# Influ2 vs. 6sense: Which is Better for ABM? > In this guide, I have compared Influ2 vs. 6sense on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. Author: Emilia Korczynska Published: 2026-01-18 Updated: 2026-01-18 Categories: Comparisons Source: https://zenabm.com/blog/influ2-vs-6sense --- ![Influ2 vs. 6sense: Which is Better for ABM? cover](https://cdn.zenabm.com/media/Influ2-vs.-6sense-Which-is-Better-for-ABM-.jpg) In this guide, I have compared Influ2 vs. 6sense on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how [ZenABM](/use-cases/abm-campaign-management-performance-tracking) can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features. ## Influ2 vs. 6sense: Quick Summary In case you want a quick comparison: | Category | Influ2 | 6sense | | Platform Type | Person-based ABM advertising platform | Enterprise AI-driven ABM and revenue intelligence suite | | Primary Focus | Contact-level ad targeting and insight | Account-level intent, prediction, and orchestration | | Main Strength | Seeing exactly which individuals saw ads | Predictive intent and GTM coordination | | Core Use Case | High-ACV, sales-led personalization | Enterprise-scale ABM programs | | Intent Model | Contact-level engagement plus third-party signals | AI-modeled first, second, and third-party intent | | Advertising Channels | LinkedIn plus display networks | Display, video, CTV, LinkedIn, search, more | | CRM Integration | Salesforce, HubSpot, MAPs | Deep CRM and MAP integrations | | Revenue Attribution | Influenced revenue reporting | Multi-touch and predictive attribution | | Pricing Transparency | Hidden, usage based | Hidden, enterprise contracts | | Typical Cost Band | High | Very high | **A third option**: [ZenABM](/abm-campaign-analytics-dashboards) gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot Zena that gives deep LinkedIn ABM analytics in natural language, and job title analytics starting at $59 per month. ## Influ2 Overview: Key Features, Pricing, and Reviews Influ2 calls itself the first person-based [ABM platform and focuses](/blog/6sense-vs-rollworks) on getting ads in front of specific people inside your target accounts. ### Key Features of Influ2 Influ2 is built around person-based advertising and giving sales contact-level insight. #### Multi-Channel Contact-Level Targeting Unlike many that operate at the account level, Influ2 shows ads to named individuals across major ad networks. You can, for example, pick the CIO of Acme Corp and have them see ads on LinkedIn and later on news sites. The pitch is less waste on irrelevant employees. Matching is not perfect, though. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study found IP-based website visitor identification accuracy at roughly 42 percent. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) #### Contact-Level Engagement Tracking ![Contact-level ad engagement tracking in Influ2](https://cdn.zenabm.com/media/influ2-contact-level-engagement-tracking.png) ![Influ2 dashboard showing buying group engagement, engagement signals and influenced opportunities](https://cdn.zenabm.com/media/Buying-group-engagement-engagement-signals-and-influenced-opportunities-in-Influ2.png) Influ2 tracks impressions, clicks and visits per contact, so sales can see which people actually interacted and adjust outreach accordingly. #### Buyer Intent Signals ![Influ2 Signals Center showing contact-level buyer intent, such as competitor searches and content visits](https://cdn.zenabm.com/media/Contact-level-buyer-intent-sales-signals-in-Influ2.png) Influ2 also layers in third-party style signals, such as keyword searches and websites visited by those contacts. **Pro Tip:** That kind of borrowed data is often noisy. Buying decisions are made at the account, not just from one person’s browsing. [ZenABM](/company-buyers-intent) focuses instead on first-party, company-level intent from your own LinkedIn ads. You [see which companies engaged](/faq/see-companies-that-saw-your-linkedin-ads) with which campaigns and how their interest shifts over time. