# Free B2B website visitor deanonymization with LinkedIn Ads – How to do it?

> With RB2B and Vector both shutting down their free plans, you might be looking for alternative B2B website visitor deanonymization solution. Few people know you can actually deanonymize you website visitors practically for free – by using LinkedIn text ads with the website visits objective.

Author: Emilia Korczynska
Published: 2026-02-07
Updated: 2026-02-07
Categories: Build & Optimize
Source: https://zenabm.com/blog/free-b2b-website-visitor-deanonymization-with-linkedin-ads

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![Free B2B website visitor deanonymization with LinkedIn Ads - How to do it? cover](https://cdn.zenabm.com/media/Free-B2B-website-visitor-deanonymization-with-LinkedIn-Ads-How-to-do-it-.png)

With RB2B and Vector both shutting down their free plans, you might be looking for alternative B2B website visitor deanonymization solution. Few people know you can actually deanonymize you website visitors practically for free – by using LinkedIn text ads with the website visits objective. So in this guide I’m going to show you how I use this tactic to deanonymize website visitors (on company level) to high intent, mid intent and low intent pages (practically for free) – and can quickly do this too.

## **Short summary – How to de-anonymize your website visitors for free**

![LinkedIn Campaign Manager website audience setup targeting visitors who viewed demo pages for retargeting](https://cdn.zenabm.com/media/Linkedin-Retargeting-High-Intent-Audience-.png)

![Deanonymized companies on high-intent pages in a retargeting list for LinkedIn text ad campaigns](https://cdn.zenabm.com/media/Companies-denonymized-form-high-intent-pages-retargeting-with-text-ads-on-LinkedIn-scaled.png)

- You can **de-anonymize B2B website visitors almost for free** by using **LinkedIn text ads** with the **Website Visits** objective, instead of paid website-deanonymization tools.
- The tactic works by **retargeting visitors to high-, mid-, and low-intent pages** (pricing, demo, solutions, high-converting [blogs](/blog)) and serving them **low-click text ads** that generate impressions but almost no spend.
- Because text ads get very few clicks and you bid manually just above minimum, the [campaign **runs cheaply while still generating**](/blog/best-linkedin-ad-attribution-tools) company-level ad impression data.
- After [running the campaign](/blog/best-abm-marketing-tools) for \~1 week, you can see **which companies viewed those ads**, effectively deanonymizing website visitors at the **company level**.
- Using [**ZenABM](/) (or similar tools)**, those companies can be:
    - Viewed by campaign and intent level
    - Synced automatically into **HubSpot/Salesforce**
    - Tagged with **ABM stages and intent signals**
- You can optionally **push high-intent companies into Clay via webhooks**, enrich them with ICP job titles, and automatically:
    - Find contacts
    - Fetch work emails
    - Send prospects into **Smartlead / HeyReach** outreach sequences
- The result is a **fully automated pipeline** from:
**Website visit → [LinkedIn ad](/blog/linkedin-single-image-ad-specs) impression → Company identification → CRM → Clay → Outbound**,
powered by first-party intent signals and run at **near-zero media cost**.

## **Step 1: Build a retargeting audience based on specific pages**

I am using an example of an audience visiting high intent pages only (I also have one for mid-intent, and I don’t care about the rest at this point – but you can, of course, just use website visitors to your all pages)

Go to **LinkedIn Campaign Manager → Plan → Audiences** and click **Create audience**. Choose **Create matched audience**, then select **Website** as the retargeting source.

\\

![LinkedIn Campaign Manager dialog choosing Website as the matched audience source for retargeting](https://cdn.zenabm.com/media/Matched-audience-based-on-website-visits-linkedin-.png)

Name your audience, for example **High-intent pages**.

Select specific high-intent pages on your website, such as:

- Pricing pages
- “Get a demo” pages
- Specific solution pages
- High-intent blog posts with strong conversion rates

![LinkedIn Campaign Manager website audience setup targeting visitors who viewed demo pages for retargeting](https://cdn.zenabm.com/media/Linkedin-Retargeting-High-Intent-Audience-.png)

Save the audience and wait until it populates with **at least 300 people**.

