factors-ai). ## Influ2 vs. LinkedScope or ZenABM: Which Tool is Best for Your ABM Strategy? hoose Influ2 if you believe buying decisions hinge on tracking named individuals and you can tolerate high cost and fuzzy identity resolution. Choose LinkedScope if your biggest pain is proving LinkedIn Ads influenced pipeline and you are fine stopping at attribution. Choose ZenABM if LinkedIn is your primary ABM channel and you need intent, scoring, sales activation, and revenue visibility in one system without enterprise pricing. [Try ZenABM now for free](https://app.zenabm.com/signup?_gl=1*40jpw0*_gcl_au*MTk1MzAwMDY3LjE3NjA4MjMwMjE.) or [book a demo to know more!](/book-a-demo) ## Images - https://cdn.zenabm.com/media/zenabm-abm-campaign-performance-metrics.png - https://cdn.zenabm.com/media/linkedin-campaign-performance-metrics.png - https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png