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) #### Automated Journeys & Personalization ![Journeys in Influ2](https://cdn.zenabm.com/media/influ2-journeys-pipeline-generation.png) Influ2 lets you build simple journeys where ad sequences change as a contact clicks or ignores creatives, similar to [automation](/blog/linkedin-lead-capture-automation) workflows but focused on ads. In practice, the quality depends heavily on your logic and content library, and some users feel personalization could be more flexible. ZenABM also provides the LinkedIn ad engagement journey of each account: ![ZenABM job title insights for Growth Specialist showing video views, clicks and cost in a performance chart](https://cdn.zenabm.com/media/ZenABM-job-title-insights-details-video-views-scaled.png) #### Integration with CRM & Sales Tools Influ2 [integrates with major CRMs and marketing](/blog/best-intent-based-abm-tools) platforms such as Salesforce, HubSpot, Marketo and Microsoft Dynamics, as well as sales tools like Outreach and Salesloft. It can also feed alerts into Slack or Teams when a [target account contact engages](/blog/best-abm-tactics), and updates CRM records with ad engagement. For an [ABM platform](/blog/best-abm-tools), typical implementation time of around a month is relatively quick. [ZenABM](/crm-sync) likewise pushes account scores and engagement into CRM company records as properties, starting at $59 per month. ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync-1.png) #### Analytics and Revenue Attribution ![Influ2 revenue dashboard showing pipeline generation, progression and won deals from ABM campaigns](https://cdn.zenabm.com/media/Influ2-revenue-reports-scaled.png) Influ2 dashboards show how many buying groups were influenced, how many opportunities were opened or progressed and how much revenue is tied to people who saw or clicked ads, with [revenue influence reports](/blog/tools-for-abm) for leadership. ZenABM, too, provides [plug-and-play LinkedIn ABM analytics dashboards](/blog). You can see everything from ad-influenced revenue and ROAS to top-engaged companies and campaign-level performance. ![ZenABM campaign analytics dashboard with ABM influenced pipeline and companies moving through account stages](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png) Moreover, ZenABM provides an AI chatbot called Zena that can answer all this nitty-gritty stuff in natural language! ![Zena AI chat in ZenABM listing top 10 engaged companies by ad spend with their ABM stage](https://cdn.zenabm.com/media/Top-engaged-companies-zena-ai-zenabm-1.png) ![Zena AI executive summary of ABM and LinkedIn ad performance, November 2025 vs October](https://cdn.zenabm.com/media/Executive-summary-ABM-campaign-performance-by-Zena-AI-by-ZenABM.png) #### Data Handling & Privacy Given the person-level targeting, privacy is front and center. Influ2 promotes a privacy-first matching approach that is GDPR and CCPA compliant and is SOC 2 Type II certified, using hashed emails and first-party data instead of random third-party cookies. #### Sales Priorities ![Influ2 Sales priorities screen listing accounts by date and reason with buying group and outreach status](https://cdn.zenabm.com/media/Sales-priorities-in-Influ2.png) Sales teams get a ranked [list of hot accounts](/blog/clay-for-target-account-list-building-abm) and the specific contacts inside them who are most engaged. [ZenABM also helps with sales enablement](/blog/terminus-vs-zenabm) with its BDR routing feature: It tracks the ad engagement scores of accounts and assigns BDRs to hot ones in your CRM. ![ZenABM's current vs total engagement score](https://cdn.zenabm.com/media/ZenABMs-current-vs-total-engagement-score-scaled.png) ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Influ2 Pricing: How Much Does It Cost? Influ2 pricing is hidden behind a “Contact us” form, but third-party chatter fills in some gaps: - Pricing is tied to the number of people you target and bundles software plus media into one fee, so you pay for a block of contacts rather than per click or impression. - [G2’s](https://www.g2.com/products/influ2/pricing) data places Influ2 in the top cost band, with one reviewer noting that “the pricing per reach is too high… Influ2 charges $5 for each contact engaged, called a credit.” ![G2 reviewer complains that Influ2's pricing per reach is too expensive](https://cdn.zenabm.com/media/influ2-pricing-complaint-g2-review.png) - Five dollars per engaged contact means a list of 