## **Step 2: Create the retargeting campaign**

Go to **Advertise** and create a new **Campaign Group** called **High-intent pages retargeting audience**.

![LinkedIn Campaign Manager with an active Retargeting – High Intent Pages campaign for website visitors](https://cdn.zenabm.com/media/High-intnet-Pages-visitors-Retargeting-Campaign-On-LinkedIn.png)

Inside this campaign group, create **one campaign** named **Retargeting high-intent pages**.

Use the **Classic campaign setup** and select **Website visits** as the campaign objective.

![retargeting high intent pages LinkedIn campaign objective](https://cdn.zenabm.com/media/retargeting-high-intent-pages-objective.png)

Choose **Text Ads** as the ad format.

Set a daily budget (for example $50, or higher). The campaign will typically not spend the full amount.

Use **manual bidding** and bid **slightly above the minimum suggested bid**. This will make sure the ad is running and serving impressions to your target audience.

![LinkedIn Campaign Manager audiences showing the Website retargeting high intent pages option highlighted](https://cdn.zenabm.com/media/Target-audience-retargeting-ad.png)

Since the ad is optimized for **clicks** – and text ads generally receive very few clicks – this is why you will be able to run them practially for free – all while de-anonymizing that audience (on company level) based on **these ads impressions.**

Target the **High-intent page visitors** audience.

Save the campaign.

Create a single image ad inside the campaign:

![retargeting ad text ad for website visitor deanonymization with Linkedin ads](https://cdn.zenabm.com/media/Try-Userpilot-retargeting-ad-text-ad-for-website-visitor-deanonymization-with-Linkedin-ads.png)

Now you will need to run this campaign for at least a week to get enough impressions to deanonymize the aduience.

### **Step 3: Identify engaged companies**

Use a company-level tracking tool such as **ZenABM** (or a similar tool – e.g. [Factors.ai](/blog/factors-ai-for-abm-guide)) to track which companies were served the text ads:

Go to Campaign Groups and find the “Retargeting High intent Pages”:

![ZenABM campaign table showing a highlighted retargeting high intent pages campaign for LinkedIn Ads](https://cdn.zenabm.com/media/Retargeting-high-intent-pages-in-ZenABM-scaled.png)

Click on the Retargeting Campaign and go to the “Companies” tab. This allows you to see which companies [viewed the ads](/blog/track-linkedin-ad-views-by-company) associated with the high-intent retargeting campaign:

![Deanonymized companies on high-intent pages in a retargeting list for LinkedIn text ad campaigns](https://cdn.zenabm.com/media/Companies-denonymized-form-high-intent-pages-retargeting-with-text-ads-on-LinkedIn-scaled.png)

ZenABM synchs the data from the [companies de-anonymized from your high intent](/company-buyers-intent) page website visitors into your CRM (Hubspot/Salesforce) automatically:

![HubSpot companies table with ZenABM properties synced to company records for account-based marketing](https://cdn.zenabm.com/media/Userpilot-companies-with-ZenABM-properties-from-Hubspot-scaled.png)

## **Step 3: Let ZenABM add new companies to your Hubspot / Send them to Clay, Smartlead etc. via Webhooks**

Now, if you want to write new companies that have visited your high intent pages into your CRM (if they are not there already) – you need to select that option in [ZenABM’s CRM settings](/blog/linkedin-ads-crm-automation):

![ZenABM CRM sync settings with Enable Company Creation highlighted to auto-create accounts from visitors](https://cdn.zenabm.com/media/CRM-synch-ZenABM-enable-company-creation-scaled.png)

This will create new companies that have visited your website and seen the text ads into you CRM.

Now that you have the list of companies – let’s see how you can find the best-fit ICPs in them!

### **Step 4 (Optional): push companies ZenABM into Clay for prospecting into the job titles.** 

Fist of all – go to that [**campaign tab in ZenABM](/blog/what-is-zenabm) again** to see **which job titles saw your text ad specifically** – these will be **the job titles of the** **people in the companies that visited your high intent pages:**

![ZenABM report of job titles who visited high-intent pages, retargeted via LinkedIn Text Ads](https://cdn.zenabm.com/media/Job-titles-of-people-who-visited-high-intent-pages-deanonymized-with-Linkedin-Text-ads-with-ZenABM-scaled.png)

OK but now you still need to [know](/blog/rollworks-for-abm) how to use the intent signals from account level, that you have in ZenABM – to find prospects for outreach in Clay, and add them to the right respective intent-based outreach sequences.

Below, I will show you how to do that + set up filters, connect your Smartlead (email outreach) account, and configure automatic updates to keep your campaigns running smoothly.

**0. [Copy the Clay Template from here [LINK – FREE CLAY TEMPLATE]. ](https://app.clay.com/shared-workbook/share_0t5geg6X8njFpgKZSgD)

![Clay workflow template for intent-led outbound: find companies, find people, then add leads to a campaign](https://cdn.zenabm.com/media/Clay-template-intent-led-outbound-autoprospecting.png)

1. Go to [ZenABM and under ABM](/pricing) Stages, click on “Edit” next to Interested. Define it as you prefer.

![ZenABM ABM Stages settings listing each stage and its conditions for signal-based outbound](https://cdn.zenabm.com/media/zenabm-abm-stages-configuration.png)

In this example, it’s [companies with three or more clicks](/faq/see-companies-that-saw-your-linkedin-ads). Select what you prefer and then, click on “Update Stage”

**2.** Click on “Update Stage”

![Stage conditions filter setting a clicks metric rule to qualify LinkedIn Ads engagement signals for outreach](https://cdn.zenabm.com/media/linkedin-stage-conditions-filter-setup-2.png)

This playbook works only with Clay’s Explorer plan or higher or on the free trial because Webhooks and Email sequence integrations are only available with those plans.

**3.** You will need Clay’s Explorer plan at least to run this playbook

![Clay pricing plans comparison table with arrows pointing to tier prices and feature rows like integrations](https://cdn.zenabm.com/media/clay-pricing-plans-comparison-table.png)

After you copy the Clay template, you will see the full workbook with 2 tables and an Overview.

Go to the first step and click on it.

**4.** Click on “Pull in data from a Webhook”

![Clay workflow pulling companies in the Interested stage from ZenABM via webhook to find their people](https://cdn.zenabm.com/media/zenabm-webhook-data-pull-flow.png)

**5.** Double-click here

![ZenABM workflow with a webhook node pulling data into a custom table for signal-based outbound](https://cdn.zenabm.com/media/zenabm-webhook-data-pull-setup.png)

It will take you to step one, where you need to complete the first step. The first step is to copy the webhook URL you see. Copy it, then go to ZenABM. Click on “Webhooks,” and select “Create a new webhook.”

**6.** Click on “Copy”

![Clay webhook setup panel with the URL Copy button clicked, used to send intent signals into Clay](https://cdn.zenabm.com/media/clay-webhook-url-copy-button.png)

**7.** Go to ZenABM, Click on “Webhooks”

![ZenABM app sidebar with Webhooks selected under Data to push intent signals into outbound tools](https://cdn.zenabm.com/media/zenabm-webhooks-data-insights-menu.png)

**8.** Click on “Create new Webhook”

![ZenABM webhooks table with the Create new webhook button for sending signals to tools like Clay](https://cdn.zenabm.com/media/zenabm-create-new-webhook-interface.png)

In this webhook, you will select companies and then name the webhook.

**9.** Click on “Companies”

![ZenABM webhook step selecting Companies engagement data as the data type to send to Clay or Apollo](https://cdn.zenabm.com/media/zenabm-webhook-data-type-selection.png)

**10.**Name the Webhook here:

![ZenABM webhook setup form with a Name field and a URL field for receiving intent signal payloads](https://cdn.zenabm.com/media/zenabm-webhook-name-url-configuration.png)

Paste the webhook you just copied from Clay in the “URL”. Click Next.

**11.** Paste the webhook you just copied from Clay here

![Clay webhook form with empty URL field, where the payload URL for sending intent signals is entered](https://cdn.zenabm.com/media/clay-webhook-url-input-form.png)

After you paste the webhook, click Next.