1,000 people can quickly turn into thousands of dollars in media, before creative and internal costs. That reviewer also felt targets often did not even remember the brand. - Influ2’s pitch is “only pay for the people you reach” with no separate platform fee, but you still carry the risk if those people barely engage. - On the positive side, G2 users report ROI in roughly seven months on average, which suggests that for teams with high deal values (50k dollars and above), the math can work. ![Time to implement, time to get ROI, perceived pricing, and other metrics for Influ2 as per user reports on G2](https://cdn.zenabm.com/media/influ2-pricing-insights-metrics.png) For scrappy teams with a tight ad budget, the model is harder to justify. ### User Impressions and Reviews ![Rating of Influ2 on G2.ai](https://cdn.zenabm.com/media/influ2-g2-rating-reviews.png) Influ2 holds about 4.6 out of 5 on [G2](https://www.g2.com/products/influ2/pricing) across 150+ reviews. **Common positives:** - **Precise targeting and insight**: teams like seeing exactly which contacts clicked which assets and feel it reduces wasted media. - **Integrations and workflow fit**: users often say it plugs cleanly into CRM and sales tools. - **Support**: many mention hands-on onboarding and responsive account management. **Frequent drawbacks:** - **Reporting limits**: several reviews ask for deeper, more flexible analytics and custom views. - **High cost and mixed recall**: some users question the value for money, especially when contacts do not remember the ads. - **Learning curve and occasional integration issues**: person-based ads are a mindset shift and not all stacks line up cleanly. ## 6sense Overview: Key Features, Pricing, and Reviews 6sense is an AI-driven [B2B ABM platform known for revenue](/blog/effective-abm-tools-for-b2b-marketing) and sales intelligence strengths. It enables revenue teams to answer “who is demonstrating intent” and “which accounts deserve attention right now” by combining large-scale data with machine learning. The feature set is broad for [marketing and sales teams](/blog/account-based-marketing-abm-strategy) and is designed for mid-market and enterprise organizations. Here are the highlights: ### Multi-Channel Account Advertising & Orchestration ![6sense campaign type screen listing LinkedIn Ads, visitor retargeting and contextual targeting channels for ABM](https://cdn.zenabm.com/media/Advertising-channels-in-6Sense.webp) 6sense includes a B2B DSP and integrations to run ads across display, video, CTV, LinkedIn, Facebook, Google Ads, and more. Teams can assemble dynamic audiences using firmographics, technographics, intent topics, CRM data, and similar inputs to sharpen targeting. ![6sense segment dropdown listing account segments such as Top of Funnel to target accounts in ABM campaigns](https://cdn.zenabm.com/media/targeting-accounts-from-segements-in-6Sense.webp) Its orchestration lets ads, email, and sales outreach coordinate based on real-time account behavior. ### Predictive Intent Data & AI Scoring ![6sense for ABM featured Image](https://cdn.zenabm.com/media/6sense-Revenue-AI-for-Sales-helps-prioritize-account-activity.webp) 6sense’s signature capability is AI-powered intent and predictive scoring. It blends first-party signals such as site visits, second-party review-site data, and third-party research patterns to produce a 0–100 score. Those scores map to buying stages and likelihood to convert. For example, 6sense’s [predictive analytics](/blog/predictive-analytics-for-abm) can alert sales when an account surges on specific research themes or hits high-value pages, signaling possible in-market status. ![6sense SearchSense report listing companies searching B2B keywords, with industry and revenue per account](https://cdn.zenabm.com/media/SearchSense-showing-companies-searching-for-specific-B2B-keywords-in-6sense.webp) This gives sales a proactive path to [prioritize high-intent accounts](/blog/clay-for-target-account-list-building-abm). **Pro Tip:** Favor first-party intent over third-party keyword spikes. [ZenABM](/company-buyers-intent) captures qualitative intent by tracking which LinkedIn ads a company actually engages with, so signals are clearer and more actionable. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) Teams like Userpilot have built [ABM playbooks](/blog/6sense-for-abm) around this idea by tagging campaigns to pain points and increasing BOFU spend on the themes accounts interact with. Their campaign blueprint: ![ABM campaign structure diagram showing accounts moving from awareness ads to engaged-stage campaigns](https://cdn.zenabm.com/media/NEW-ABM-Campaign-Structure-.webp) ### Account Intelligence & Contact Data ![6sense Revenue AI account page with suggested actions and talking points for ABM teams](https://cdn.zenabm.com/media/Revenue-AI-in-6sense-showing-account-highlights.png) 6sense compiles detailed account records with firmographics, technographics, key contacts, and behavioral context. It often augments profiles with third-party enrichment for contact data. Some users note that international coverage can vary. The [sales intelligence features](/blog/rollworks-for-abm), including buying committee maps and next best actions, equip reps with useful context. ![6sense persona map showing buying stage and engagement status for each director, executive and VP at an account](https://cdn.zenabm.com/media/engagement-persona-map-for-each-account-in-6Sense.webp) ### Analytics, Attribution & Reporting 6sense offers extensive [dashboards for both marketing](/blog/linkedin-ad-analytics-dashboard) and sales outcomes. It supports multi-touch attribution that [connects pipeline to programs](/blog/top-abm-tools), distinguishes influenced from sourced revenue, and can forecast the pipeline using AI. You can [monitor how accounts](/blog/linkedin-abm-tools-account-tracking) progress across buying stages and how engagement correlates with wins. 6sense also integrates with tools like Mutiny for web personalization and Drift for chat to extend experiences. ZenABM, too, provides plug-and-play dashboards for campaign performance tracking an revenue attribution. ![ZenABM campaign analytics dashboard with ABM influenced pipeline and companies moving through account stages](https://cdn.zenabm.com/media/ZenABM-Campaign-analytics-1.png) ZenABM also provides an AI agent called Zena that answers all your queries regarding campaign performance and attribution in natural language – you don’t even have to analyze dashboards now! ![ZenABM Zena chat table ranking top 10 companies by impressions, October vs November, showing a decline](https://cdn.zenabm.com/media/Companies-by-clicks-in-Oct-vs-November-Zena-ZenABM.png) ![ZenABM's Zena assistant ranking top LinkedIn Ads campaigns by clicks, with the Contact ABM campaign leading](https://cdn.zenabm.com/media/Top-performing-LinkedIn-campaigns-by-Zena-by-ZenABM.png) ### Integrations & Workflow As an enterprise suite, 6sense [connects with major CRM and marketing automation](/blog/linkedin-ad-to-crm-automation-tools) platforms such as Salesforce, HubSpot, and Marketo, plus sales engagement tools like Salesloft and Outreach, and enrichment vendors. It aims to be the intelligence layer for your GTM stack, improving coordination between marketing and sales. For instance, segments from 6sense can sync to [LinkedIn Campaign Manager](/use-cases/linkedin-campaign-management-optimization) or trigger sales sequences. This helps both teams operate from the same list of in-market accounts. For details, see [6sense’s integrations page](https://6sense.com/integrations/). ### 6sense Pricing 6sense is a premium platform with no public price card. You will need to engage sales for a tailored quote. Contracts are typically annual or multi-year and may include services or media-related components depending on usage. What should you budget? While final numbers depend on scope, most buyers should expect mid-five figures to six figures per year for a complete rollout. [Vendr](https://www.vendr.com/marketplace/6sense) cites a median 6sense pricing of $54,250 per year. ![6sense pricing screen showing the median buyer pays $54,250 per year, a key cost figure for comparisons](https://cdn.zenabm.com/media/6sense-pricing-median-cost-annual.png) A user on [Reddit](https://www.reddit.com/r/AskMarketing/comments/o9tiou/is_6sense_worth_40k_more_per_year_than_demandbase/) shared a first-year quote of $120K from 6sense. ![Redditor claims he was quoted $83,000 per year plan by Demandbase