**12.**

Click on “Next”

![ZenABM webhook setup screen with the HTTPS URL field and a cursor clicking the green Next button to continue](https://cdn.zenabm.com/media/zenabm-next-button-workflow.png)

These are the filters. If you want companies from specific campaign groups, campaigns, or [ABM campaigns](/blog/abm-strategy-types), you can select them. I want everything, so I will ignore this. Click on “Add Filter.” Select “ABM stage” and choose “any of interested.” Ignore the other options.

**13.** Click on “Add filter group”

![ZenABM webhook setup with the Add filter group button under Company Property Filters for account data](https://cdn.zenabm.com/media/zenabm-add-filter-group-button.png)

**14.** Click on “LinkedIn Metric”

![ZenABM webhook filters choosing a LinkedIn metric to send only matching company data to outreach tools](https://cdn.zenabm.com/media/linkedin-metric-property-filters-zenabm.png)

**15.**

Click on “ABM Stage”

![ZenABM webhook setup showing Company Property Filters with a LinkedIn Metric dropdown set to Company Intent](https://cdn.zenabm.com/media/zenabm-company-property-filters-setup.png)

**16.** Click on “Has any of”

![ZenABM webhook company property filter set to ABM Stage 'Has any of' with operator dropdown open](https://cdn.zenabm.com/media/zenabm-company-property-filters-dropdown.png)

**17.** Click on “Select ABM stages”

![ZenABM webhook settings filtering company data by ABM Stage with a 'Has any of' condition](https://cdn.zenabm.com/media/zenabm-company-property-filters.png)

**18.** Click on “Interested”

![ZenABM ABM Stage filter with Interested selected to narrow accounts by buying stage](https://cdn.zenabm.com/media/zenabm-linkedin-interested-filter.png)

Then click Next.

**19.** Click on “Next”

![Clay filter step with the Next button highlighted, used to set up intent signal filters before outbound](https://cdn.zenabm.com/media/zenabm-clay-filter-next-button.png)

From here, I want it to recur for every 7 days, since I plan to run this weekly. So I am going to change the Date Range to “Last 7 Days”.

**20.** Click on Date Range

![ZenABM webhook Data Delivery settings with date range set to Last 90 days before sending data to Clay](https://cdn.zenabm.com/media/webhook-data-delivery-date-range.png)

**21.** Select “Last 7 Days”

![Clay data delivery settings with the date range dropdown set to Last 7 days for webhook payloads](https://cdn.zenabm.com/media/clay-data-delivery-date-range-selection.png)

Each week, once this occurs, the companies are automatically included.

**22.** Click here:

![Clay Data Delivery settings with Individual mode selected, sending one webhook record per request](https://cdn.zenabm.com/media/clay-data-delivery-webhook-setup.png)

**23.** Click on “Individual” under Delivery Mode

![Webhook delivery mode settings with Individual selected as best for Clay, sending one record per request](https://cdn.zenabm.com/media/webhook-delivery-mode-individual-selection.png)

Individual, because that’s what’s best for Clay. I will select all of the “Data Fields”, then create the webhook.

**24.** Click on “Create Webhook”

![ZenABM webhook setup choosing LinkedIn data fields for the outgoing payload, with JSON preview](https://cdn.zenabm.com/media/linkedin-data-fields-webhook-configuration.png)

Once I do this, I will go back to Clay for Step 2.

All of these company URLs will be pulled in automatically. I will click on Overview, then Find People, and then Edit Inputs.

**25.** In “Overview”, Click on “Find People”

![Clay workflow with a Find people source step feeding a Person table for finding ICP-fit contacts](https://cdn.zenabm.com/media/zenabm-clay-find-people-source.png)

**26.** Click on “Edit inputs”

![ZenABM job title filter showing include and exclude keywords, exact match field and manual run option](https://cdn.zenabm.com/media/zenabm-job-title-filter-settings.png)

Here, select the filters for your ICP. Including Job Titles, Locations etc.

**27.** Edit the filters for your ICP here

![ZenABM Find People search criteria panel with Job title filter and other filters for targeting contacts](https://cdn.zenabm.com/media/zenabm-search-criteria-filters-setup.png)

List all the job titles you want to include, as well as those you want to exclude. Add any other relevant details as needed.

Adjust the filters as needed, then click Continue.

**28.** Click on “Continue ✓”

![LinkedIn Recruiter search filters panel with Limit results set to 50,000 and the Continue button highlighted](https://cdn.zenabm.com/media/linkedin-recruiter-search-filter-continue.png)

Once you do that, click on…

**29.** Click on “Replace existing rows”

![ZenABM dialog asking whether to add new rows or replace existing rows before continuing a search](https://cdn.zenabm.com/media/zenabm-replace-existing-rows-dialog.png)

Click on “Replace Rows”, and you’re done.

**30.** Click on “Replace rows”

![Replace existing rows dialog warning that all rows are deleted before importing new LinkedIn lead data](https://cdn.zenabm.com/media/linkedin-replace-rows-dialog-confirmation.png)

Now It will prospect into your ICP from the Interested Stage companies automatically. Go to Step 2 now.

**31.** Click on “Step 2”

![Clay workflow step two, Finding ICP fit people, lists contacts after the companies step in outbound setup](https://cdn.zenabm.com/media/clay-step-two-finding-icp-fit-people.png)

This table, finds the work emails of the [prospects](/blog/abm-content-examples) and pushes them to the relevant Smartlead and HeyReach campaigns automatically. By default the “Work Email” column is turned off so you don’t spend Clay credits unexpectidly. If you want to automatically find the work emails for your ICP in those interested stage companies, you need to enable “Auto Update” for this column.

**32.** Click on “Work Email”

![Clay table showing the Work Email column selected to find ICP contacts before adding leads to a campaign](https://cdn.zenabm.com/media/clay-work-email-column-selector.png)

Click on “Edit Column.” Then, you…

**33.** Click on “Edit column”

![Clay table's Work Email column menu with Edit column selected in the ICP people-finding step](https://cdn.zenabm.com/media/work-email-column-edit-menu.png)

**34.** Click here

![Clay column settings for Company Social Profile URL showing a 'Please select a valid value' error](https://cdn.zenabm.com/media/clay-company-social-profile-url-settings.png)

**35.** Click here

![Clay table run settings with auto-update toggle and 'Only run if' condition for refreshing company data](https://cdn.zenabm.com/media/zenabm-clay-auto-update-settings.png)

Turn on “Auto-update”.

If you want to change certain settings, you can do so in “Full Configration”. If not, let it be. Click on “Save”.

**36.** Click on “Save”

![Clay run settings with an Only run if filter to limit enrichment to qualifying accounts for signal outbound](https://cdn.zenabm.com/media/clay-run-settings-configuration-panel.png)

Now to select the right Smartlead Campaign to add the prospect to, follow these steps.

**37.** Click on the column “Add Lead to Campaigns”

![Clay table with Add Lead to Campaign column selected beside LinkedIn Profile and Work Email columns](https://cdn.zenabm.com/media/add-lead-to-campaign-column-selection.png)

Here you need to select which Smartlead campaign do you want to add the prospect automatically to.

**38.** Click on “Edit column”

![Clay table column menu showing Edit column, Insert column and Run column options next to a LinkedIn Ads lead campaign step](https://cdn.zenabm.com/media/edit-column-menu-options.png)

If your Smartlead account is already connected, select your account. Then, choose the campaign you want.

**39.** Click on “Select [Smartlead.ai](https://smartlead.ai/) account”

![Smartlead UI for selecting an account and mapping columns when adding leads to an outbound campaign](https://cdn.zenabm.com/media/smartlead-account-selection-mapping.png)

**40.** Click on “Campaign ID” to select the right campaign

![Clay column mapping that links Find people fields like work email and names to a campaign setup](https://cdn.zenabm.com/media/clay-column-mapping-campaign-setup.png)

If your smartlead account isn’t connected, click “Add Account” and name your connection.