One](https://cdn.zenabm.com/media/reddit-demandbase-pricing-discussion.png) Given the investment and the ramp, 6sense fits organizations that will fully use its advanced features. Smaller [teams focused on one or two channels](/blog/abm-marketing-tactics) may find the cost and complexity tough to justify. ZenABM, on the contrary, starts at just $59/mo! And multiple brands are already building pipelines with it. ### 6sense Reviews Users on review sites like [G2](https://www.g2.com/products/6sense-revenue-ai-for-marketing/reviews), [TrustRadius](https://www.trustradius.com/products/6sense/reviews), and [Capterr](https://www.capterra.com/compare/158720-159318/6sense-vs-Outreach)a have praised 6sense for its accurate intent data, prediction insights, sales and marketing alignment, and improved lead prioritisation. Cons expressed include a steep learning curve, performance lag, and high cost. ## Influ2 vs. 6sense: Key Differences Influ2 vs. 6sense differences are summarized here (along with ZenABM for perspective). | Dimension | Influ2 | 6sense | ZenABM | | Product Philosophy | Person-first ABM | Predictive AI-first ABM | LinkedIn-first execution ABM | | Primary ABM Unit | Individual contacts | Accounts and buying groups | Companies and buying committees | | Intent Data Source | Mixed first and third party | Heavy third-party plus modeling | Pure first-party LinkedIn engagement | | Signal Quality | Noisy at scale | Broad but abstracted | Explicit and campaign tied | | Contact Accuracy Risk | High | Medium | Low | | Account-Level Scoring | Derived from contacts | Native and predictive | Native and deterministic | | ABM Stage Tracking | No | Yes | Yes | | Sales Enablement | Contact alerts | Account insights and playbooks | Automatic BDR routing | | Ad Channel Depth | Moderate | Very broad | Deep LinkedIn only | | LinkedIn Specialization | Partial | One of many channels | Core platform focus | | CRM Sync Depth | Engagement updates | Deep bi-directional | Bi-directional plus workflows | | Revenue Attribution | Influence based | Predictive multi-touch | Deal matched, spend aware | | Dashboards | Leadership summaries | Extensive but complex | Opinionated and plug and play | | AI Layer | Limited | Predictive models | Natural language analytics | | Implementation Effort | Medium | High | Low | | Pricing Model | Per contact credit | Annual enterprise contracts | Flat SaaS tiers | | Typical Annual Cost | Tens of thousands | Fifty to two hundred thousand | Under six thousand | | Best Fit | High ACV, sales heavy teams | Large enterprises with RevOps | LinkedIn-first ABM teams | ## ZenABM as a LinkedIn-First, First-Party Lean Alternative to Influ2 and 6sense for ABM After we have discussed Influ2 vs. 6sense for ABM, let’s visit the third option: ZenABM. [**ZenABM**](/abm-campaign-analytics-dashboards) is built for teams that rely on [LinkedIn as the primary ABM channel](/blog/crm-integrations-linkedin-ad-tracking) and want first-party accuracy, automation, and revenue visibility without the price or complexity of multi-channel suites. Let’s look at its core features: ### Account-Level LinkedIn Ad Engagement Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ![ZenABM company table showing LinkedIn ad impressions, clicks and cost per target account](https://cdn.zenabm.com/media/Company-level-LinkedIn-ad-engagement-data-for-each-campiagn-for-a-selected-time-period-in-ZenABM.png) ZenABM connects to the official [LinkedIn Ads](/blog/linkedin-ad-data-enrichment-in-crm) API and captures account-level data for all campaigns so you can see which companies see, click, and engage with your ads. Because this is first-party data from LinkedIn’s environment, it is more reliable than IP or cookie-based visitor ID. A [Syft](https://blog.syftdata.com/p/how-accurate-are-site) study puts IP-based identification at around 42 percent accuracy. ![Syft benchmark of visitor ID accuracy: Clearbit and Leadfeeder top at 42%, People Data Labs lowest at 14%](https://cdn.zenabm.com/media/Accuracy-of-identified-visitors.png) ZenABM treats [LinkedIn ad engagement](/faq/push-linkedin-ad-engagement-to-crm) itself as first-party intent. When several people in one [company keep engaging](/faq/see-companies-engaging-with-linkedin-ads) with your ads, that is a strong buying signal without rented intent feeds. ### Real-Time Engagement Scoring + Full Touchpoint Timeline ![ZenABM does lead scoring based on both current and all-time engagement levels](https://cdn.zenabm.com/media/zenabm-account-engagement-scoring.png) [ZenABM updates engagement scores](/blog/linkedin-ads-crm-automation) as accounts interact with your ads across campaigns, so you can see who is heating up over short or long windows and let [marketing and sales prioritize accounts](/blog/account-based-marketing-abm-strategy) that show real intent. ZenABM also shows the full touchpoint timeline for each company: ![ZenABM company-level engagement overview for Vodafone showing impressions, clicks and engagement metrics](https://cdn.zenabm.com/media/Company-level-engagement-overview-ZenABM--scaled.png) ![ZenABM company-level engagement view for Vodafone, listing campaign impressions, clicks and engagement rates](https://cdn.zenabm.com/media/Company-level-engagement-overview-scaled.png) ### ABM Stage Tracking ![ZenABM dashboard showing company-level ads engagement data per campaign by pulling first party intent signals from LinkedIn API](https://cdn.zenabm.com/media/image.png) ZenABM lets you define stages such as Identified, Aware, Engaged, Interested, and Opportunity and automatically places [accounts in the right stage using scores](/blog/abm-engagement-penetration-strategy) and CRM data. You control thresholds, and ZenABM tracks movement over time. ![ABM stage tracking in ZenABM](https://cdn.zenabm.com/media/zenabm-abm-stages-management.png) ![ABM campaign effectiveness and number of companies in each stage in a given time period being shown in ZenABM](https://cdn.zenabm.com/media/abm-campaign-effectivness-and-number-of-compnaies-in-each-stage-in-a-given-time-period-being-shown-in-ZenABM-1.png) This gives you funnel visibility similar to larger suites, but powered by LinkedIn data. ### CRM Integration and Workflows [ZenABM integrates bi-directionally with CRMs like HubSpot](/blog/push-linkedin-ad-impressions-to-crm) and adds Salesforce sync on higher tiers. [LinkedIn engagement data flows](/blog/push-linkedin-ad-engagements-into-hubspot) into the CRM as company-level properties: ![LinkedIn ad data pushed to company lists in the HubSpot CRM using ZenABM](https://cdn.zenabm.com/media/ZenABM-metrics-visible-as-company-properties-in-HubSpot-CRM-using-ZenABMs-sync.png) Once an [account crosses your score](/blog/linkedin-ad-analytics-for-account-scoring) threshold, ZenABM updates the stage to Interested and automatically assigns a BDR. ![ZenABM assigns accounts in the "interested" stage to BDRs in your CRM](https://cdn.zenabm.com/media/zenabm-hubspot-crm-account-assignment.png) ### Intent Tagging from Ad Engagement ZenABM lets you derive [intent topics from LinkedIn campaigns](/faq/identify-high-intent-accounts-linkedin-ads) by [tagging campaigns](/blog/revenue-attribution-from-linkedin-abm) by feature, use case, or offer. [ZenABM then shows which accounts engage](/use-cases/account-scoring) with which themes. ![ZenABM revenue metrics dashboard showing LinkedIn-influenced pipeline by month and ABM campaign effectiveness](https://cdn.zenabm.com/assets/company-buyers-intent-in-ZenABM.gif) This is clean, first-party intent from owned interactions. You can push these topics into your CRM, so [sales and marketing](/blog/factors-ai-vs-terminus) can tailor outreach to what each company has actually explored. ![Pushing intent as property in ZenABM](https://cdn.zenabm.com/media/Intent-propety-.png) ### Built-in Dashboards and ABM Analytics ZenABM ships with dashboards that connect [LinkedIn ads to account](/blog/account-scoring-from-linkedin-ad-data) engagement, stage movement, and revenue. - You can monitor performance from high-level ABM campaigns down to LinkedIn campaign groups and individual ads: - Because ZenABM stores deal value and [ad spend per company](/faq/see-companies-clicked-on-linkedin-ads) and per campaign, it can calculate ROAS, pipeline per dollar, and other revenue metrics and show pipeline contribution. ### Job-Title Analytics ZenABM shows which job titles engage with your creatives and gives dwell time and [video funnel](/blog/linkedin-ad-funnel-attribution) analytics. ![ZenABM job title analytics: campaign groups for Growth