**41.** Click on “+ Add account”

![Smartlead.ai account dropdown in a Clay workflow for choosing where warm outbound sequences are sent](https://cdn.zenabm.com/media/smartlead-account-selection-dropdown.png)

To get your Smartlead API key, go to Smartlead and click on Settings.

**42.** Click here

![SmartProspect lead discovery screen with AI Search, a red arrow pointing to the top-right account icon](https://cdn.zenabm.com/media/smartprospect-lead-discovery-interface.png)

**43.** Click on “Settings”

![SmartProspect settings menu showing credit usage and Settings option for managing outbound lead credits](https://cdn.zenabm.com/media/smartprospect-settings-menu-dropdown.png)

Click on API key management, then copy the API key.

**44.** Click on “API Key Management”

![Smartlead settings sidebar with API Key Management highlighted, where outbound tools get connection keys](https://cdn.zenabm.com/media/api-key-management-settings-panel.png)

Copy the API key from this location. Click on “Copy.”

**45.** Click here

![Smartlead Admin API Key page with masked key and reset option, used to connect outbound tools like Clay](https://cdn.zenabm.com/media/admin-api-key-interface.png)

Go back to Clay and name your connection however you like.

In this example let’s name it “Smartlead connection”. Paste the key here. Click save, test, and save.

**46.** Click here

![Smartlead.ai API key setup dialog showing the connection name and masked API key field before saving](https://cdn.zenabm.com/media/smartlead-api-key-connection-setup.png)

**47.** Paste the API key you copied from Smartlead here

![Smartlead.ai API key dialog to connect Smartlead for sending enriched leads into outbound sequences](https://cdn.zenabm.com/media/smartlead-api-key-connection-dialog.png)

**48.** Click on “Test account & save”

![Smartlead connection dialog with API key field and Save menu open, highlighting the Test account & save option](https://cdn.zenabm.com/media/smartlead-api-key-test-account-save.png)

Now your Smartlead account is connected to Clay.

Simply choose the campaign you want to run and the other fields will populate automatically.

**49.** Select the campaign you want to push the contacts to

![Campaign ID dropdown in an automation setup panel, with the ZenABM campaign selected from a list of options](https://cdn.zenabm.com/media/zenabm-campaign-id-dropdown-selection.png)

If you want to add custom fields, you can do so.

**50.** Click on “Custom Fields”

![Clay Find people step with location and company domain fields mapped for warm outbound lead enrichment](https://cdn.zenabm.com/media/custom-fields-zenabm-clay-campaign.png)

If not, you can leave it as is. To set this to run automatically, click on auto-update. Then select save and run.

**51.** Click here

![ZenABM campaign run settings with Auto-update toggle and an Only run if filter on Work Email for intent-based lead updates](https://cdn.zenabm.com/media/zenabm-campaign-run-settings-panel.png)

**52.** Click here

![ZenABM campaign run settings with auto-update enabled and the Save button highlighted for lead filtering](https://cdn.zenabm.com/media/zenabm-campaign-run-settings-save.png)

**53.** Click on “Save and run rows in this view”

![Clay table settings with auto-update on and a 'Save and run 0 rows in this view' option for enrichment](https://cdn.zenabm.com/media/linkedin-campaign-save-run-rows-view.png)

After this, you do the same for HeyReach. If it is connected, you can simply choose any campaign you want. If not, you [connect it via API](/blog/best-linkedin-ads-crm-connectors).

**54.** Click on “Add Lead to Campaign”

![Clay table with an Add Lead to Campaign button highlighted in a work email enrichment workflow](https://cdn.zenabm.com/media/add-lead-to-campaign-button.png)

**55.** Click on “Edit column”

![Clay column dropdown menu with Edit column highlighted for adding LinkedIn Ads leads to campaigns](https://cdn.zenabm.com/media/edit-column-dropdown-menu-options.png)

**56.** Click here

![Clay column mapping screen linking Find people name fields and Campaign ID for warm outbound workflows](https://cdn.zenabm.com/media/zenabm-clay-linkedin-column-mapping.png)

If Heyreach isn’t connected, click Add Account.