Specialist with impressions, clicks and CTR](https://cdn.zenabm.com/media/Job-title-analytics-in-ZenABM-e1763015217744.jpeg) ### AI Chatbot to Analyze Your LinkedIn and ABM Data [YouTube video player](https://www.youtube.com/embed/_XTdy7dv03o?si=83FKKtvkXsm6ZKEr) [ZenABM provides](/blog/6sense-vs-zenabm) its AI chatbot called Zena that basically answers all you want from ZenABM in natural language. You can ask Zena open-ended questions like you would a smart analyst and get company-level answers about: - who is seeing and clicking your ads, - how [campaigns and ABM](/blog/what-is-zenabm) initiatives are performing, - how accounts are moving through stages, - which job titles are engaging, - and where the budget is being wasted. Under the hood, Zena combines OpenAI with a library of carefully designed prompts and endpoints to join [ad engagement](/blog/linkedin-ad-engagement-analytics-zenabm), spend and CRM deals so it can explain which campaigns drove pipeline, which accounts turned into opportunities, which formats perform best and which companies are high intent but untouched by sales. Instead of exporting spreadsheets and stitching pivot tables, you get plain language insights, ready to drop into strategy reviews, weekly sales standups or executive updates. ### Custom Webhooks ![ZenABM's webhook configuration](https://cdn.zenabm.com/media/zenabm-webhook-configuration-form.png) ZenABM’s custom webhooks let you push events into your stack, for example, Slack alerts, enrichment flows, or other ops [automations](/faq/linkedin-ad-clicks-into-crm-for-abm). ### ABM Campaign Objects for True Multi-Campaign Attribution ![ZenABM ABM Campaigns table listing campaign names, statuses and spend for tracking account-based marketing](https://cdn.zenabm.com/media/list-of-ABM-campaigns-and-other-objects-in-ZenABM.png) Most tools treat each [LinkedIn campaign](/blog/linkedin-ads-benchmarks) separately. ZenABM lets you group several into one ABM campaign object so you can see [performance across regions](/blog/abm-strategy-and-segmentation), personas, or creative clusters. Instead of juggling fragmented [reports in Campaign Manager](/blog/track-companies-engaging-with-linkedin-ads), you see spend, pipeline, account movement, and ROAS for the entire initiative. ### Multi Client Workspace for Agencies For agencies, ZenABM offers a multi-client workspace. You can manage multiple ad accounts and clients in one environment, each with its own [ABM strategy](/blog/abm-strategy-types), dashboards, and reporting, instead of constantly switching [accounts in Campaign Manager](/use-cases/linkedin-campaign-management-optimization). ## [ZenABM Pricing](/pricing) ![ZenABM pricing](https://cdn.zenabm.com/media/Zena-AI-ZenABM-AI-chatbot-pricing-.png) [ZenABM pricing](/pricing) details: - Plans start at $59 per month for Starter, $159 for Growth, $399 for Pro (with AI), and $479 for Agency. - Even the agency plan stays under $6,000 per year. - All tiers include core [LinkedIn ABM](/blog/linkedin-ad-impact-in-abm) features. Higher tiers mostly increase limits and add Salesforce sync. - Plans are available monthly or annually, and every plan includes a 37-day free [trial](/blog/demandbase-vs-factors-ai). ## Influ2 vs. 6sense or ZenABM: Which Tool is Best for Your ABM Strategy? Choose Influ2 if you sell six-figure deals, your sales team demands contact-level visibility, and you can tolerate noisy intent and high media costs. Choose 6sense if you run a mature, multi-channel ABM program with RevOps support, analysts, and a budget that does not flinch at six figures. Choose ZenABM if LinkedIn is your primary ABM channel and you want first-party intent, account scoring, sales activation, and revenue attribution without enterprise bloat or pricing insanity. [Try ZenABM now for free](https://app.zenabm.com/signup?_gl=1*40jpw0*_gcl_au*MTk1MzAwMDY3LjE3NjA4MjMwMjE.) or [book a demo to know more!](/book-a-demo) ## Images - https://cdn.zenabm.com/media/campaign-trend-tracking-in-6Sense.png - https://cdn.zenabm.com/media/asense-cohort-performance-report.png - https://cdn.zenabm.com/media/zenabm-abm-campaign-performance-metrics.png - https://cdn.zenabm.com/media/linkedin-campaign-performance-metrics.png - https://cdn.zenabm.com/media/zenabm-abm-analytics-dashboard.png