**57.** Click on “+ Add account”

![Clay workflow screen with HeyReach API selected as account and the Add account option in the dropdown](https://cdn.zenabm.com/media/clay-add-heyreach-account-dropdown.png)

**58.** Click here

![Add HeyReach API Key dialog in Clay for linking HeyReach outreach to a signal-based prospect table](https://cdn.zenabm.com/media/heyreach-api-key-setup-dialog.png)

First, name your connection. Then, obtain the API key for HeyReach.

**59.** Click here

![HeyReach API key connection dialog with an empty required API key field for linking outbound tools](https://cdn.zenabm.com/media/heyreach-api-key-connection-dialog.png)

Go to HeyReach and click on Integrations. Select HeyReach API, then click Get API. Copy the API key. Go back to Clay, paste the key, then click Test Account and Save.

**60.** Go to HeyReach. Then “Integrations”

![HeyReach Integrations menu showing the Clay option for sending enriched leads into outbound campaigns](https://cdn.zenabm.com/media/heyreach-integrations-menu-api.png)

**61.** Click on “Get API key”

![HeyReach integrations settings with Connect buttons for Clay, Zapier and HeyReach API for outbound](https://cdn.zenabm.com/media/hayreach-integrations-settings-panel.png)

**62.** Click here

![Integration settings page showing the HeyReach API key field and the Get API Key button highlighted](https://cdn.zenabm.com/media/heyreach-api-key-integration-settings.png)

**63.** Go back to Clay. And paste the API Key here

![HeyReach API key connection dialog in a Clay table, used to link HeyReach to outbound lead workflows](https://cdn.zenabm.com/media/heyreach-api-key-connection-setup.png)

**64.** Click on “Test account & save”

![HeyReach integration Save menu with the Test account & save option for connecting LinkedIn outreach](https://cdn.zenabm.com/media/heyreach-test-account-save.png)

It will save, and that’s it. You can now choose your Heyreach Sequence you want to add the prospects into and add custom fields if needed. It will work automatically.

If you enable auto-update, click Run.

**65.** Toggle on “Auto-update”

![Clay Run settings with Auto-update toggle highlighted and an Only run if condition on LinkedIn Profile](https://cdn.zenabm.com/media/zenabm-clay-auto-update-run-settings.png)

**66.** Click on “Save and run rows in this view”

![Clay dialog highlighting the 'Save and run 0 rows in this view' option for running enrichment on table rows](https://cdn.zenabm.com/media/save-run-rows-workflow-dialog.png)

Okay. Everything is now set.

Go to ZenABM and click “Trigger Webhook.” That’s all you need to do.

**67.** Click on “Trigger webhook”

![Webhook list with Test and Trigger webhook buttons, cursor clicking Trigger to send a webhook](https://cdn.zenabm.com/media/webhook-trigger-action-buttons.png)

Now, return to your [Clay account](/blog/clay-for-target-account-list-building-abm). You will start to [see companies appearing](/faq/see-companies-that-saw-your-linkedin-ads) gradually.

Okay, this is how it will look. It will fetch each individual webhook and automatically find people. It will find your ICP in those Interested accounts, find their emails, and add them to the appropriate campaigns.

That is all you need to do.

**68.** How it will look on Step 1

![Clay table of companies in the Interested stage imported from ZenABM, ready for people search and outbound](https://cdn.zenabm.com/media/zenabm-linkedin-stage-companies-list.png)

**69.** How it will look on Step 2

![Clay table step two, finding ICP-fit people at ZenABM interested-stage companies before outbound outreach](https://cdn.zenabm.com/media/zenabm-step-two-finding-icp-list.png)

I know this was a lot – but hope it was helpful! 🙂

**If you want to deanonymize your website visitors for free using LinkedIn text ads?**  [Try ZenABM free for 37 days](https://app.zenabm.com/) or [book a demo](/book-a-demo) to see how ad engagement signals can power your outbound strategy.

## Images

- https://cdn.zenabm.com/media/Create-a-matched-audience-for-website-visitor-deanonymization-Linkedin-.png